Agenda Item No 7
Report to
Active Aberdeen Partnership Board
Subject
SPORT AND PHYSICAL ACTIVITY STRATEGY REVIEW
Report of
Jo Hall - Sport and Physical Activity Strategy and Partnership Manager
[email protected]
Date
Tuesday September 15th 2015
1
Background
1.1 In 2009 the council and partners agreed a six year sport and physical activity strategy. There is now a
need for a new strategy to build upon the important contribution which sport and physical activity
makes to the city.
1.2 The previous strategy set out to involve all sports providers in the city in the pursuit of a single unified
set of strategic objectives with performance indicators. In practice, this has proved difficult to achieve
given the absence of baseline data, an action plan for delivery and changes locally to the landscape of
sport and physical activity. All partners agree that lessons can be learnt from this. However, it is
recognised that there is a need to retain an overview of sport and physical activity in the city and for
the various partners to work strategically together to achieve this.
1.3 One of the challenges of the future strategy will be to utilise the city’s resources effectively so that we
can to continue to ensure that opportunities for participation are accessible to all and that individuals
and organisations are able to fulfil their potential. Collaborative working across the network of key
stakeholders in the city will also be imperative to maximise resources and increase opportunities in the
city.
1.4 It is envisaged that the new strategy will deliver:
2
i.
a vision and direction for more efficient and effective joint work whilst reducing the inherent
fragmentation within the sport and physical activity sector within the city;
ii.
an evidence based justification for the deployment of resources across the city;
iii.
Increased participation levels and improved performance within the city
Underpinning Strategic Principles for consideration
The following should be considered as the key areas that underpin the framework of the strategy;
i.
The development of sport and physical activity can be undertaken through partnerships in
order to ensure that best use is made of limited resources (staffing, funding and
facilities/equipment).
ii.
Sport is worthy of development in its own right for enjoyment and as part of local quality of
life, but equally sport and physical activity benefits society in a variety of ways and assists in
meeting wider social outcomes. This includes improving health and reducing health
inequalities, developing local communities, enhancing education, supporting crime prevention
and developing key skills which are transferable into employment.
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iii.
Organisations involved in the development of sport and physical activity in the city should
ensure that planning for sport and physical activity is based upon strategic need, consultation
and research.
iv.
Organisations involved in the development of sport and physical activity in the city should aim
to provide opportunities and facilities that are accessible, affordable and of high quality.
v.
Partners should aim to increase and support the numbers of coaches, officials, volunteers and
leaders.
vi.
There should be efforts made to maximise sport and physical activity opportunities for all
people and groups as defined with protected characteristics.
vii.
Safeguarding and protecting young people and vulnerable adults should be a key component
of planning for sport and physical activity in the City.
How will the Strategic Framework be developed?
3.1 The Strategic Framework will be developed during the period October 2015 – March 2016 and
progress will be reported through the Active Aberdeen Partnership who will act as the Project Board.
3.2 It is envisaged that the following activity will need to take place as part of the process:
Stage 1:
Establish sub group of the Active Aberdeen Partnership and agree terms of reference
Stage 2
Desktop research into national/local strategies and partner priorities
Stage 3
Establish and agree vision and scope
Stage 4
Develop consultation framework/ questions, carry out and review (in-depth interviews with
representative sample of partners/online consultation with all partners and stakeholders)
Stage 5
Develop key strategic issues paper for discussion by Active Aberdeen Partnership to be approved by
Sports Partnership and used to conduct wider consultation.
Stage 6
Workshops to take place (Community Planning Partnership, partners, stakeholders, elected members),
Online consultations with citizens, Consultation at network days/conferences and sports governing
bodies. (Potential for consultation to be carried out in conjunction with the leisure asset review)
Stage 7
Draft Strategy to be developed and presented to Active Aberdeen Partnership
Stage 8:
Finalise Strategy and develop action plan.
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Resource Required
4.1 The development of the strategy will require a designated lead manager in order to lead the
coordination and delivery of the strategy and associated action plan and support from all partners
within the city. Budget will need to be allocated to facilitate the production of the strategy and this will
be identified in conjunction with the development of the associated action plan
4.2 It is proposed that the manager be appointed from within the Sport Aberdeen team and report to the
Managing Director.
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Reporting Structure for Strategy Development
5.1 Project Board – Active Aberdeen Partnership
Aberdeen Sports Village
Transition Extreme
Aberdeen FC Community Trust
Robert Gordon’s University
The University of Aberdeen
Sport Aberdeen
sportscotland
5.2 Sport and Physical Activity Development Theme Implementation Group
1 x Active Aberdeen Partnership Board Representative [Group Chair]
1 x Lead Manager [coordinate work]
1 x Further Education Representative
1x Club & Volunteer Representative
1 x sportscotland
1 x Governing Body Representative
1 x National Health Service Representative
1 x Marketing representative [coordinate consultation process]
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Draft Timeline for delivery
September ‘15


Briefing paper to Active Aberdeen Partnership to agree approach
Develop terms of reference for sub group and agree representative membership
October ‘15



Sub Group to meet to agree vision and scope
Project Plan to be developed
Develop consultation framework and questions (stage 1 consultation)
November ‘15

Stage 1 consultation to take place
December ‘15



Consolidate stage 1 consultation and develop strategic issues paper
Briefing paper to Active Aberdeen Partnership to agree strategic issues
Develop Stage 2 consultation process (online surveys, framework for workshops)
January ‘16


Launch stage 2 online consultation
Working group meetings to take place
February ‘16

Consolidate stage 2 consultation and prepare briefing note for Active Aberdeen
Partnership for approval with draft strategy
March ‘16



Active Aberdeen Partnership to meet and approve
Strategy to be sent to design team
Communication plan to be developed
April ‘16


Launch Strategy
Sub group to meet to develop action plan