The conclusions of the Advertising Roundtable:
The way forward for advertising self-regulation in the EU
Presentation to the EU Platform on Diet,
Physical Activity and Health
February 5, 2007
The Advertising Roundtable process
• a unique opportunity to dialogue and engage with
interested stakeholders
• a source of valuable feed-back on our vision of
effective SR
Self-regulation is not an
alternative to law
It works best within a legal framework that
allows non-legislative approaches but also
backs them up
A (largely) shared vision of the key
features of a Best Practice Model
•
•
•
•
Effectiveness
Independence
Coverage
Funding
“The key elements taken together are probably better than
existing SR practices in the majority of Member States.
Nevertheless, on most if not all points, it coincides with the
essential thrust of recently adopted EASA Best practice”
The industry is making significant progress
in implementing the EASA Charter
The industry is making significant progress
in implementing the EASA Charter
We recognize the importance of building
trust and confidence
Openness, independence and transparency
are critical :
• dialogue with stakeholders in elaboration of
codes
• proportion of independent persons in
adjudication bodies
• nomination process, independence, integrity of
jury members
We recognize the importance of further
strengthening the effectiveness of SR
•
•
•
•
•
copy advice
monitoring of compliance
publication of decisions
effective sanctions
involvement of the media
New emerging communications platforms are a
challenge – which we are determined to address
• Scope of the new ICC code (September 2006):
“…marketing communication should be interpreted
broadly to mean any form of commercial produced
directly by or on behalf of marketers intended primarily
to promote products…”
• 2007 Food & Non-alcoholic beverages advertising
monitoring exercise will cover: TV, Print, Internet
The way forward
• Focus our energy on delivering our
commitments to the EU Platform
• Continue the dialogue with interested parties
120, Avenue Louise - 1050 Brussels
Tel.: +32 2 502 57 40 - Fax: +32 2 502 56 66
www.wfanet.org