Technology PLC
Session
Dissemination Strategies:
What Works for Whom
Presenter: Elaine Mulligan
November 2011
Dial-in: 1-888-447-7153
Participant Code: 899594
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New Resources Posted
1) Performance Reports Page:
Maine’s Final Report (2006-2011)
http://signetwork.org/content_pages/13
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2) Grant Management Page:
OSEP Key Resources for Grant
Management (10/2011
http://signetwork.org/content_pages/13
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5
Next Call
January 23, 2012
2:00-3:00pm Eastern
Topic: Resource/Information
Repositories: Google docs, Evernote,
Cloud Computing
Presenter: Shirley Farrell, Education
Specialist, Special Education, Alabama
State Department of Education
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Just-in-Time - Prezi Training
Links to Participant Developed Prezi
Videos:
http://prezi.com/jepul7dyrhjn/pattan-overview/ (PA: Janet
Sloand, Director, PaTTAN, SPDG Project Director)
http://prezi.com/az7426hscivs/test/ (FL: Lori Romano, Dr.
Wachera Ragland, Steve Layson, Lynnette Hallonquist )
http://prezi.com/oqofhoraaufd/meet-champ-dog-incharge/?utm_source=share&utm_campaign=shareprezi&
utm_medium=email (AL: Nancy J. Johnson, Gifted
Education Specialist )
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You have to know what you’re trying to do before you can do
it, right? NDC/NICHCY has developed a dissemination plan
(which you can adapt). First, we looked at the needs of our
different audiences. Then we identified appropriate strategies.
http://nichcy.org/dissemination/tools/ourplan
From there, we developed a table with our project objectives,
users, dissemination mediums, how we would evaluate our
dissemination, and a timeline for our efforts.
Email marketing
applications
Daily
Facebook
posts
Website
posts
Newsletter
Twitter



Money: $10 to $150
per month
Time: Initial training/
experimentation,
then a half hour per
announcement
Scaffolding: Working
through email
blocks, managing
bounces



Email
Marketing
Users reached: Best
for private
individuals, school
districts, states
Integration with:
Facebook, Twitter,
link to website
Analytics: Great!
Tracks opens, link
clicks, more



Money: $0
Time: Several hours
to build your page,
then about a half
hour a day to post
and build
connections
Scaffolding: Takes a
while to break down
veteran educators’
resistance



Facebook
Posts
Users reached:
Families, young
educators, non-profit
organizations
Integration with:
Twitter, web page
(can drive traffic)
Analytics:
Embedded, with
weekly reports



Money: $0
Time: A couple of
hours to set up and
connect to partners,
then manage in 5
minute increments
Scaffolding: Slow to
build a following, but
over time you will build
a useful network
Users reached: Young
professionals,
professional
organizations, nonprofits
 Integration with:
Facebook, website
(drive traffic)
 Analytics: Several
providers with some
basic free info (we use
HootSuite) – coming
Twitter soon within Twitter




Money: Depends on
your vehicle
Time: Several hours
Scaffolding: Very
little – this is a familiar
format



Newsletter
Users reached:
Educators, families,
districts, states
Integration with:
Website
Analytics: Depends
on your vehicle –
web marketing
applications offer
best



Money: Depends on
who has website
admin status (staff or
consultant)
Time: Varies
Scaffolding: Can be
considerable – takes
a skilled or fearless
staff member



Website
Posts
Users reached: All
Integration with:
Facebook, Twitter,
newsletter (be sure
to DO the
integration)
Analytics: Google
Analytics (free)
Bonus: Is your group ready for Google Plus?



Money: $0
Time: Varies
Scaffolding: This is
brand new – pages
were just allowed in
November 2011. It’s
an emerging
medium.


Users reached: Few –
best for closed
group. Circles allow
targeted posts,
Hangouts give FREE
video conferencing
Integration with:
Google Docs, all
Google applications