Laerdal values
Pride in our history
A clear vision
A sound company culture
A willingness to learn
A passion for continuous improvement
A commitment to sustainable development
A dedication to help improve global health
Cover:
Resusci Anne has so far helped train more than 300 million people all over
the world in CPR. Her face is inspired by a death mask of a young girl who
was found drowned in the river Seine over 100 years ago.
A meaningful purpose
Our daily work may be centered around materials or software
and their application for medical therapy or training. But the
real purpose of all we do is to make a significant contribution
to improved survival: to helping save lives.
Tor-Morten Osmundsen
Tore Lærdal
Pride in our history
Our founder, Åsmund S. Lærdal, gave rise to a company culture
based on his rare ability to understand both the patient’s and
the caregiver’s needs.
He was convinced that lasting success in business
can only be created on the basis of:
- an ability to listen
- endless curiosity
- practical problem solving
- respect for the customer
- hard work and a passion for continuous improvement
We believe his conviction is equally valid today.
A clear vision
Our vision is
that no-one should die or be disabled unnecessarily during
birth or from sudden illness or trauma.
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Our mission is Helping Save Lives.
We believe we can contribute to attaining this vision by
combining current and future abilities of our own, by remaining
loyal to our culture, and by working closely and reliably with
the emergency care community.
A sound company culture
Adopting the Laerdal values in our daily work will lead to:
higher job motivation
improved products and services
increasingly satisfied customers
enhanced trust in the Laerdal brand
a growth in sales
a better economic basis for further development
A willingness to learn
We believe we add value when we:
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demonstrate a willingness and desire
to learn from our customers
address real needs
view opportunities in a long term perspective
collaborate with opinion leaders and product users
A passion
for continuous improvement
Being proud of our history should not make us complacent.
We need to improve continuously in order to remain
a respected partner in our field.
We will improve if we all:
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share the challenge of our mission of helping save lives
work together to realize agreed objectives
build trust daily through mutual respect and honesty
find opportunities and thrive on challenges
take and give responsibility
seek and share relevant information
set good examples daily
A commitment
to sustainable development
Laerdal impacts a number of local communities by contributing
to their economic and social development; hence we have
a responsibility to manage our business in a socially and
environmentally sound manner.
In this respect we seek to:
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develop an effective and global organization with high
ethical standards
share our values and ethical standards with our suppliers
minimize our environmental impact through
sound business decisions
A dedication
to help improve global health
The majority of deaths that may be prevented by modern
lifesaving techniques take place in the developing countries,
especially those of the mother and the baby during birth.
We wish to provide effective, culturally adapted, and affordable
product solutions to meet the needs in low resource settings
as well as in developed countries.
Mira (20) and Shifa survived a severe
birth complication thanks to the presence
of a well-trained birth attendant.
Living daily by the values set out
in this presentation should help
us to fulfill our mission
In November 1990, both Louise Owen (26 weeks pregnant)
and her baby survived, after Louise was successfully
resuscitated, thanks to CPR and defibrillation.
Picture: Louise Owen with her daughter Katy.
© 2011 Laerdal Medical AS. All Rights Reserved. Printed in Norway 00066EN rev C