Felipe Jácome, Vice President
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Maximizing Board member & volunteer
involvement – have you considered the AAA
strategy for effective fund raising?
The nonprofit Board’s role in philanthropy,
development and fund raising
The AAA Categories: Ambassadors, Advocates
& Askers
Benefits of the culture of philanthropy using the
AAA model
Summary and Conclusions
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Individuals, foundations and others give because
you meet needs, not because you have needs!
A donation to your organization is an investment
through your organization on behalf of the
community
Philanthropy is based on shared values and is
increasingly about issues and impact, not
institutions (it is not about you…)
Fund raising is not about money, it is about
relationships based on shared values
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Engages Board members in full-contact fund
raising: why this is important & what is required
Is a an innovative strategy for tapping &
enhancing volunteer energy, sincerity and
motivation
Engages your Board in fund & donor
development as well as communications
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Ambassadors
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Advocates
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Askers
◦ Make friends for the organization
◦ Build relationships with the community you serve
◦ Describe what the nonprofit does and make the case
personally through sharing their interest and passion
◦ Are assets for long-term Board member & volunteer
recruitment
◦ Are the face & voice of the nonprofit
◦ Make the “ask” for your nonprofit
◦ Are the organization’s “front line” fund raisers
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Is a role that everyone must play all the time
(Board members, Volunteers & Staff)
Are critical in the cultivation of prospective
donors & in maintaining proper stewardship of
existing donors and resources
Must be well oriented & coached about the
organization’s impact in the community
Must also be masters of the “elevator speech”
Provide leadership for donor renewal or
commitment
Ensure that all your Board members are
confident, well-informed Ambassadors!
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Whether at work or in the car pool – these
individuals share strategic and timely
information
They may also advocate for your nonprofit with
elected officials, other organizations, partner
agencies, institutional funders, or potential
board members
Are informed and integrated into your strategic
development plan and believe in the vision &
mission of the organization
Are well-coached about organizational needs,
advocacy techniques and responding
appropriately to inquiries
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Enjoy asking
Are well informed & well trained
Are thoughtfully “matched” with prospective
donors and others
Form task-oriented teams with other Board
members & staff leaders
Staff organizes “the ask” so the Asker’s focus
can be on the single purpose of getting (or
renewing) the gift
Are able to build on the previous work of
Ambassadors and Advocates
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Involves all Board members in donor and fund
development and the culture of philanthropy
Constantly renews -- observe term limits, support
active volunteer programs, emphasize personal
involvement in ways that develop confidence and
build commitment to the mission
Enhances transparency, accountability & outreach,
and encourages effective stewardship
Identifies individual partners who share your
volunteers’ values to join in supporting the mission
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Without involvement, there is no commitment. Mark
it down, circle it, underline it.
 Stephen Covey
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You must get involved to have an impact. No one is
impressed with the won-lost record of the referee.
 John H. Holcomb
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The AAA Strategy was authored by Kay Sprinkel Grace and recently presented as part of
the Bank of America Nonprofit Impact Series, on May 25, 2011. For more information:
www.kaygrace.org, or [email protected], Voice 415-831-2923. Her book is
titled: The AAA Way to Fundraising Success -- Maximizing Involvement, Maximizing Results,
which may be ordered at http://www.whitpress.org/titles/index.html#aaa
For More Information regarding this presentation:
Felipe Jácome
Vice President
1940 E. Silverlake Road, Suite 402
Tucson, Arizona, USA 85713
(520) 325-4870 voice
(520) 323-6392 fax
[email protected]
www.azcaregivertraining.org
Developing People to Provide Quality Health Care!