FOR IMMEDIATE RELEASE Contact: Laura Hubbard 703-­‐907-­‐4326 [email protected] www.CE.org or Danielle Cassagnol 703-­‐907-­‐5253 [email protected] October Demo Days Let Consumers Get Hands-On
with the Latest in CE
Arlington, Va., September 25, 2014 – The Consumer Electronics Association (CEA)®
will sponsor a second set of Demo Days this year, helping consumers learn about
products designed to enhance the home entertainment experience. This nationwide
program encourages customers to visit their local consumer electronics retailers for instore events throughout October, letting them experience for themselves the latest in
high-resolution audio and enhanced video technologies and products such as 4K Ultra
High-Definition TV and Connected TV.
Through the website http://ceademodays.com/, consumers can access a national dealer
locator and find their nearest participating consumer electronics retailers. The Demo
Days program allows retailers to run their event any weekend in October, enabling
retailers to choose the date that works best for them, their customers and their location.
“This is our fifth year supporting the Demo Days program, giving consumers the chance
to see, touch and try the latest in consumer technology,” said Jeff Joseph, senior vice
president of communications and strategic relationships, CEA. “By visiting their local
retailers, customers can get a quality demonstration and find out why we say that seeing –
and hearing - is believing. We encourage retailers to take part in this program to
demonstrate the latest in television and high-resolution audio.”
CEA has partnered with Revenew to provide retailers with free integrated, co-branded
marketing toolkits, allowing them to promote their event easily to customers and help
increase traffic in their stores. Revenew will provide dealers with both the digital
marketing campaign and the platform to run it. The robust suite of creative elements
includes an event microsite, banner ads, dealer website content, Facebook ads, a
Facebook app, direct mail, print ads, in-store posters and a three-touch email campaign.
“We’re thrilled to be partnering with CEA to support this fall’s Demo Days program with
marketing content and tools on Revenew,” said Omar Albertelli, VP of National
Accounts at Revenew. “These events give local retailers great exposure and allow
customers to experience these advanced technologies as they are meant to be experienced
– in person.”
Retailers interested in participating in CE Demo Days can sign up at http://www.joinceademodays.com. This will be the second Demo Days of 2014 to focus on audio video
retailers. The spring event included participation from 441 locations across the country.
ABOUT CEA
The Consumer Electronics Association (CEA) is the technology trade association
representing the $211 billion U.S. consumer electronics industry. More than 2,000
companies enjoy the benefits of CEA membership, including legislative advocacy,
market research, technical training and education, industry promotion, standards
development and the fostering of business and strategic relationships. CEA also owns and
produces the International CES – The Global Stage for Innovation. All profits from CES
are reinvested into CEA’s industry services. Find CEA online at www.CE.org,
www.DeclareInnovation.com and through social media:
ABOUT REVENEW
Revenew® provides a distributed marketing cloud platform synchronizing national and
global brands with local marketing channels. Brands and their agents, dealers,
distributors, franchises, resellers, VARS, and/or local marketing representatives use
Revenew® to manage the flow of funds, content and data to effectively market their
solutions to end customers. Channel partners have access to mobile, social, digital and
traditional marketing tools to execute integrated co-branded campaigns providing
complete visibility to activities, campaign results and ROI. For more information, visit
revenew.com.
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