Perspectives for
competitive industry
Siegfried Russwurm
Member of the Managing Board of Siemens AG
CEO Industry Sector
Press Conference
Hannover Messe 2012
April 23, 2012
© Siemens AG 2012. All rights reserved.
Challenges for industrial enterprises:
Less input – more output!
 Master
complexity
Globalization
Climate change
Energy needs
 Increase
productivity
Nearly 30%
of energy
consumption
in industry
Scare resources
 Produce
efficiently
Raw material prices
 Cut costs
 Save energy
and resources
Resource efficiency is a determining factor in competition
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Today’s environmental requirements primarily
address power generation and generic saving targets
Germany
European Union
China
Energy transition
Climate Roadmap
12th Five-Year Plan
By 2020 (compared to 1990):
By 2050 (compared to 1990):
By 2015 (compared to 2010):
 Cut CO2 emissions by 40%
 Reduced emissions of
greenhouse gases:
 Double share of renewable
energy (from 17% to 35%
 Reduce of electricity
consumption by 11%
(building renovations, etc.)
 by 2020: 25% less
 Increase share of nonfossil fuels from 8.3% to
11.4%
 by 2050: 80% less
 Reduce CO2 emissions
per GDP unit by 17%
Energy efficiency plan
 Lower energy use per
GDP unit by 16%
By 2020 (compared to 1990):
 Cut consumption of primary
energy by 20%
There must be a stronger focus on the potential of
energy and resource efficiency in the manufacturing industry
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Greater resource efficiency doesn’t have to impact
negatively on productivity – both goals are compatible
Greater
resource
efficiency
Increased
productivity
Seite 4
Hannover Messe, 23. April 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Our approach: A holistic view of the entire
production process, along the whole value chain…
Intelligent networking
…and an increase in productivity and efficiency in individual
process steps with innovative products, solutions and services
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
1. Much faster development of product designs
through the use of PLM software
 Virtual development, planning and optimization
with PLM-Software
 Significant reduction of development times with
virtual prototypes
 Resource efficiency through virtual analyzing of
alternative designs
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
PLM software accelerates design modifications
Software NX (CAD/CAM/CAE) for fast
prototyping
Red Bull Racing
Teamcenter for collaboration on a common
database
Virtual simulation, tests and optimization of
components
Developement and production in just a few hours
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
2. Simulated production planning with industrial
software speeds up time to market




Integration of PLM software and automation technology
Complete simulation and optimization of production
Savings in time, resources and energy costs
Up to 50% shorter time to market
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
"Virtual Machines" increase productivity
by simulating the production process
INDEX
10% increase in productivity in
running operations
Up to 80% time savings in setting
up the real machine
< 1% realtime deviation in Virtual
Machine compared to the original
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Digital process chains increase efficiency in
medical technology as well
CT scan
MRI scan
Portal (operator)
OR
Hospital
Implant manufacturer
Segmentation
Parameterization
3D volumen construction
Pre-op
planning
Individualized
implant
CAD/CAM
(NX)
CNC in
Sinumerik
Milling with
machine tools
Integrated digital process chain, from imaging to finished implant,
means cost-efficiency, safety and reliability
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
3. Significant cost savings though optimized
workflows in production engineering
 Seamless communications between the individual systems
 Integrated, uniform access to all automation tasks
 Optimized operational, machine and process workflows
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Integrated engineering platforms save
time, effort and costs
TIA Portal
Comos
Integration of industrial software
and automation technology
Data & information management
tools for entire lifecycle
Efficient and intuitive solutions for
engineering task
Optimization of planning and
operation of process systems
Cost savings in engineering up
to 25%
Efficient realization of project
processes
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Open Innovation – joint development of the
TIA Portal with pilot customers
“In the tests and applications that we ran with the TIA Portal, we found
that the concept of fully integrated automation was successfully
implemented. It enabled us to increase our production capacities
extremely rapidly.”
Fang Lianghui, Design Department, Wuhan Guide Electromechanical Engineering Co., Ltd. (China)
“The entire software is integrated. It’s very easy to program, and the help is
excellent. Each new staff member is almost a full-fledged programming
partner after a single day-long course and can begin working right away.”
Thomas Erb, Managing Director Tech 3d Control GmbH & Co. KG (Germany)
“The main advantages of the TIA Portal are efficiency, efficient engineering,
and no more guesswork in managing equipment and networks and
handling HMI.”
Bob Meads, President iQuest, Inc. (USA)
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
4. More efficient production through energy- and
recource-saving components and solutions
 Increased plant productivity and efficiency thanks to integrated automation
solution (TIA), efficient motors, gears and converters
 Maximum production performance and response through MES system (Simatic IT)
 Intelligent data linking for transparent influencing of production processes
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Efficient production starts with drives –
Innovative drive systems save up to 70% on energy
SIMOTICS
Efficiency in the drive train starts
with the motor
Up to 70% less energy
consumption with variable-speed
drive systems
Key is the interplay of all
components
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Integration of gear technology creates additional
efficiency potential
SIMOGEAR
High energy efficiency for quick
ROI (efficiency ≥ 96%)
Light, compact and compatible
with the industry standard
Fully integrated in the drive train
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Industrial software creates greater transparency and
thus more efficiency in production
SIMATIC B.data
Energy
Energy
planning and controlling
acquisition
Energy
purchasing
Emissions
monitoring
Forecasts
Energy
billing
With the Dashboard, energy amounts and costs
are displayed in clear tabular and graphical form
Monitoring
and
reporting
Link to
external
systems
Energy
reporting
Energy
roadmap
Page 17
Energy/raw
material
accounting
Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Efficient and flexible production workflows with
integrated automation and drive solutions
f | glass
Production around the clock,
365 days a year
Visualization and control of
3,000 measuring points
About 50% energy savings with
frequency-regulated drives
Company produces 60% of the
power needed for glass
production through heat recovery
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
5. Services through the entire lifecycle build on the
data from previous process steps
 Product-, system- and application-related services through the entire lifecycle on the
basis of vertical-market and process know-how
 Less downtime and use of resources
 Higher productivity and efficiency combined with lower overall costs
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Service lever efficiency: better availability, shorter
repair times through condition-based remote maintenance
Remote Service Platform
High-performance remote access
to industrial plants and systems
Flexible direct link between plant
and service applications
Increased availability of industrial
plants and systems
Inspection services with
preventive checks of system
condition
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Higher availability and lower spare-parts costs
through optimized maintenance
Metsä Tissue
1,000 fewer spare parts
10% lower spare-parts costs
20% higher plant availability
80% of maintenance work is now
preventive (previously: 30%)
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Energy management brings dramatic savings
of energy and water
PepsiCo
First green PepsiCo plant in China
23% lower consumption of electricity and
22% less water used than other PepsiCo
plants in China
Annual savings of 3,100 tons of CO2 and
100 million liters of water
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Intelligent networking of individual production steps
through industrial IT and software
Intelligent networking
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Innovative software systems open up new
perspectives for production technology
Yesterday
Local automation
technology
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Hannover Messe, April 23, 2012
Today
Communicationsaided automation
Siegfried Russwurm
Tomorrow
Optimization of the
entire production
process with
innovative software
systems
© Siemens AG 2012. All rights reserved
Expansion of expertise in the growth market for
industrial IT and software solutions
Date of announcement:
September
November
January
February
February
2011
2011
2012
2012
2012
1)
MES software
CAD design
software
Pharmaceutical and
biotech industries
Production of
composite materials
Brazil
USA
Industrial
communications
and network
solutions
Industrial quality
and production
management
Integrated plant
management
Across vertical
market lines
Across vertical
market lines
Process industry
Canada
Germany
Brazil
1) innotec do Brazil
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Hannover Messe, April 23, 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Energy transition in the production –
An opportunity for greater competitiveness
4 Production execution
3 Production engineering
2 Production planning
5 Services
1 Product design
Intelligent networking
Resource efficiency
is a ein determining
factor in competition
Page 26
Holistic view
of the entire production process to
tap all potential for optimization
Hannover Messe, April 23, 2012
Siegfried Russwurm
Industrial IT/software
connects productivity
and efficiency
© Siemens AG 2012. All rights reserved
New products and solutions at HM 2012
„Connecting Productivity and Efficiency“
Remote
Remote Services
Services
PLM
PLM Software
Software
TIA
TIA Portal
Portal
SIMATIC
SIMATIC
B.Data
B.Data
SIMOGEAR
SIMOGEAR
Seite 27
Hannover Messe, 23. April 2012
Siegfried Russwurm
© Siemens AG 2012. All rights reserved
Thank you!
© Siemens AG 2012. Alle Rechte vorbehalten.