The words we speak are the
marketing of our thoughts
-Guess who?
What is knowledge?
• Belief with a certain justification – the most implied definition of
knowledge till date.
• Declarative knowledge – Implied a few thousand years ago.
• When knowledge comes to you from a certain point of authority,
Example: Parents, teachers, the government etc.
• We are still evolving from this model of knowledge.
• Associative knowledge – More recent development in the
definition.
• Flow of knowledge that is more democratic
• You accept/judge/verify this knowledge based on your existing
knowledge bank and peers.
• The flow of this knowledge model is like a flat circle than
pyramidal.
How association has become the future of marketing
• Marketing is essentially changing the viewer’s perspective. By giving/molding
their existing knowledge model of a certain subject, so that they
register/like/buy the brand more.
• Phase 1 : Declarative Vs Associative marketing – Mechanism
The Future – Phase – 2: Exaggerated Comedy
•
What is exaggerated comedy: Well…?
Algorithm behind exaggerated marketing
•
Take the product into observation
•
Carefully note down the attribute you want to showcase
•
Imply that attribute to solve a very relatable problem faced by
the target audience
Future – Phase 3 : Storytelling
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We psychologically are moved by stories, because they help us
escape reality.
A story is a carefully engineered clubbing of events that cause
an emotional journey to the viewer.
They are relatable, we instantly feel a connection to the
characters.
When the character wins or loses , we feel the same with
him/her.
Story marketing is brands exploiting our affinity to stories.
Best product integrations
Best product integrations
Best product placement
Product placement Vs
Product integration?
This is what MBA marketing
course cannot teach you
Thank you