PRPL 0012 : Theories and Applications of Learning II
Fatimah A. Al Alobaidi
Section: 209
Rawan AlAskar ID#201001452
Project #1
March 5,2013
Study Skills II – 1ST Project
Business Plan
Business Name: LEAD TO LIVE INSTITUTION CENTER
Owners:
Address: King Abdu- Aziz St. Al-Khobar
Rawan AlAskar
Telephone: +966-3-8677866 and +966-3-8677866
Ruqaya AlHaj Ibrahim
Fax: +966-3-8677000
Noor AlHathal
Email: [email protected]
Hind AlEssa
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Contents
II. EXECUTIVE SUMMARY .............................................................................................................................. 4
III. General Company Description ................................................................................................................. 5
Company Strengths and Core Competencies ........................................................................................... 6
Factors That Will Make the Company Succeed ........................................................................................ 6
IV. Products and Services .............................................................................................................................. 7
V. MarketingPlan........................................................................................................................................... 8
VI. Operational Plan .................................................................................................................................... 13
VII. Management and Organization ............................................................................................................ 14
X. Financial Plan .......................................................................................................................................... 15
XI. Bibliography ........................................................................................................................................... 17
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II. EXECUTIVE SUMMARY
This business plan is about a leadership institution, which is set up to address the current
need of soft skills in the contemporary management style in organization. For any business to be
set up it is essential for a plan to be made in order to prove the rationale of investing in the
business. This paper explores a possible business plan for LEAD TO LIVE CENTER, which is a
training institution for soft skills. It addresses the following component: General company
description, Products and services, Marketing plan, SWOT analysis, Operational plan,
Management and organization and the Financial plan.
This institution center is owned and operated by:
1. Rawan AlAskar
2. Hind AlEssa
3. Ruqaya AlHaj Ibrahim
4. Noor AlHathal
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III. General Company Description
This is a private Company owned by four ladies who are all equity shareholders and also
form the management team. We realized more companies are now embracing the idea of soft
skills like team building, presentation skills and leadership training to enhance productivity in the
companies. In Saudi Arabia, companies were taking their personnel as far as Europe to train.
Therefore, we came up with a leadership institution center called LEAD TO LIVE. It’s for taking
care of the already realized demand and also to help industries raise their bottom line through
increased efficiency.
Vision Statement
To be a world-class training facility committed to Professional scholarly excellence.
Mission Statement
Providing a quality professional training to embody the aspirations of the Saudi people
and the global community through creation, preservation, integration, transmission and
utilization of knowledge.
Goals and Objectives

Enhance the continuous growth of the personnel skills.

Support group cohesion.

Help companies increase staff productivity.

Help organization leaders increase their efficiency.

Score a high profit

Facilitating quality implementation by doing follow up on the participants

To develop research capabilities and effective training programs in team building,
public speaking, leadership and presentation skills.
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Company Strengths and Core Competencies

Uniqueness of the business: In Saudi Arabia, there is no institution centers specialized in
soft skills like ours.

The location of the business: it located in a very special and very known location (The
core of ALKhobar city).

Services: providing very high standardized and demandable services.

Pricing: very reasonable prices, which can be afforded from all people.
Factors That Will Make the Company Succeed
For the institution to realize it’s dreams, mission and vision, the institution shall nurture
certain factors that will make the business succeed which will guide the institution to excellence.
These factors emanate from the morals and the standards of Saudi Arabia and global society at
large, which are:

Responsiveness: we shall respond to client’sdoubts, requests, or orders at the shortest time
possible.

Creativity and Innovativeness:we are change ambassadors and we shall nurture creativity in all
our activities by encouraging participation.

Ethical:we shall be guided by what is ethically right.

Teamwork and team spirit: we shall teach by example the necessity of team participation to
achieve results.
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IV. Products and Services

Leadership training
Lead to live intuition Center has international Ltd offers a range of leadership training,
management courses and small development courses with the aim of helping executives and
managers to enhance their capacity in leadership efficiency and teamwork. The training will
cost 1000SR per person or 4000SR for five people. For an In-house training for 10 participants
the charges are 9000 SR.

Public speaking training
The objective of this training is to help people fight the nerves of presenting by offering a
variety of presentation tips. This targets every cadre and every level of experience. We shall
organize quarterly seminars, In-house trainings on request. The training will cost between 400
to 800SR depending on the level. There are three levels: Level 1 which is referred to as
introduction suitable for new entrants and people with less than four years experience; this will
be charged a 400SR, Level two suitable for personnel with experience of between three to
seven years which costs 600SR and the last is level three for people with experience above
seven years at a cost of 800SR.

Team Building
We offer various team-building modules with the aim of improving group cohesion in
organizations and consequently increase staff productivity. Some of them are based on
motivational theory to increase staff motivation. Team building modules cost depending on the
module and the number of staff in the module. The minimum number of staff is ten at a cost of
4000SR. Please note that this note Inclusive of the cost of the venue where the activity is being
undertaken
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V. MarketingPlan
Reason for undertaking the Market Research:
We started a market research for the following reasons:

To justify the rationale of the investment to ensure that the business will give
considerable return on investment.

To ensure that we are well aware of our target client and identify their specific need
to ensure we come up with the services that are competitive.
Market Research Design
We employed both primary and secondary research(Yin, 2009).
Secondary research
We visited the chamber of commerce to establish how many training Institutions are
registered that offers the same services. In the whole of Saudi there is only one that uses
international expertise and thus was not competitive in terms of price. According to the world
Development Report 2010 the employers globally have increased the training budget with an
average of 20%; more and more people are embracing the fact that employees need constant
training to bear with the dynamic business environment that is being affected by a lot of
natural and human caused variants(world bank, 2009).
In the past thirty years professional training and consultancy has been growing rapidly in
Saudi Arabia relative to the increase in knowledge levels and increase in the number of
learning Institutions. The Industry is fast developing due to the fact that there is a lot of
competition in the job market and hence a constant need for improvement. In Khobar there is
hardly any training and consultancy firm that offers soft training(Donald M. Moliver, 1980).
Primary Research
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3,000 Employees in the Kingdom of Saudi Arabia were approached with questionnaires that had
a mixture of open-ended question and closed questions. In addition 2 trade associations and 3
staff members also filled the questionnaire. In total of two thousand five hundred and five people
responded to the survey.
The analysis was as below:
Products
Leadership training and curricula
LEAD TO LIVE INSTITUTION Center has international Ltd offers a range of leadership
training, management courses and small development courses with the aim of helping executives
and managers to enhance their capacity in leadership efficiency and team work. The charges are
pocket friendly and the training is basically recognized globally. A leader who has undertaken
the training unlike the one who has not is better in managerial skills and most firms in Saudi
Arabia have this training as a requirement for most leadership positions. The participants are
known to be more leaning managers relative to those not trained.
Benefits of Leadership training:

Lean management is a component of the training that helps the participants increases their
efficiency.

Improve of people skills and public relations

Effective communication skills are acquired

Problem solving skills

Trained on how to handle a team well to increase group cohesion and teamwork.
Public speaking training
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The objective of this training is to help people fight the nerves of presenting by offering a variety
of presentation tips. This targets everyone and every level of experience. We will organize
quarterly sessions, In-house trainings on request. This is must training for all employees since it
is needed for one to be able to express themselves. It is vital for all careers; finance,
administration, commerce, communication, education, policy makers to mention but a few.
Benefits of the public Speaking Training:

Participants are able to fight the nerves of public speaking

Improving of the presentation skills

Improve negotiation skills

Overall it positively impacts on your communication skill

Increases the expressive power of Individuals
Team Building
We offer various team-building modules with the aim of improving group cohesion in
organizations and consequently increase staff productivity. Some of them are based on
motivational theory to increase staff motivation. Teamwork and success in an organization can
be used interchangeably and thus it’s unavoidable. It’s recommended that every company should
have an out of office informal set up to connect with the colleagues in order to enhance the
connectivity between colleagues.
Benefits of Team Building:

Increased group cohesion.

Better interpersonal relationships between the employees.
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
Increased trust levels between the employees.

Better personal knowledge of self and the colleagues.

General increased motivation and staff productivity.
Customers
Target market is divided into three categories:

Young professionals: Workers who have less than three years of working experience

Mid-Professionals’: Professionals’ with experience ranging from three to twelve
years

Top and Aged professionals: Managers and employees with more than ten years
experience.
Most of the clients range between twenty three to sixty years of age with the majority being in
between twenty-seven and thirty two years of age. 67% percent of them are male. This is dictated
by the fact that in the Kingdom of Saudi Arabia around 70% of the well-educated individuals are
men. They are mostly located in the urban centers and are mostly middle-income level earners
fitting in the middle class. We are also targeting industries, which are mostly located in the urban
areas. The firms vary in size: small, medium and large enterprises(Cohen, 2006).
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SWOT Analysis
Strength:
Weaknesses:
Location:The Company is located in a
Financials:The Company has limited
prime area in Khobar towntherefore it is
resources and this limits its ability to
convenient for the whole nation.
publicize.
Demand: There is ready demand for the
Resources: The Company has limited human
services we are offering.
resource relative to the expected demand for
Competition: We have an authority
the service
because our prices are fair and
affordable.
Opportunities:
Threats:
Niche target markets: The Company
Competitors: This is a prime area at the
has an already established and stable
moment in the Kingdom of Saudi Arabia and
niche.
according to the chamber of Commerce this is
Partnership:The Company will benefit
an area with a lot of prospective investors
from various synergies like the director
of industrial training that endorse its
existence.
.
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VI. Operational Plan
This entails the strategy for running the company. It is basically the strategy of meeting
the set goals.
Promotion
We shall engage multiple promotional strategies:
We shall run weekly whole page adverts on Aokath Daily newspaper for the 52 weeks in
2013. We shall also run a major two-week campaign on MBC channel. We shall run 60 seconds
TVC’s three times a day in the pre 1 pm, pre 7 pm and mid prime time. In addition we shall run
10 minutes documentaries once a week for the two weeks. The two weeks campaign will appear
on quarterly basis. We shall also do digital advertising on the advertising boards situated on the
major streets. This shall be done in one year. We also have brochures that we are planning to
distribute to as many employers as we can reach and also to the Federation of Saudi Arabian
employers. In addition to that we are planning to do some advertising on Streets Billboards and
buses.As a final point, we shall install a media-monitoring tool to capture the feedback and the
impact the different channels have.
Location
AL-Khobar, Saudi Arabia in AlRashid Tower, King Abdul-Aziz Street.LEAD TO LIVE
INSITUTE center will bein the second floor. It has all needed equipments and has a reliable
power and reliable Internet. It is located on approximately 200 meters from AlKhobar Cornish
and thus very conducive for a training facility. Parking is sufficient and the firm has paid for
forty parking spaces that are reserved for the participants.
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Cost Estimates

Rent-90,000 SR

Maintenance-15,000 SR

Electricity Bill-4000SR

Water Bill-800SR

Internet-1500 SR
VII. Management and Organization
The owners of this center are, RuqayaAl-Haj Ibrahim with bachelor of finance and Hind
AlEssa with also bachelor of finance too, Noor AlHathel with bachelor of management
information system, Rawan AlAskar with human resource management, those four members
have different kinds of knowledge and experience but all of them are graduates from College of
Business administration.

Rawan AlAskar: Chief Executive Officer
She is in charge of over-seeing all operations in marketing, finance, legal, human resource and
communication in the company. She is basically responsible for the overall leadership of the
company and also the spokesperson of the company and is wholly responsible for the success or
failure of the company. She is also responsible for fund raising, creating the company’s culture
and creating the management team.

Hind AlEssa: Chief Operations Officer
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She is will assist the CEO oversee all the undertakings of the company and basically head the
marketing function of the organization. She is the budget holder and manager of the marketing
function of the organization and she will oversee the implementation of the short and long term
marketing strategy.

RuqayaAlHaj Ibrahim: Director of Finance and Administration
In guiding and directing financial and control activities of the company in a manner
designed to protect assets, meet reporting requirements, and effectively plan for and audit the
financial needs of the firm. She is also the controller and holder of the overall budget and will
manage the budgets for all the other functions.

Noor AlHathal:Director of Corporate Communications and Public Relations
She is basically responsible for all communication aspects of the company and also the
image of the company. She will be in charge of the public Relations and communication
Budget under the leadership of the Director of Finance and Administration. She will also in
collaboration with the Chief Operations Officer take Charge of the positioning of the company
in the targeted niche (McKeever, 2010).
X. Financial Plan
The financial plan is an essential area to address when making a business plan to help in
the start up of a business.
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Capital
Initial Capital
240,000 SAR
Start up Expenses
Location
SAR 26,325
SAR 28,450
SAR 29,000
Personnel
SAR 80,000
SAR 80,000
SAR 100,00
Promotion
SAR 75,000
SAR 75,000
SAR 75,000
Total start up
SAR 181,325
SAR 183,450
SAR 204,000
Year 1
Year 2
Year 2
SAR 150,000
SAR 180,000
SAR 220,000
SAR 12,000
SAR 15,000
SAR 18,000
SAR 162,000
SAR 195,000
SAR 238,000
expenses
Income Received
Cash salefacilitation of
training
Cash sale-sale
of DVD’s for
training
modules
Total Revenue
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XI. Bibliography
Cohen, W. A. (2006). The marketing plan. NewYork: J. Wiley & Sons.
Donald M. Moliver, P. J. (1980). The economy of Saudi Arabia. Chicago: Praeger.
McKeever, M. (2010). How to Write a Business Plan. Berkely: Nolo.
SAMPLE BUSINESS PLAN. (n.d.). Retrieved May 30, 2011, from Biz Plan Corner:
http://www.bizplancorner.com/samples/health-club-business-plan.pdf
world bank. (2009). World Development Report 2010. NewYork: Worldbank publications.
Yin, R. K. (2009). Case Study Research: Design and Methods. Los Angeles: Sage Publications.
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