SEO That Works (Part-1)
• What You Will Learn?
- Some Facts About SEO
- Black Hat Vs White Hat.
- Understanding How Google Works.
- Why Search Engine Algorithm Changes?
- Two Effective SEO Strategy.
- Things To Remember while building backlinks.
http://fortunetech.com.bd
Some Facts About SEO
- SEO is a Controversial Topic.
- Every SEO expert has his own theory.
- SEO is a Long term , ongoing process.
- SEO Strategy changes very frequently.
- It’s highly rewarding if you can do it successfully.
http://fortunetech.com.bd
Black Hat Vs White Hat
White Hat
People in the party believe the search engines are their friends. They choose to
abide by the rules that the search engines set forth in order to build a long lasting
high rank for their clients. Hard work and time is what they rely on to be the right
and durable ways to increase rank.
Black Hat
People in the party believe that the search engines are the enemy. They choose to
break the search engines' rules in an attempt to trick them and gain rank
quickly. Living on the edge is a thrill for them.
http://fortunetech.com.bd
Black Hat Vs White Hat
Source- http://www.srisaas.com/
http://fortunetech.com.bd
Which Way To Go?
-It depends on your business objective.
- Forget Hats, Focus on What’s Working
and adapt with that.
- Keep Yourself Up to date and always
test new strategies.
http://fortunetech.com.bd
Why Search Engine
Algorithm Changes?
- Search Engines are in constant battle to weed out web spam.
- They want to ensure the best user experience.
- One strategy is spoiled by people so badly that it bounds them to pull off
the trigger. Such as “guest posting”.
http://fortunetech.com.bd
Understanding Google
Search Engines will always respond to three things (No Matter how you
achieve that) 1. Relevancy.
2. Page Rank.
3. Authority.
So, If you can’t achieve links from any of the above type of sites then create
the same environment yourself !
http://fortunetech.com.bd
Strategy 1# Broken
Link Building
 How It Works-
Find Resource Pages
with Broken Links
Reach Out to
webmasters
Ask them to replace
the link with yours
Pre-requisition-You need to have a great looking site in place. Sites like
http://besttoastersinfo.com will not work for this strategy.
- Create a branded domain with high quality, resourceful content.
- Need to create a “persona”.
http://fortunetech.com.bd
Strategy 1# Broken
Link Building
 Resource pages are usually a page on
the site that links out to other website.
 Why This Pages works great?
-Has High Authority and Page Rank
- Relevant To Your Niche.
- Most Likely To Get a Link.
 How To Find Resource Pages?
Use Custom Footprints such as“keyword” inurl:links
“keyword” inurl:”resources” etc.
http://www.fieggen.com/shoelace/links.htm
PR 5 and Page Authority 39.
http://fortunetech.com.bd
Strategy 1# Broken
Link Building
 How To Check Broken Links?
-Use the extension called “Check my links”.
- Look for 404 Pages and take note of that.
 How To Obtain Links?
- Collect the Contact person’s name and email address.
- Inform them about the broken link and offer your site as a replacement.
- Use a proven email script. Google it.
http://fortunetech.com.bd
Strategy 2# Blog Network
-This is a black hat technique that works great. The down side is , it’s an
expensive strategy.
- The idea is to create a network of high quality sites that you actually
own and build links from those site to your money site.
Money site
Site A
Site B
http://fortunetech.com.bd
Strategy 2# Blog Network
 How to Find Good Quality Sites For Blog Network?
-We’ll use expired domains to create such network sites.
- Go to http://expireddomains.net or http://moonsy.com/expired_domains/
- Look for Domains that has the following characteristics•
•
•
•
•
•
Page authority > 30
Domain Authority > 20
Page Rank > 1
Clean Link Profile ( Use majesticseo or ahrefs.com)
Not penalized.
Backlinks >10
http://fortunetech.com.bd
Strategy 2# Blog Network
 Where to Buy The domain?
http://auctions.godaddy.com
 Typical Price Range- PR 2 - $20-$50
- PR 3- $50- $150
- PR 4- $100- $250
- PR 5 - $200- $500+
 How To Set Up the Sites?
- Activate Private Registration
- Set Up Each Site On A Unique IP Address. This is very important.
- Use different theme.
http://fortunetech.com.bd
Things To Remember
• Make the links look natural.
• Do not build keyword rich backlinks. Use a variation such as partial match, no match,
direct website url etc.
Example: http://easyskin.com , Target Keyword- Skin care lotion
Exact Match Anchor - Skin care lotion (10% or less)
Partial Match – Best lotions for skin
Direct Url- http://easyskin.com
Brand Anchor- Easy Skin
No Match – Click Here, Check this out, Read More etc.
• Don’t go crazy with link building. Build links at a steady pace.
http://fortunetech.com.bd
THE END
http://fortunetech.com.bd