Data Inevitability, Consumer Expectations and
Cross Device
• Inevitability, Complexity, Consumer Expectations
• Digital Connectivity and Cross-Device Linking
“if people like you they’ll listen to you, if they trust they’ll do business with you”
-Zig Ziglar
©2017 Acxiom Confidential | All Rights Reserved | Internal Use Only
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Inevitability, Complexity and Consumer
Expectations
Consumers Have High Digital Expectations
– 90% of World’s Data Created Last 24 Months
– IoT is Here
– Everyone & Everything Generating Data
– Highly Observational - Different than Traditional
– Connected Devices always on, second-by-second observation
– Fully sensor embedded environments
– Machine Learning, Artificial Intelligence
– Algorithmic/Software Ethics
– Data Driven Experiences
– Acceleration
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The Most Successful Companies are the World’s Most Effective Users of Data
©2017 Acxiom Confidential | All Rights Reserved | Internal Use Only
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Inevitability
OMbra… The Ultimate Smart Bra
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Revolution in Sports Tech
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Breathing Rhythm
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Biometric Effort
•
Biometric Coach
IoT sensors married to consumer PII = sensitive data everywhere
©2017 Acxiom Confidential | All Rights Reserved | Internal Use Only
3
Interest and Intent Signals Everywhere
Connected Home
Observational data - Just the way it works
©2017 Acxiom Confidential | All Rights Reserved | Internal Use Only
4
Smart Cars
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Smart cars today: 3000 sensors
Smarter cars: AI agents
Smartest cars: powerful mobile computing
Highly observational
Fully autonomous vehicles 2021
©2017 Acxiom Confidential | All Rights Reserved | Internal Use Only
5
Smart Cars
–
–
–
–
Smart cars today: 3000 sensors
Smarter cars: AI agents
Smartest cars: powerful mobile computing
Highly observational
Fully autonomous vehicles 2021
©2017 Acxiom Confidential | All Rights Reserved | Internal Use Only
6
Interest and Intent Signals Everywhere
Observational data - Just the way it works
©2017 Acxiom Confidential | All Rights Reserved | Internal Use Only
7
Interest and Intent Signals Everywhere
Observational data - Just the way it works
©2017 Acxiom Confidential | All Rights Reserved | Internal Use Only
8
Interest and Intent Signals Everywhere
Observational data - Just the way it works
©2017 Acxiom Confidential | All Rights Reserved | Internal Use Only
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