PRESS RELEASE
June 2010
Captain Organic designs elegant daylight lamp for the VELUX Group
The internationally acknowledged proponent of Green Design, Ross Lovegrove, and the
VELUX Group present a stylish and sophisticated new product that spreads natural light
through the roof to otherwise electrically lit rooms. The name of the award-winning daylight
diffuser is “VELUX sun tunnel by Lovegrove”. It offers what Lovegrove calls “a moment of
enlightenment in the home”.
This is one of the few times, the VELUX Group has entered into a partnership with an external designer. But as a company focusing on creating better living environments with daylight and fresh air through the roof, it was a straightforward decision to team up with Ross
Lovegrove. The VELUX Vision is to create sustainable living based on high energy efficiency,
use of the sun as a renewable energy source and improving the indoor climate.
Lovegrove, nicknamed Captain Organic, is renowned for his work with new materials and for
employing the very latest technology. He is also a proponent of Green Design, otherwise
termed environmentally conscious design. Previous products he developed for companies
such as Louis Poulsen, Vitra, Peugeot, Apple Computers and Tag Heuer are known for their
aesthetic appeal.
This is also the case with his newest product, sun tunnel by Lovegrove. In essence, it is a
daylight lamp that uses the sun as a bulb. It also enriches the interior design.
“My aim was to create a new reference for such a product in a gentle, artistic way that is
universal and globally relevant. Somewhere between art and design, increasing the distribution of light to amplify its effect and to maximise the perception of the natural world outside
entering the home,” says Ross Lovegrove.
The VELUX Group first introduced sun tunnels in 2005 and has since then attained the position as European market leader in this field as well. VELUX sun tunnels are especially suitable for spaces where installation of roof windows is inappropriate or impossible and where
electrical light would normally be the only other option. Sun tunnels funnel natural light indoors, to the benefit and well-being of the residents.
Inspired by the concept of harnessing natural light and bringing its purity and uplifting qualities into the home, Ross Lovegrove has developed a design that he believes creates “a
moment of enlightenment in the home” - a contemporary interface between the tunnel of
light and the interior design of living spaces.
“When I was contacted by VELUX, I felt an immediate affinity with its products and way of
thinking that I find human, technologically innovative and democratic,” says Ross
Lovegrove.
“I believe the design to be very pure and sincere in its accessibility by a broad spectrum of
society. The sun tunnel itself is a wonderful product with perpetual lifetime values and so
my design simply seeks to enhance these properties in an elegant and universal way.”
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PRESS RELEASE
The VELUX sun tunnel by Lovegrove diffuser is an add-on product to VELUX sun tunnels. As
such it gives a beautiful light reflectance to the room while allowing the user to adjust the
direction of the light.
“We believe we have a very strong fit with Ross Lovegrove, who has a high standing in the
field of sustainable design. In VELUX, we have a vision for creating sustainable living by
using the sun and daylight and Lovegrove passionately caught onto our vision and the challenge we gave him. The result is yet another innovative way for us to bring daylight into
people’s homes,” says Klaus Lorentzen, VELUX Group Vice President Product Development.
VELUX sun tunnel by Lovegrove is already an award-winning product. Just recently, the
product was awarded the special recognition of the “red dot design award – best of the best
2010”distinction for the highest design quality. With more than 4.250 entries this year from
about 60 countries, the international “red dot design award” is the largest and most renowned design competition in the world. Furthermore, sun tunnel by Lovegrove was presented at the biggest international building exhibition, Batimat, in Paris in November 2009,
where it won a design award The award aims at providing recognition to companies who
have launched products created in cooperation with designers.
About the VELUX Group
The VELUX Group creates better living environments with daylight and fresh air through the
roof. The VELUX product programme contains a wide range of roof windows and skylights,
along with solutions for flat roofs. The Group also supplies many types of decoration and
sun screening, roller shutters, installation products, products for remote control and thermal
solar panels for installation in roofs. The VELUX Group, which has manufacturing companies
in 11 countries and sales companies in just under 40 countries, represents one of the
strongest brands in the global building materials sector and its products are sold in most
parts of the world. The VELUX Group has about 10,000 employees and is owned by VKR
Holding A/S, a limited company wholly owned by foundations and family. For more details,
visit www.velux.com.
Contact:
For further information, please contact:
Lone Ellersgaard, Communications Manager
VELUX A/S
Ådalsvej 99
DK-2970 Hørsholm
Tel: +45 45 16 48 18
Mob: +45 40 40 71 56
Fax: +45 45 16 40 02
Email: [email protected]
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