Motivate Consideration – Shopping Tools Module
Directly conquest luxury competitors’ shoppers & owners
•
Entice competitive shoppers with Lexus’ key
advantages
•
Show owners why they should consider the latest
model – what’s new
•
Capture task-focused shoppers through integration
within the KBB.com content flow
•
Add credibility with KBB content style
•
KBB produced
Shopping Tools
Module: Direct or
General Compare
template options
1|
Mocks are concept only. Actual design and layout of product is subject to change upon production.
Relevant and Useful Model Discovery – Owners Conquest
Personalized recommendations to help luxury owners discover Lexus models
Luxury Owners Path &
Pricing Pages
Option to click to
KBB.com New Model
Pages or externally to
Lexus.com
2|
Mocks are concept only. Actual design and layout of product is subject to change upon production.
Relevant
• Personalize based on what
other luxury owners are
considering
Intelligent
• Top 6 New Lexus models
selected using KBB.com insights
Impactful
• Large 300x600 real estate to
break out of the ad clutter and
drive performance
Useful
• Functions as a site tool to help
undecided luxury owners
discover new unknown models
Shop & Showcase – Integrated Brand Channel
Immerse shoppers and move them from awareness to consideration
• Captivate shoppers with a fully
immersive, branded Lexus experience
• Reinforce brand image with
customizable assets
• Capture consideration by educating
shoppers about new models, special
features, and competitive advantages
• Drive shoppers further down the
shopping funnel
• Combine KBB.com’s trusted data and
content with your brand’s image
3|
Mocks are concept only. Actual design and layout of product is subject to change upon production.