Get your team
up to speed overnight
Academy of Digital Business Leaders
A focused 2 day course that covers the
most important aspects of digital for
today’s businesses
Rapid Immersion Course
A two day course to accelerate
your team’s understanding of all
aspects of digital business
Interactive sessions with our
experienced leaders
Access to our extensive on-line
library of learning materials
Intensive two day course
Six break out sessions over two days
Tailored to the needs of your team
and organisation
Learn from leaders who have faced
and overcome similar challenges
Recorded videos with business
leaders
Get the most important information
and essential insights
Work together to generate
implementable solutions
Case studies of effective business
transformation
Flexible 24/7 access on your mobile,
tablet and desktop
Get all of your leaders up to speed, quickly
Current and Future Managers
and Leaders
Change Agents
and Project Managers
Senior Management
and Executives
What are the end-to-end
implications; from strategy, through
product development, to customer
acquisition and engagement? How
can your managers influence and
impact your business?
To move quickly you will have teams
and initiatives dedicated to change.
Key players in these teams need to
own the target business model and
drive, and measure the maximum
results.
Senior executives need to be
confident that they can steer the
strategy and execution, and build
the teams and partners who have
the skills and tools to succeed.
“ Digital is crucial for our business. We will put
all our board and senior managers through
the two days. It will show the business the
importance of digital to our future.”
CEO, Large Electrical Business
“ I really need to know all of this but am short
of time. Put me in a room for two days and
tell me it all.”
CMO, Leading Entertainment Business
“ In over eight years at Google, the constant
headache of the large employers that we
worked with was ‘How can we find staff who
really get digital?’ ”
Dan Cobley, Ex MD Google UK & Ireland
Course Syllabus
and Outline
The Rapid Immersion Course covers the end-to-end essentials of digital
business and digital transformation in a highly practical and immediately
implementable format.
DAY 1
MODULE 1 The digital
MODULE 2
What is digital?
What is integrated marketing and channel
mix?
What are customers’ digital expectations
and behaviours?
The ADBL’s 7 Lenses on the digital imperative
Creating multi-channel sales, fulfilment and
customer service in the digital age
Creating a customer-centric strategy
imperative
Breakout session:
Which of the lenses are most relevant for your
business?
The ADBL’s Digital Transformation Framework
Breakout session:
Implementing the framework with your business
Digital channels to
market
What are our competitors doing digitally?
MODULE 3 Customer centricity
and the power of data
How do you unlock the power of data?
Breakout session: What are the takeaway
lessons from competitor analysis that can be
applied to your business?
DAY 2
MODULE 4 New ways of
MODULE 5
How can digital transform Operations?
Why it’s important to establish a digital
mindset for your business
What is leadership’s role in driving and
sponsoring digital transformation?
Establishing continuous innovation
Enabling the digital skills transformation
Transforming operational processes
Creating the right digital culture
Contextualising priorities and key organisational
messages for your business
Empowering and enabling an agile workforce
Managing your digital talent
Breakout session: How can digital benefit your
operations?
Breakout session: What are the people and
culture priorities for your business?
working
Course
Objectives
Provide the framework to analyse
your organisation, as well as the
tools and confidence to implement
effective digital transformation.
Transforming
people and culture
MODULE 6 Driving digital
transformation
Exemplifying the attributes of a digital leader
Breakout session: What are your target
audiences and the key messages you will need to
cascade for a digital transformation?
Scope digital business opportunities
for your organisation and rapidly
develop and test potential solutions
with a customer-centric strategy.
Impact your organisation's digital
transformation ambition, by
generating momentum and engaging
others in the case for change.
The Rapid Immersion Course will
Empower your team to start building a clear digital vision together, breaking down business silos
Get your team up to the same level of digital understanding and ensure everyone is talking the same language
Demonstrate to the organisation that the leadership is investing in digital
Kickstart digital transformation within your business
Companies that have participants on our courses
Further
information
The ADBL regularly organise 2 day immersion courses in digital business leadership for organisations
from a range of industry sectors, around the globe.
Each 2 day immersion course is tailored to your specific requirements.
Please get in touch to check availability and to fully review your training needs.
Email [email protected] or call 020 7173 5901