MAKE IT HAPPEN
Planning Events and Marketing Course
What is the purpose of this course?
This course is designed for learners who wish to plan cultural events, and will support the
development of their skills in event planning and marketing.
What does the programme cover?
Part 1 - A series of 2 study units (4 credits) taken from the Aim Awards Level 2 Award in the
Principles of the Creative and Cultural Sector:
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Understand how to support the planning of live events
Awareness of Health and Safety in the Creative and Cultural Sector
Part 2 – knowledge and understanding of how to develop a marketing strategy, including the use of
digital marketing, to promote your event
Part 3 – An opportunity to receive training and mentoring whilst putting on a ‘real’ event of your own.
Who is it for?
These units are designed for aspiring event planners or those who may be required to carry out event
planning as part of a future role but have little or no previous experience. It is of particular advantage
to those who wish to work in the creative and cultural sector.
Unit contents
The aim of this course is to provide an overview of event planning and marketing skills
You will find out about:
 The process of producing a plan for a live event
 The importance of timelines in the planning of live events
 how to present and implement a plan for a live event
 the relevant Health and Safety regulations in the Creative and Cultural Sector
 compliance with relevant health and safety procedures
 how to segment the market
 the value of marketing
 the use of search engine optimisation (SEO)
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the requirements of marketing research using the internet
the uses of digital marketing devices and messages
how to use digital technology for marketing purposes
You could then be given the opportunity to put this knowledge into practice by the organisation of a
real event (ie by organising a live music event or an art exhibition) and you will be appointed a mentor
to support you with this process. Gecko will also assist the events teams to identify and gather the
financial resources to start the event.
How will your work be assessed?
Assessment is via centre-devised assignments (internal assessment) and real work experience (work
based learning).
Assessment and certification is provided by Gecko Programmes who are accredited by Aim Awards..
What are the entry requirements?
Learners do not need any prior qualifications, knowledge or experience before starting the
qualification. However they need to live in the Birmingham or Black Country area, be aged between
18 and 30 and not be in a job or training.
Progression
In addition to the course, you also have the opportunity to complete a voluntary work placement in
Spain or Italy of 2 to 8 weeks. This is offered to those who are interested in further enhancing their
professional skills.
Our work placement programmes are funded by the EU, which means we will pay for your
accommodation and travel (including flights), as well as subsistence allowance. To be eligible for the
work placement abroad you must hold a valid UK/EU Passport or travel document.
Duration and Venue
The course starts at the end of February. Dates and times to be announced. There will be one course
offered at our offices at the University of Wolverhampton Science Park and another at the The
Custard Factory in Digbeth, Birmingham. The course will be offered for 2 days a week over a 2 week
period (4 days in total). Event project teams will then be mentored to support them in making the
planned event happen.
FREE Places available
This programme is fully funded by the Big Lottery Fund.
The European voluntary work placements are funded by Erasmus+.
Reserve your place
To reserve your place complete the application form and email it back to
[email protected]