Creating Start-ups
and framing it in the incubator
Pim de Bokx
Chairman DIA – Dutch Incubation Association
Initiator of Pioneerz Partnership
Pim de Bokx
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Entrepreneur since my 20th
Several companies and organisations founded
Education in Landscape architecture and Business Science
Started private BViT innovation network in 2000 with 2
partners and 1 VC, developing 6 incubators over time:
Delft, Rotterdam, The Hague, Amsterdam, Den Helder,
Noordwijk.
Developer XLX game based entrepreneurship training.
Chairman DIA (Dutch Incubation Association)
Owner of Huygens-XC, Expertise Centre on
Entrepreneurship Development and Business Incubation.
Founder Pioneerz Partnership to enable the
PioneersSociety: “managing the risk to dramatically
improve”
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PIONEERZ
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History of Incubation in NL
1948: Wholesale building Rotterdam
>> development business centers all over the country
(now more than 400)
1986: Business Technology Centre of University Twente
>> development of thematic incubators all over the
country like Twinning (ICT) and Biopartner.
2000: BViT founded to develop a network of incubators
2000: Newconomy (private incubator) goes IPO.
2004: Gorillapark bankrupt; last private incubator to go
bankrupt (except BViT incubators).
2006: New law on higher education and launch of government
programme to stimulate universities to develop
incubators.
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Typology Dutch Incubation Industry 2012
3d generation / focus
Design/Creative
Nr.
Remarks
10
High-Tech
8
Aero&Space
2 Noordwijk, Noordoostpolder
Medic/Biotech/Life Science
8
Internet/IT/media
9
Sustainable/Cleantech
4
General/mix
10
TOTAL
51
Dutch Incubators Abroad
2 Silicon Valley, Hong Kong
Softlanding service
3 Noordwijk, Almere, Delft
Corporate
2 Philips, DSM
University Owned
18
5
(c) Pim de Bokx, Taipei, 15-11-2011
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(c) Pim de Bokx, Taipei, 15-11-2011
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Creating Start-ups
and framing it in the incubator
Entry Policy & Start Incubation
Attract Projects
Capital Formation
Shout
Human Capital
Scout
Intellectual Capital
Screen
Social Capital
Select
Financial Capital
Attract & Match
Attract Projects
Match Projects
Shout
Entry Policy
Scout
Incubation Support
Screen
Exit Policy
Select
Resources
Business Incubation Program
• Entry Policy: objective, target group, target
Enterprise stage, target technology/discipline,
target sectors, target ROI, etc.
• Incubation support: Entrepreneurial BI-team,
cliënt or partner or development project? Focus
on Entrepreneurial Team development,
opportunity management/risk-management and
market exposure.
• Exit Policy: demand performance, create exit =
launch to ‘normal’ market, celebrate succes
• Resources: not unlimited, seeking efficiency,
shared facilities, price vs. value mismatch.
Attract
• Shout: communicate the entrepreneurial achievement,
communicate success, attract Iconic entrepreneurs to
the board
• Scout: entrepreneurship days, open day/events,
university education, guest colleges; get to know the
potential talent
• Screen: organize idea competitions, innovation
challenges, technology quests; to find potential
product concepts
• Select: best possible entrepreneurial initiatives which
fit your entry policy, incubation services, resources, exit
outlook.
Startup Creation
Capital Formation
Kick-off Incubation
Human Capital
Incubation Contract
Intellectual Capital
Business Planning
Social Capital
Foundation Support
Financial Capital
Settle-in Support
Kick-off Incubation
• Incubation Contract: purpose of the cooperation,
targets, rights & duties, pricing, valuations, use of
resources, invoicing, liability, secrecy (NDA)
• Business Planning & Monitoring: establish operational
plan, install monitoring and evaluation
• Foundation Support: support effective Capital
Formation (legal, financial, notary, IP, fiscal) don’t
forget to value Human Capital and Social Capital
• Settle-in Support: company registration, plug & play
office, house rules, introduction to incubatees,
mentors and network.
Capital Formation
• Human Capital: a startup’s most valuable
asset, mostly forgotten.
• Intellectual Capital: Patents, Technology
license, copyright, brands
• Social Capital: suppliers, family & friends,
launching customers, crucial partners
• Financial Capital: founders equity, family debt,
suppliers credit, customer pre-payments,
subsidies/grants
Creating Start-ups
and framing it in the incubator
Measuring Incubation Performance
Measuring Incubation
Performance
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•
•
•
•
•
•
Measuring is learning NOT knowing
Selecting is valuing
Sharing is multiplying
Demanding progress is learning success
Towards ‘investment readiness’
Prerequisite for Quality Management
Eminent to create and keep support from
various stakeholders
Enterprise Development Model
ORIENTATIE
PERCEPTIE
CONCEPTIE
INCUBATIE
INTRODUCTIE
PROMOTIE
EXPLOITATIE
INNOVATIE
Ontwikkeling
VAKmanschap
Ontwikkeling
Techniek
Ontwikkeling
Toepassing
Ontwikkeling
Product
Ontwikkeling
Markt
Ontwikkeling
Organisatie
Ontwikkeling
Financien
Ontwikkeling
Vernieuwing
observatie
idee
EXIT -2
concept/principe
EXIT -1
plan+prototype
incubator
EXIT 0
EXIT 1 introductie
EXIT 2
Productieklaar Product marktontwikkeling
break-even
groei
EXIT 3
diversificatie
marktacceptatie
EXIT 4
volwassen
EXIT 5
vernieuwing
GROEI
na een succesvolle
marktintroductie en
een goed
financierbaar
organisatieplan …
na het verwerven van
substantieel
marktaandeel een
behoorlijke marge …
na het realiseren van
een behoorlijk
rendement en het in
beeld krijgen van de
levenscyli …
training &
research & evaluatie
assessment mensen ideeen om nieuwe
technieken/processe
n toe te passen
organisatie helpen
opbouwen, leren
managen,
marktexposure
vergroten
selecteren pmc's
met grootste
exposure/rendement
ratio en
cashgenerators
student rond af met
het idee dat
zelfstandig
ondernemerschap
wel/niet iets is voor
hem/haar.
ondernemer bouwt
een marktgerichte
onderneming op en
verkoopt die.
vernieuwen
cashgenerators,
zoeken nieuwe
sterren, afbouwen
slecht renderende
zaken
ondernemer splitst
ondernemer bouwt
een rendabel bedrijf zijn bedrijf, (verop en verkoop (een )koopt delen,
deel) van het bedrijf. investeert in
vernieuwing
Innovation factory
Business Concept
student wordt
geworven via
voorlichting,
curriculum en
activiteiten.
onderzoeker wordt
bewust gemaakt van
de mogelijkheden
van
ondernemerschap.
Business Startup PlanProductontwikkelplan Marketingplanning
ONDERNEMEN
persoon en concept
worden getoetsd op
commerciele
potentie/ ond skills
PROJECT
persoon, plan,
prototype toets
risico's en
kwaliteiten, eerste
klant/investeerder
START
product en
commercialisatieplan worden
getoetsd op kwaliteit
en financierbaarheid
teambuilding&kanse productdevelopment, marktintroductie
n assess.
projectmanagement, begeleiden,
Resources vinden
testomgeving
markttoegang
prototyping
helpen,
productieproces
opzetten
onderzoeker rond af pre-starter rond af
starter ontwikkeld
ondernemer
draagt
met de conclusie dat met een plan waarin product en laat de
zorg voor de
er wel/niet
de zakelijke potentie marktintroductie over marktontwikkeling
toepassingsmogelijk van het te
aan anderen.
maar laat de verdere
heden zijn.
ontwikkelen product
commercie over aan
blijkt.
…
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Thank You
Ing. P.M. (Pim) de Bokx BSc.
CPO of Pioneerz Partnership
+31(0)654 247 268
+31(88)2848600
[email protected]
www.pioneerz.com
http://nl.linkedin.com/in/pimdebokx
Partnerships
• DIA (Dutch Incubation Association),
• EBN/Quality Auditor EBN
• ESA Business Incubation Centres
• GNBI (Global Network of Business Incubation)