Co-creating Living Labs An Introduction to the Living Labs Initiative and European Network of Living Labs Bring Science and Innovation Closer to the Citizen! Slide 1 www.corelabs.eu Co-creating Living Labs Where originated the Living Lab Initiative? Living Lab initiative originated within the AMI@Work Communities http://www.ami-communities.eu Slide 2 www.corelabs.eu Co-creating Living Labs At the beginning, the Living Labs initiative was a Special Interest Group Slide 3 www.corelabs.eu Co-creating Living Labs What was the Living Lab Context? Slide 4 www.corelabs.eu Co-creating Living Labs What is a Living Lab? A Living Lab is a system for building a future economy in which real-life user-centric innovation and research will be the normal co-creation technique for new products, services and societal structures A Living Lab instruments and stimulates ”pilot users” to take active part in, and leverage from, research and innovation in their normal real life/work contexts. Slide 5 www.corelabs.eu Co-creating Living Labs What are the elements of a Living Lab? Slide 6 www.corelabs.eu Co-creating Living Labs Slide 7 www.corelabs.eu Co-creating Living Labs Slide 8 www.corelabs.eu Co-creating Living Labs Slide 9 www.corelabs.eu Co-creating Living Labs What is the role of the CoreLabs Project? Co-ordinate instrumentation and establishment of a European Network of Living Labs, as to become a sustainable driver of advanced Research and Innovation Slide 10 www.corelabs.eu Co-creating Living Labs What are the Key Challenges? 1. Overcoming the failure of network efficiency; creation of mechanisms to generate network efficiency 2. Overcoming the failures of collaborative open innovation 3. Developing new forms, methods and processes (including management and coordination) of user-centric innovation 4. Establishing regionally connected networks of innovation 5. Establishing effective operational instruments 6. Engaging in European-wide awareness creation 7. Establishing policies that support and strengthen the potential of Living Labs Slide 11 www.corelabs.eu Co-creating Living Labs Setting-up the Living Lab Open Innovation Community Slide 12 www.corelabs.eu Co-creating Living Labs Setting-up the European Network of Living Labs (ENoLL) Slide 13 www.corelabs.eu Co-creating Living Labs Why to set-up a Living Lab Network? Network Values Action ”Levels” SIZE Critical Mass Economy of Scale ”Market” Coverage Improvement of individual LL services DIVERSITY Total Competence Increased Creativity Mass-customisation Joint Open Innovation Community Activities LL Network enabled Services Living Lab Living Lab Network Coordinated National & Regional Policy Making Living Lab Living Lab Slide 14 www.corelabs.eu Co-creating Living Labs How to Instrument a Living Lab? Methodology Living Lab services Technology and Infrastructure Living Lab Expertise Organisation USERS Communities Slide 15 www.corelabs.eu Co-creating Living Labs What are the ingredients of Open Innovation and Living Lab? Openness in the Ideas Enterprises, process People, Knowledge entrepeneurs users Industry, Leaders Local/Regional flavor FROM END PRODUCT CAN NOT BEEN SEEN THE COOKING PROCESS IN DETAILS: BUT IT REQUIRES RIGHT INGREDIENTS, ENERGY AND COOKING The cooking pot (Open innovation environments) IPR Networking LOCAL FLAVORING THE FIRE: Public – Private – People partnership Creative commons Precommercial Public Procurement Source: Bror Salmelin, INFSO H, presentation Slide 16 www.corelabs.eu Co-creating Living Labs What’s the difference between ENoLL and LL-Open? European Network of Living Labs ”association” ENoLL Living Lab Open Innovation Community LL-Open Closed Community of LL sites • ”1st wave” of 19 LLs •Selection from portfolio network • ”2nd wave” of 32 LLs •Criteria Based Selection Open Community of Individuals • ~ 700 persons registered • All will be invited to submit ”3rd wave” LL applications Slide 17 www.corelabs.eu Co-creating Living Labs What’s the Roadmap of the European Network of Living Labs? Exploitation of The potential of the network of living labs Phase 3 Integration of Living Labs network and European Innovation System Phase 2 Deployment, expansion, full exploitation of network effects Phase 1 Piloting, establishment of the Network of Living Labs 2007 2008 2009 Slide 18 2010 2011 www.corelabs.eu Co-creating Living Labs Who are the Living Labs of the First Wave? # 1 2 3 12 13 14 15 16 17 18 Name Arc Labs Waterford Botnia Living Lab Open Innovation Centre Brussels Wirelessinfo Czech LL Freeband experience lab Frascati Living Lab Györ Automotive LL Gödöllö Rural LL Hasselt&Leuven IBBT i-City LL Helsinki Living Lab i2Cat Catalonia Digital Lab Manchester EastServe Madeira Living Lab Mobile City Bregenz Mobile City Bremen Knowledge Workers LL Slovenia eLivingLab LL ICT Usage Lab 19 Turku Archipelago LL 4 5 6 7 8 9 10 11 Headquarter Location Waterford, Ireland Luleå, Sweden Brussels, Belgium 2 Litovel, Czech Republic Enschede, Netherlands Frascati, Italy Budapest, Hungary Budapest, Hungary Brussels, Belgium Helsinki, Finland Barcelona, Spain Manchester, UK Madeira, Portugal Vorarlberg, Austria Bremen, Germany Munich, Germany Maribor, Slovenia Sophia-Antipolis, France Pargas, Finland 19 1 12 10 5 15 3,9 14 11 4 16 7,8 17 18 6 13 Slide 19 www.corelabs.eu Co-creating Living Labs Who are the Living Labs of the First Wave? # 1 2 3 12 13 14 15 16 17 18 Name Arc Labs Waterford Botnia Living Lab Open Innovation Centre Brussels Wirelessinfo Czech LL Freeband experience lab Frascati Living Lab Györ Automotive LL Gödöllö Rural LL Hasselt&Leuven IBBT i-City LL Helsinki Living Lab i2Cat Catalonia Digital Lab Manchester EastServe Madeira Living Lab Mobile City Bregenz Mobile City Bremen Knowledge Workers LL Slovenia eLivingLab LL ICT Usage Lab 19 Turku Archipelago LL 4 5 6 7 8 9 10 11 Headquarter Location Waterford, Ireland Luleå, Sweden Brussels, Belgium 2 Litovel, Czech Republic Enschede, Netherlands Frascati, Italy Budapest, Hungary Budapest, Hungary Brussels, Belgium Helsinki, Finland Barcelona, Spain Manchester, UK Madeira, Portugal Vorarlberg, Austria Bremen, Germany Munich, Germany Maribor, Slovenia Sophia-Antipolis, France Pargas, Finland 19 1 12 10 5 15 3,9 14 11 4 16 7,8 17 18 6 13 Slide 20 www.corelabs.eu Co-creating Living Labs Are Telecom Operators involved in Living Labs? Source: Nokia presentation Slide 21 www.corelabs.eu Co-creating Living Labs What are Operators’ Motivations for Living Labs? Source: Nokia presentation Slide 22 www.corelabs.eu Co-creating Living Labs Why Regional Networks of Living Labs? Operating as a Regional Innovation/Competitiveness Cluster! Source: Nordic ENoLL Network presentation Slide 23 www.corelabs.eu Co-creating Living Labs Are Living Labs a Way to speed-up time-to-market? Setting-up communities of users as a viral dissemination instrument on the market Source: Nordic ENoLL Network presentation Slide 24 www.corelabs.eu Co-creating Living Labs What’s Living Labs Advantage for User Concerns? Turning users traditionally considered as a problem into valuable creative resources Source: Nordic ENoLL Network presentation Slide 25 www.corelabs.eu Co-creating Living Labs Who are the First and Second Waves of Living Labs? Slide 26 www.corelabs.eu Co-creating Living Labs Where are located the First and Second Waves of Living Labs? Slide 27 www.corelabs.eu Co-creating Living Labs WHERE ARE WE? Today ENoLL Entity and Sustainability • Joint LL action as supported network entity • Self-governed and self-sustainable network ENoLL Establishment and Value Creation • Assisted LL group with ”shared commons” • LL-exchange and network value creation LL/ENoLL Initial Instrumentation • Definition and Reference Model • Instrumentation (Methods, Tools, Org. etc) Slide 28 www.corelabs.eu Co-creating Living Labs Are Living Labs a topic of the EU 7th Framework Research Program? Slide 29 www.corelabs.eu ENoLL basis in i2010 policy Initial i2010 Communication and Staff Report: 2nd cluster: Innovation and investment in research “Strengthening Innovation and Investment in ICT research to promote growth and more and better jobs” : “Developing a European Network of Living Labs in the concept of eWork, providing services of large deployment to the industry, bringing technology test-beds into reallife user environments.” i2010 Second Annual Report: ”Launch of a European Network of Living Labs, 20.11.2006: The European Network of Living Labs creates a platform where firms, public authorities and citizens can work together on developing and testing new technologies, business models and services in real-life contexts. The ultimate aim is to set up a new European Innovation Infrastructure where users play an active role in innovation.” CoreLabs Workshop - Brussels 26 February 2007Footer ••• 30 Living Labs in European innovation vision Helsinki Manifesto – 20/11/2006 “The European Network of Living Labs establishes a European platform for collaborative and co-creative innovation, where the users are involved in and contribute to the innovation process. This approach should ensure that common methodologies and tools are developed across Europe that support, stimulate and accelerate the innovation process. The European Network of Living Labs also has a strong regional growth and development impact by facilitating and fostering regional innovation as interlinked with a European innovation system with a global reach.“ CoreLabs Workshop - Brussels 26 February 2007Footer ••• 31 Living Labs in EU projects Coordination Actions & Integrated Projects working together MEUR 40+ Project Portfolio Action Collaboration Laboranova @Rural eCoSpace CoSpaces WearIT@ Work CoreLabs - coordination for LL network launch & methodology CLOCK – coordination for LL technology, policy, industry, roadmap CoreLabs Workshop - Brussels 26 February 2007Footer ••• 32 Potential Living Labs EU funding sources 2007-2008 CIP Living Labs as a potential thematic network for policy limited funding (September 2007) FP7 research infrastructure Planned funding for Living Labs as research infrastructure call 3 (2008) Study Study on the potential of the Living Labs approach incl. its relation to experimental facilities for future internet related technologies limited funding (fall 2007) CoreLabs Workshop - Brussels 26 February 2007Footer ••• 33 disruptive technologies, systems, architectures pre-commercial or emerging technologies pre-commercial services, products & societal innovation long-term co-creative / user-driven Living Labs & FIRE strategy ONELAB ? PANLAB FIRE Call 2 40M CLOCK LLs ? CIP Research Infras. Study CORELABS CoreLabs Workshop - Brussels 26 February 2007Footer FP6 FP7 Future Internet & Co-creative ••• 34 Open Innovation
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