Our Product
Double Chocolate
Pistachio
• Offer specialty cupcakes, mini cupcakes, cookies,
and cakes
• Baked fresh daily
• No frozen inventory
• High priced differentiated product
Product
Market
Profits
Team
Competition
Advantage
Ingredients
• Bake with real ingredients including real fruit
purees
• We use local producers
• Our favorite - butter - is produced here in
Saskatoon by Saputo Fruits Ltd.
Product
Market
Profits
Team
Competition
Advantage
Our Market
• To the energetic, fun loving, care free
women who love to indulge in sweet heaven
• Individualistic
• Above average income
• Special occasions such as weddings
Product
Market
Profits
Team
Competition
Advantage
Our Offering
• Creating delectable treats to satisfy the craving
of the human spirit
• A good pick-me-up
• Make yourself feel special
• Craving something sweet
Product
Market
Profits
Team
Competition
Advantage
Making Money
Revenue
COS
GM
Fixed
Income
Product
Year 1
Year 2
Year 3
Year 4
Year 5
527,325
589,390
647,398
699,710
752,503
358,016
391,400
418,686
468,156
498,587
169,309
197,990
228,713
231,554
253,916
190,229
195,276
198,177
205,159
209,938
(20,920)
2,715
30,536
26,395
43,978
Market
Profits
Team
Competition
Advantage
Making Money
• NPV - $87,581
– Equity Investment $100,000
– At 25% return on equity
– Debt Financing $88,400
– At 6% return on debt
• IRR – 36%
Product
Market
Profits
Team
Competition
Advantage
Key Success Factors
• Capital intensive therefore sales volume is
important
• Lower margin products results in need for
higher sales quantity
• Inventory management necessary to meet
demand and reduce waste
Product
Market
Profits
Team
Competition
Advantage
Our Team
Sisters and Co-founders
•
•
•
•
•
Learned art of baking on family farm
First Crave Bakery in 2004
Five locations in Calgary and one in Edmonton
Almost seven years of experience
Family recipes for chocolate and vanilla cake
Product
Market
Profits
Team
Competition
Advantage
Our Team
Board of Advisors
• Accountant
– In the profession for ten years with a CA designation
• Food Industry Specialist
– Past owner of a bakery with twenty years experience
• Lawyer
– Private manufacturing company experience
Product
Market
Profits
Team
Competition
Advantage
The Competition
12
10
8
6
4
2
0
Cupcake Conspiracy
Cupcake Corner
Crave
Product
Features
Product
Market
Quality
Variety
Profits
Service
Team
Competition
Advantage
Our Advantage
• Premium location downtown on Broadway
– Different and individualistic
• Store environment
– Trendy
– Fun and friendly service
Product
Market
Profits
Team
Competition
Advantage
Conclusion
•
•
•
•
•
•
Product
Market
Profits
Team
Competition
Advantage
Product
Market
Profits
Team
Competition
Advantage