VETERINARY MEDICINE
One Health Institute
One Health Institute Strategic Plan
Goals, Strategies & Tactics
2013 – 2015 Strategic Plan
February 2014 Update
Discussion Draft
One Health Institute
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One Health Institute
OHI Mission Statement
“Working at the interface of
animals, people and the
environment to solve
complex problems impacting
health and conservation"
One Health Institute
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One Health Institute
Goals
Strategies
Tactics
One Health Institute
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One Health Institute
Three Main Goals
1.  Create Knowledge
•  Utilizing the One Health approach enables the OHI to advance the
health of animals, humans and the environment. We solve real
problems and we demonstrate our value. Our approach ensures that
we stay at the forefront of high-impact research as well as clinical
practice, teaching and service.
•  Ties to SVM Goals 1, 2 & 4
2.  Grow Network
•  Staying at the forefront of knowledge creation makes the OHI a
sought-after partner for collaboration. Integrating the OHI into the
SVM, UC Davis and the UC System allows us to lead One Health and
attract, educate, mentor and support future leaders. Great teams
attract great clients.
•  Ties to SVM Goals 6 & 7
3.  Raise and Strategically Invest Money
•  Raising money affords the OHI the freedom to strategically invest in
complementary Center and Program activities, network growth,
capacity building and further knowledge creation.
•  Ties to SVM Goal 2, 4 & 5
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Goals
Strategies
Tactics
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One Health Institute
Strategies for Goal 1: Create Knowledge
A.  Provide supportive infrastructure and efficient
services to facilitate research (SVM 2.1)
B.  Actively pursue transdisciplinary research grants
and extramural support (links to 2.B & 3.B) (SVM 2.2)
C.  Attract, mentor and support the best and
brightest faculty, affiliates, students and trainees
(same as 2.C) (links to SVM 1.1)
D.  Encourage both formal and informal internal
collaboration and scientific inquiry
E.  Identify novel societal or scientific problems for
which solutions are achievable through our One
Health approach (same as 2.E) (links to SVM 4.1, 7.1, 7.2)
F.  Acquire and disseminate results to those who can
best utilize the information and generate change
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One Health Institute
Strategies for Goal 2: Grow Network
A.  Provide fora for transdisciplinary knowledge
sharing
B.  Seek transdisciplinary partners whenever
possible for research and projects (links to 1.B & 3.B) (links
to SVM 2.1)
C.  Attract, mentor and support the best and
brightest faculty, affiliates, students and trainees
(same as 1.C) (SVM 1.1)
D.  Lead the SVM in sharing expertise and best
practices
E.  Identify novel societal or scientific problems for
which solutions are achievable through our One
Health approach (same as 1.E)
F.  Create and participate in SVM-, UCD-, and UChosted networking opportunities (links to 3.F)
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One Health Institute
Strategies for Goal 3: Raise and Invest Money
A.  Elevate marketing, branding and public relations
(SVM 5.3)
B.  Identify and pursue additional sources of
extramural support (links to 1.B & 2.B) (links to SVM 2.2)
C.  Improve and expand communications efforts
across multiple channels (links to SVM 5.2, 5.3)
D.  Build internal development support capacity
E.  Implement a formal system for evaluating the
investment value or potential of existing
programs and opportunities
F.  Nurture SVM and UCD development relationships
(links to 2.F) (links to SVM 5.2)
G.  Expand and elevate externships and internships
H.  Actively seek intra-campus opportunities in which
to invest
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Goals
Strategies
Tactics
One Health Institute
Goal 1: Create Knowledge
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One Health Institute
Strategy A - Provide supportive infrastructure and
efficient services to facilitate research
Tactics
i. 
ii. 
iii. 
iv. 
v. 
Nurture culture of flexible, service-oriented,
efficient administration and grant processing
Develop transparent, fair and beneficial
processes related to ICR and SFT for PIs
Maintain adequate space and resources
(computers, training, lab access, etc…) for PIs
and graduate students performing research (2.C.iv)
Encourage and maintain WOS appointments for
affiliated researchers
Identify RFPs and calls that are compatible with
OHI goals and P.I.s; share information (1.B.i, 1.E.iv)
One Health Institute
Goal 1: Create Knowledge
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One Health Institute
Strategy B - Actively pursue transdisciplinary research
grants and extramural support (links to 2.B & 3.B)
Tactics
i. 
Identify RFPs and calls that are compatible with
OHI goals and P.I.s; share information (1.A.v, 1.E.iv)
ii.  Increase networking by attending in-person
events such as conferences and seminars hosted
by a diversity of associates
iii.  Discover opportunities through networking and
online research, reaching out to potential
collaborators as relevant to specific
opportunities (3.B.iii)
iv.  Increase networking through electronic means –
social media and content marketing (webinars,
white papers) (2.D.iii)
One Health Institute
Goal 1: Create Knowledge
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Strategy C - Attract, mentor and support the best and
brightest faculty, affiliates, students and trainees (same as 2.C)
Tactics
i.  Maintain and nurture OHI culture (1.D.i, 2.C.i, 2.D.i)
ii.  Respond in a timely manner to all
correspondence from prospective students and
trainees
iii.  Maintain a high profile through publishing and
excellence in teaching, research and service
iv.  Maintain adequate space and resources
(computers, training, lab access, etc…) for PIs
and graduate students performing research (1.A.iii,
1.D.iv)
v.  Improve marketing & communications
(Strategy 3.A)
One Health Institute
Goal 1: Create Knowledge
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One Health Institute
Strategy D - Encourage both formal and informal
collaboration and scientific inquiry
Tactics
i.  Maintain and nurture OHI culture (1.C.i, 2.C.i, 2.D.i)
ii.  Provide and promote informal events and
activities both inside and outside of the OHI
iii.  Encourage Senior Leaders to walk the offices on
a schedule (e.g. twice per week)
iv.  Maintain adequate space and resources
(computers, training, lab access, etc…) for PIs
and graduate students performing research (1.A.iii,
1.C.iv)
v.  Host informal OHI seminars and talks about
research ideas with an emphasis on collaboration
One Health Institute
Goal 1: Create Knowledge
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One Health Institute
Strategy E - Identify novel societal or scientific problems
for which solutions are achievable through our One Health
approach (same as 2.E)
Tactics
i. 
Encourage brainstorming sessions during
informal events and activities hosted by OHI
(links
to 1.D.ii)
ii.  Encourage suggestions and critical, constant
attention from stakeholders regarding links to
One Health in their daily lives
iii.  Increase community discussions between
stakeholders and OHI, including through social
media
iv.  Identify RFPs and calls that are compatible with
OHI goals and P.I.s; share information (1.A.v, 1.B.i)
One Health Institute
Goal 2: Grow Network
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One Health Institute
Strategy A - Provide fora for multidisciplinary knowledge
sharing
Tactics
i. 
Expand upon Frontiers in One Health or similar
seminar series (2.F.i)
ii.  Increase frequency of WHC All Staff meeting or
create similar (more cost effective) event (2.F.ii)
iii.  Build and deploy social networking website for
faculty (links to 2.B.iii)
One Health Institute
Goal 2: Grow Network
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One Health Institute
Strategy B - Seek transdisciplinary partners whenever
possible for research and projects (links to 1.B & 3.B)
Tactics
i. 
Utilize content interns’ research to discern where
and with whom our work overlaps (3.B.i, 3.H.i)
ii.  Compile and maintain database of contacts by
discipline and interest
iii.  Invite all interested parties to participate in OHI
social networking site (links to 2.A.iii)
One Health Institute
Goal 2: Grow Network
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One Health Institute
Strategy C - Attract, mentor and support the best and
brightest faculty, affiliates, students and trainees (same as 1.C)
Tactics
i.  Maintain and nurture OHI culture (1.D.i, 2.C.i, 2.D.i)
ii.  Respond in a timely manner to all
correspondence from prospective students and
trainees
iii.  Maintain a high profile through publishing and
excellence in teaching, research and service
iv.  Maintain adequate space and resources
(computers, training, lab access, etc…) for PIs
and graduate students performing research (1.A.iii,
1.D.iv)
v.  Improve marketing & communications
(Strategy 3.A)
One Health Institute
Goal 2: Grow Network
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One Health Institute
Strategy D - Lead by example in sharing expertise and
best practices
Tactics
i. 
Maintain and nurture culture of the OHI
(1.C.i, 1.D.i,
2.C.i)
ii.  Create and disseminate articles and pieces
related to OHI work and research across multiple
channels (links to marketing and communications strategies and tactics)
iii.  Increase networking through electronic means –
social media and content marketing (webinars,
white papers) (1.B.iv)
iv.  Discover opportunities through networking and
online research, reach out to potential
collaborators according to specific opportunities
One Health Institute
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One Health Institute
Goal 2: Grow Network
Strategy E - Identify societal or scientific problems for
which solutions are achievable through our One Health
approach (same as 1.E)
Tactics
i. 
Encourage brainstorming sessions during
informal events and activities hosted by OHI
(links
to 1.D.ii)
ii.  Encourage suggestions and critical, constant
attention from stakeholders regarding links to
One Health in their daily lives
iii.  Increase community discussions between
stakeholders and OHI, primarily through social
media
iv.  Identify RFPs and calls that are compatible with
OHI goals and P.I.s; share information (1.A.v, 1.B.i)
One Health Institute
Goal 2: Grow Network
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One Health Institute
Strategy F – Provide and attend SVM-, UCD-, UC- and
externally-hosted networking opportunities (links to 3.F)
Tactics
i. 
ii. 
iii. 
iv. 
v. 
Expand upon Frontiers in One Health or similar
seminar series (2.A.i)
Increase frequency of WHC All Staff meeting or
create similar (more cost effective) event (2.A.ii)
Attend live events such as seminars hosted by a
diversity of others
Attend webinars
Continue formal appointments on committees
and councils; encourage Senior Leaders to seek
and embrace such opportunities
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One Health Institute
Goal 3: Raise and Invest Money
Strategy A - Elevate marketing, branding and public
relations
Tactics
i. 
Develop and formalize branding and identity
standards across projects, Centers and related
entities
ii.  Increase community discussions between
stakeholders and OHI, primarily through social
media (links to 2.D)
iii.  Professionalize and standardize OHI content,
delivery and marketing (3.C.iii)
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Goal 3: Raise and Invest Money
Strategy B - Identify and pursue additional sources of
extramural support (links to 1.B & 2.B)
Tactics
i. 
Utilize content interns’ research to discern where
and with whom our work overlaps (2.B.i, 3.H.i)
ii.  Utilize University Foundation Relations and
Central Development resources
iii.  Discover opportunities through networking and
online research, reaching out to potential
collaborators as relevant to specific
opportunities (1.B.iii)
iv.  Utilize SVM Development Office resources (links to
Strategy F)
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Goal 3: Raise and Invest Money
Strategy C - Improve and expand communications efforts
across multiple channels
Tactics
i.  Develop audience-specific content
ii.  Develop and execute against a strategic editorial
calendar
iii.  Professionalize and standardize all content,
delivery and marketing (3.A.iii)
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Goal 3: Raise and Invest Money
Strategy D - Build internal development support capacity
Tactics
i. 
Secure and deploy Salesforce or similar CRM
system for the OHI
ii.  Formalize systems and processes related to
donor relationships and stewardship
iii.  Actively solicit donations at all touch points with
prospective donors including working with the
Development Office as available and appropriate
iv.  Work with Development Office to improve SVM
donation website and its workflows
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Goal 3: Raise and Invest Money
Strategy E - Implement a formal system for evaluation of
programs and opportunities
Tactics
i. 
ii. 
iii. 
iv. 
Enlist SLT to devise evaluative criteria
Develop worksheet or checklist of criteria
Measure existing programs for calibration
Apply developed tool to proposed new programs
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Goal 3: Raise and Invest Money
Strategy F – Nurture SVM and UCD development (e.g.
Foundation Relations) relationships (links to 2.D & 2.F)
Tactics
i. 
Allow flexibility to anticipate future changes in
structure of development offices (e.g. shared
services model) and position OHI properly to
work within new structures
ii.  Actively partner with Development Offices on
specific projects
iii.  Work to formalize and improve working
relationships between OHI and other offices’
personnel
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Goal 3: Raise and Invest Money
Strategy G - Expand and elevate externships and
internships
Tactics
i. 
Explore the development of externships or
fellowships beyond traditional WHC positions
but, perhaps, utilize the same or a similar model
through other programs
ii.  Actively participate in GloCal fellowship
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Goal 3: Raise and Invest Money
Strategy H - Actively seek intra-campus opportunities in
which to invest
Tactics
i. 
Utilize content interns’ research to discern where
and with whom our work overlaps (2.B.i, 3.B.i)
ii.  Compile and maintain database of campus
contacts by discipline and interest (2.B.ii)
iii.  Explore actively recruiting interns or externs
from other colleges and schools at UC Davis,
serving on thesis committees, mentoring
undergraduate, DVM and graduate students,
etc…
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Implementation
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Execution of Plan
Prioritize
strategies
and tactics
Implement
Monitor and
Evaluate
Adjust
•  Implementation must include
internal communication plan
and ensure buy-in
•  Everyone within the OHI
must work to balance
strategic and operational
considerations, including
faculty and staff evaluation
metrics
•  Everyone must be
empowered to voice
concerns and suggest
adjustments
•  All must acknowledge that
strategic planning is a
continuous process
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Priority of Strategies
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Monitoring and Metrics