COMMUNICATION VALUES
Poverty exploitation has been defined as "any type of media, be it written, photographed or
filmed, which exploits the poor’s condition in order to generate the necessary sympathy for
selling newspapers or increasing charitable donations or support for a given cause.”
The next slide includes examples of the kind of ‘Poverty Exploitation' imagery and language
that in the last few decades has been used in the UK.
 Do you recognise it?
 Have you seen it in communications?
 Do you recognise
these types of
images?
 Have you seen it in
around?
DISCUSSION:
What are some of the issues in using
this kind of imagery and language?
We’re trying to move to a new style. Example:
In poor countries, millions of
children still miss out on the
opportunity to go to school
and learn. We can make a
difference by training teachers
in the poorest parts of the
world, saving children from
ignorance and poverty.
With a helping hand, communities
in the poorest parts of the world
are taking control of their own
futures. Through education and
hard work, women and girls are
able to reach their full potential
and improve life for themselves
and their families.
We’re trying to move to a new style. Example:
Without an education, Alice
will be trapped in poverty just
like her mother and father.
Every day she is forced to walk
two hours to and from school.
Alice walks two hours to school
every day because she is
determined to get an education
and achieve a better future for
herself and her family.
ADD INTERNATIONAL’S
COMMUNICATION VALUES
Be a channel for direct communications.
Show the independence
of disabled people.
Be honest and accurate.
Explain causes and consequences of poverty.
Urgency & solution.
Celebrate positive success.
Be excellent
Stay excellent.
Tell rich
stories.
Richer, transparent stories.
Accessible.
DISCUSSION:
 Do these communications values
capture everything?
 What is missing?
 What do you think will be the challenges
in implementing them in practise?