Setup
Setup
Nicole is trying to find the perfect way to celebrate her anniversary.
12:00 PM
CPC Concierge
app Branding
On the train ride home, she browses through the CPC Concierge app for ideas
that could make her upcoming evening-out a memorable one.
Between her and her husband’s busy jobs and kids, there aren’t too many
opportunities to focus on themselves.
Screen 1: Home – Curated packages
Screen 1: Home – Curated packages
She opens the app and is instantly served up curated packages.
12:00 PM
Dinner and
Anthony Chan
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consectetur adipiscing elit.
Etiam placerat condimentum
leo et auctor.
Barbados:
4 days and 3 nights
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consectetur adipiscing elit.
Etiam placerat condimentum
leo et auctor.
Dvort Karem
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consectetur adipiscing elit.
Etiam placerat condimentum
leo et auctor.
The selections are editorial based (e.g., for tonight, summer romance, new opening, off-thebeaten-path travel destinations, etc.).
One of the options may include a CPC event as part of the package (e.g., Dinner at the
modern followed by Anthony Chan at Moma talking about the Art of Investing).
Primary focus – gorgeous photos and headlines for each package
Secondary focus – ability to just search for something specific (hidden in a menu and not
shown).
Screen 2: Package – cover / overview 1
Screen 2: Package – cover / overview
After selecting one of the packages, she sees additional info that provides context for the overall
experience. The exploration of a package is almost a magazine-like experience with gorgeous
photography and focused on one piece of the evening at a time.
12:00 PM
Although the focus is on envisioning herself in this curated experience – a CTA is still included on the
page to allow her to book the entire package.
Dinner and
Anthony Chan
Primary focus – Large photo with a couple of key details about the package (location, time it starts,
short description, access to each part of the package)
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luctus commodo, elit tortor
Secondary focus – CTA (it’s there on the page – but the photo/experience is still hero)
interdum ipsum, non interdum
ante nibh rutrum neque.
Dinner at the Modern
XX:XX
Anthony Chan at Moma
on the Art of Investing
XX:XX
Customize
One Click Booking
1
1. Tapping the event banner opens a full screen view of the event (see screen 3)
Screen 2: Package – cover / overview 2
Screen 2: Package – cover / overview
After selecting one of the packages, she sees additional info that provides context for the overall
experience. The exploration of a package is almost a magazine-like experience with gorgeous
photography and focused on one piece of the evening at a time.
12:00 PM
Although the focus is on envisioning herself in this curated experience – a CTA is still included on the
page to allow her to book the entire package.
Primary focus – Large photo with a couple of key details about the package (location, time it starts,
short description, access to each part of the package)
Secondary focus – CTA (it’s there on the page – but the photo/experience is still hero)
Lorem Ipsum
XX:XX
Dvort Karem tu Vasda
XX:XX
Customize
One Click Booking
Screen 3: Package – restaurant detail 1
Screen 3: Package – restaurant detail
She explores the restaurant portion of the evening.
12:00 PM
Additional context is provided at this level that tie’s it back to the package’s theme. (e.g., if it’s a
romantic theme, maybe it suggests one of the signature desserts for two).
Dinner at the Modern
Maecenas sagittis, arcu
nec luctus commodo, elit
tortor interdum ipsum,
non interdum ante nibh
rutrum neque.
< Return to package
Customize
XX:XX
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nec luctus commodo, elit
tortor interdum ipsum,
non interdum ante nibh
rutrum neque.
More Options >
One Click Booking
Primary focus – How the restaurant fits into the broader story of the package
Screen 3: Package – restaurant detail 2
Screen 3: Package – restaurant detail
She explores the restaurant portion of the evening.
12:00 PM
Additional context is provided at this level that tie’s it back to the package’s theme. (e.g., if it’s a
romantic theme, maybe it suggests one of the signature desserts for two).
Dinner at the Modern
Maecenas sagittis, arcu
nec luctus commodo, elit
tortor interdum ipsum,
non interdum ante nibh
rutrum neque.
< Return to package
Customize
XX:XX
Maecenas sagittis, arcu
nec luctus commodo, elit
tortor interdum ipsum,
non interdum ante nibh
rutrum neque.
More Options >
One Click Booking
Primary focus – How the restaurant fits into the broader story of the package
Screen 4: Package - customizing
Screen 4: Package - customizing
Although Nicole loves the theme of the package, she wants to see what other options are available for
her based on her profile.
12:00 PM
With a swipe of her finger, she’s able to slot in a new option for the restaurant portion of the evening
that’s a better fit for what she has in mind.
Lorem Ipsum
XX:XX
Maecenas sagittis, arcu
nec luctus commodo, elit
tortor interdum ipsum,
non interdum ante nibh
rutrum neque.
Lorem Ipsum
XX:XX
Maecenas sagittis, arcu
nec luctus commodo, elit
tortor interdum ipsum,
non interdum ante nibh
rutrum neque.
Lorem Ipsum
XX:XX
Maecenas sagittis, arcu
nec luctus commodo, elit
tortor interdum ipsum,
non interdum ante nibh
rutrum neque.
< Return to Dinner at the Modern
Primary focus – easy customizing of the package
Screen 5 Alt
Alternative Screen
Adding services proposals - TBD
12:00 PM
Lorem Ipsum
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luctus commodo, elit tortor
interdum ipsum, non interdum
ante nibh rutrum neque.
Car Service
Pick Up
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consectetur
adipiscing elit.
Drop Off
6:00
6:00
7:00
7:00
8:00
8:00
9:00
9:00
10:00
10:00
Dvort Karem
XX:XX
Lorem Ipsum
XX:XX
Customize
One Click Booking
Screen 6: Sharing 1
Screen 6: Sharing
After Nicole books the package with one click (because she’s already added her credit card for a
previous purchase), she’s able to share an email version of the evening with her husband.
12:00 PM
Lorem Ipsum
XX:XX
Dvort Karem tu Vasda
XX:XX
Add to Calendar
Send email
Screen 6: Sharing 2
Screen 6: Sharing
After Nicole books the package with one click (because she’s already added her credit card for a
previous purchase), she’s able to share an email version of the evening with her husband.
12:00 PM
Lorem Ipsum
XX:XX
[email protected]
Add email
Dvort Karem tu Vasda
Add to Calendar
XX:XX
Send email
!'"!
-""*
./"-+6("&*,0/
12:00 PM
./"-+6("
>
Menu
Item
Two
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>
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interdumItem
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interdum
Menu
Three
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Customize
>
One Click Booking
After sharing the plans for the evening with her husband, Nicole plays around with the app for a couple
of more minutes by adding to her taste profile. By answering a couple of quick questions (e.g., hot or
not style; selecting where she falls on a ‘spicy’ spectrum; tapping her favorite neighborhoods on a map),
she helps refine her profile, learns about her own tastes (think netflix profile), and get better
recommendations next time.
!'"!
-""*
./"-+6("&*,0/
After sharing the plans for the evening with her husband, Nicole plays around with the app for a couple
of more minutes by adding to her taste profile. By answering a couple of quick questions (e.g., hot or
not style; selecting where she falls on a ‘spicy’ spectrum; tapping her favorite neighborhoods on a map),
she helps refine her profile, learns about her own tastes (think netflix profile), and get better
recommendations next time.
12:00 PM
./"-+6("
Dvort Karem
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