Sport Clubs Marketing Presentation – 8/22/12
Creating a Club Image –
Navigating University Marketing for Your Club on Campus
 Allyson Fulton, Senior Assistant Director of Marketing and Public Relations –
Campus Recreation
 Laura Kinch, Assistant Director of Marketing and Communications – Student
Affairs
Creating a Look for Your Club
Try and create a ‘look’ for your club to use for your marketing materials that you use
consistently throughout a semester or academic year. Keep the artwork and
wording consistent, to create a recognizable brand.
Types of Marketing Materials
Think about which type of material is best suited for the audience that you want to
reach. Flyers, posters, emails, Facbook/Twitter, using promotional items?
Writing Copy
Be sure to include all important information in your copy like dates, times, and
locations of events. Be sure to include contact information on your marketing
materials, this would include a phone number or link to the Sport Clubs website,
where readers can obtain more information. It’s best to write out your copy before
you begin designing your marketing material.
Artwork/Photos
Use websites where you can download images for free like StockExchange or the UT
Arlington Publications Gallery. Try not to use images from Google. You should
always try and incorporate blue and orange into your marketing material. If you are
creating materials for a larger-signature event for your program, the colors should
be primarily blue, orange, and white.
UT Arlington Logos
All UT Arlington logos (institutional logo/mascot mark) can be viewed on the
Identity Guideline website. Please note that the University has very specific
guidelines on how the logos can be used. None of the logos can be altered in any way
or incorporated into other artwork. They need to be stand alone elements only. To
review the guidelines, please visit www.uta.edu/ucomm/identity. To download any
of the logos, please contact Stephanie McAlpine.
UT Arlington Colors
To view the primary color palate for UT Arlington, visit
www.uta.edu/ucomm/identity/color. The Pantone, RGB, Hex, etc. codes are all
listed on this website, so that you can match the colors on your marketing materials.