Guidelines for using
National Heritage Week logo
April 2017
www.heritagecouncil.ie
These guidelines introduce
The National Heritage Week
logo 2017. They have been
compiled with the Heritage
Council to ensure the identity
is used correctly. Please
adhere to them carefully
so that the design can be
consistently implemented.
THE LOGO DESIGN
Portrait format
The logotype consists of two elements
1 the name and date area;
2
2 the 'h' icon
Landscape format
1
2
1
The logo is created in Landscape format & Portrait format only. The most
approprate arrangement should be selected for purpose each time. The
date is an integral part of the logo design.
The logo should always appear in a single solid colour on white or
contrasting background so that it stands out. The logo should never
appear on a clashing or similar tone background. The white version of
the logo should ONLY be used on a contrasting background OR sitting
on one of the brand colours. The logo colours follow.
THERE ARE SIX LOGO COLOURS
The logo is mono toned and has been designed to work in the following
6 colours – red / pink / orange / yellow / cyan / indigo. These colours
are all part of the National Heritage Week branding palette.
THE LOGO COLOURS
The logo can also sit on 'white' on these colour backgrounds.
COLOUR BREAKDOWN
CMYK
4/96/0/0
RGB
189/0/124
WEB
dd127f
RED
Pantone 1805
CMYK
21/97/91/12
RGB
153/0/0
WEB
b21b25
PINK
Pantone 225
ORANGE
Pantone 158
CMYK
2/66/100/0
RGB
207/113/30
WEB
e97206
YELLOW
Pantone 1235
CMYK
0/31/98/0
RGB
233/184/28
WEB
fab906
CYAN
Pantone 311
CMYK
68/0/11/0
RGB
114/186/215
WEB
32bcd9
INDIGO
Pantone 7455
CMYK
85/69/0/0
RGB
67/87/156
WEB
33579f
ALWAYS USE THE LOGO AS SUPPLIED...
NEVER 'type' the
words or change font
NEVER re-arrange the
words or icon
NEVER stretch or
squish this logo
National Heritage Week
August 20th - 28th, 2018
NEVER change the date details - this
will be correctly supplied each year
COLOUR DOs
The logo is always a solid colour
and single colour – in positive or
negative versions
COLOUR DON'Ts
The logo should never mix tones of
a colour, or more than one colour –
in positive or negative versions
THE 'H' ICON
The 'H' icon is an integral part of the identity. It should ALWAYS sit as
arranged within the logo but it can also stand alone as a primary brand
feature. In 2017, THE 'DEER' is the cut-out and PINK is the primary
colouring. This is associated with 2017 and should NEVER be changed.
COMMUNICATION MATERIALS
There is a distinctive branding style for all communication pieces which
must be followed. We have designed posters / flyers and brochure
templates with specific styles that must be adhered to. Below see how the
layout is divided into 14 rows. The Heritage Council logo should always
sit in the top left corner of the middle of row 1. The tagline sits in the top
right area, flush with the image edge, filling rows 2 & 3. The photo should
always take up the top 8 rows
with the remaining 6 rows in
the selected colour (matching
the photo used). The end row
displays other logos. The H of
the logo should always sit in
WHITE, and take up half of the
photo height size. See some
samples below:
RECOMMENDED SUPPORT TYPOGRAPHY
FUTURA BOOK
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
FUTURA BOLD
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
MINIMUM SIZE AND HERITAGE COUNCIL LOGO RELATIONSHIP
It is recommended to use the logo no smaller than 8mm in height
When the logo is used with the Heritage Council logo, there are NO
DATES used. There are specific lock-up logos which must be used portrait and landscape versions. When used in this lockup format, The
Heritage Council logo appears out of the block.
Both logos must both be the same colour. Red 1805 is the primary
colour, but it may also be used in white or black on suitable
backgrounds
For further details on the logo, or to acquire the identity in specific formats, please contact our Heritage Council Communications Officer.
An Chomhairle Oidhreachta
The Heritage Council
Áras na hOidhreachta
Church Lane, Kilkenny, Ireland
T +353 (0)56 777 0 777
F +353 (0)56 777 0 788
[email protected]
www.heritagecouncil.ie