INTENSIVE TRAINING COURSE
FOR
HOSPITAL AND OUT OF HOSPITAL
CHINESE PHARMACISTS
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1
PRESENTATION OF LUISS BUSINESS SCHOOL – DIVISION OF LUISS GUIDO CARLI
LUISS Guido Carli is a private Italian university set up during the seventies. It is a dynamic
university committed to educating both culturally and professionally, promoting and organizing
research activities, and contributing with the transfer of innovation.
Recognized for academic excellence, the University consists of three Faculties (Economics, Law,
and Political Science), three Departments (Economics and Business, Legal Science, and History
and Political Science), and three Schools (Business School, School of Journalism, and School for
the Legal Profession) and encompasses a wide array of academic, extracurricular and support
resources. It has made important academic contributions in the fields of economics, law and
political science and a crucial role has been played by research centres. Its researchers are able to
provide high quality research outputs and carry out research in a wide range of application fields.
LUISS provides opportunities for undergraduate, graduate and doctoral education, as well as
professional training and lifelong learning.
LUISS complies with the ongoing European reform process, the so-called Bologna Process, aimed
at creating a European Higher Education Area. Within this framework, LUISS Guido Carli is
progressively aligning itself with the new university system established by the Italian Ministerial
Decrees No.509 (03/Nov/1999) and No. 270 (22/Oct/2004).
The main language of instruction at LUISS Guido Carli is Italian but an increasing number of
degree programs and courses are held in English, making it possible for foreign students to take part
of the LUISS Guido Carli education.
LUISS mainly stands out for:

an advanced educational model, oriented to train and instill students with the flexibility and the
competences necessary to be successful in the working context
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a dense network of international exchanges with about one hundred European and extraEuropean Universities cooperating for international research projects, seminars, panel
discussions
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the collaboration with over 200 public, private, and multinational corporations. LUISS is
committed to working towards a better and increased liaison with companies and the entire
professional world.
LUISS also provides a well developed system for the quality assurance of its programs.
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LUISS is committed to giving everyone the opportunity to have a custom-made education and
LUISS Business School plays a special role in this process.
LUISS Business School
Lifelong learning is central to LUISS Guido Carli's education, as personal enrichment and
professional development represent a never-ending cycle for individual growth.
The LUISS Business School is a division of LUISS Guido Carli University that has a worldwide
recognition as a knowledge hub for postgraduate studies. It offers a number of educational
programs for executive, professional and adult learners.
One of the main characteristics of the LUISS Business School is its long-lasting relationship with
the Italian and international business community that allows theory to inform practice and vice
versa. Through its affiliation with Confindustria, the Confederation of Italian Industry, and Italian
Institutions, it holds a privileged position in the working environment. LBS has contacts with
companies, associations, organizations, institutions, law firms, etc.
Therefore, LUISS Business School relies both on the experience of the University’s professors and
of the contribution of many leading practitioners working in the fields of management, law,
consulting, accounting, etc. in firms, public administrations and professional associations. In the last
years many efforts have been made to improve the Business School in order to keep its competitive
aspect in the ever-changing world.
LUISS Business School’s research activities are high in rigor and relevance with a special focus on
ethics and internationalization, which makes the LUISS programs the ultimate prototype of the
excellence in teaching methods.
LBS offers standard and customized (ad hoc) training courses.
Customized (ad hoc) training courses:
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planning and implementation of custom-made training programs;
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development of applied research activities and programs on the basis of the specific
customer needs (i.e. cycle of seminars, short master programs etc.)
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consulting and assistance on specific topics identified by the customer
Standard courses
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seminars aimed at developing and strengthening knowledge and competences, also
transferring techniques and tools for the job tasks
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Healthcare Area
The Healthcare Area of LUISS Business School for over twenty years has focused its attention on
the changing needs of the healthcare sector. The mission is to promote the development of a
managerial culture in the health sector based on the excellence of services, the centrality of the
person, efficiency and innovation.
Thanks to the expertise developed by researchers at the University LUISS Guido Carli and
collaborations with faculty and industry experts, the area offers management training courses for
professionals and managers working in organizations of health sector (health, pharmaceutical,
biomedical, wellness, environment and safety).
The area is also involved in various national and international research projects, which keep up to
date the knowledge of the sector, whose results are used within training initiatives. The research
areas in the health sector are the following ones:
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Healthcare: socio-medical, pharmaceutical, biomedical sector;
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Health policies, health expenditure, policies for the long-term care;
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Strategic planning, organization and management of companies in the health sector;
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Clinical Governance, clinical risk management, health technology assessment.
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Health communication, marketing in the pharmaceutical and biomedical sector;
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Administration and control
The area has developed the following Executive Education Open Programs:
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Executive Master in Healthcare & Pharmaceutical Administration (EMPHA)
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Management of Healthcare Organizations
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Integrative Healthcare Funds
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Master Program in Management of Biomedical Products (PROBIOMED)
Some of the Custom programs are:
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Corporate Master in Pharmaceutical Administration, ABBOTT Italia
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Young Cardiac Surgeons Managers, LEVI Biomedical
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Pharmacoeconomics and Policies of the Medicament: HIV Therapeutic Area, Abbott
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Management of Healthcare Organizations, San Giovanni Calibita Fatebenefratelli Hospital
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International Area
The area is responsible to carry out training programs to transfer skills for the international market,
as well as international research and assistance to other areas on international issues. In particular:
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Implementation and management of master courses with an international perspective or
otherwise taught in English ( MBA, International MBA, AMBA)
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Training and other forms to transfer skills for international students - funded (EU, Italian and
foreign international companies)- in coordination with other areas involved with the tender
office
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Agreements with other international business schools, in coordination with other units that
could be affected training abroad, in coordination with the international activities of the
University
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Implementation of permanent centers in the areas of competence
The area is structured into business areas. In particular: open programs (international masters, both
for graduates and senior profiles); corporate international programs (international orders); special
projects (funded research, special projects).
The Area has agreements with the foreign Universities and Business Schools :
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Hong Kong Baptist University, Hong Kong
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FUDAN Business School, Shanghai, China
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Nagoya University of Commerce and Business - Nagoya, Japan
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University of San Diego, San Diego, USA
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Purdue University, West Lafayette, Indiana, USA
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Kenan-Flagler Business School - University of North Carolina at Chapel Hill, USA
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IPADE Business School, Mexico City, Mexico
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Universidad de Belgrano, Buenos Aires, Argentina
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Copenhagen Business School, Copenhagen, Denmark
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ESSEC Business School, Paris, France
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EMLYON Business School, Lyon, France
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Zagreb School of Economics and Managemen, Zagreb, Croatia
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2 PAST EXPERIENCES
Among the more recent and significant training programs developed by LUISS Business School
there are the following projects, regarding the healthcare industry and/or the international market:
Executive Master in Healthcare & Pharmaceutical Administration (EMPHA)
The Executive Master (week-end program), aims at providing the skills, knowledge and tools
necessary for effective management of public and private organizations operating in the health
sector.
The innovative value of the initiative lies in the multidisciplinary of the training programs, in the
dimension of the analysis perspective (from the medicament to private and public health and
biotechnology) and in teaching methods that are able to maintain a high level of participation
throughout the whole process.
EMPHA is addressed to all those engaged in the conduct of their clinical or managerial business, in
institutions, in public and private health organizations, consulting firms and pharmaceutical as well
as biomedical companies, who want to improve their performance and that of the organization in
which they work.
The Master answers the needs of professional growth and development of:
- doctors who want to succeed and have access to clinical-oriented management positions or
who have already occupied leading positions;
- high level managers who need a management training in the health sector;
middle managers who need advanced training of health management to take more
responsability;
- other business figures who wish to invest in their own professional development, improving
their knowledge of health management.
EMPHA has been realized thanks to the support of professors and researchers of the Department of
Health Administration of Virginia Commonwealth University, which is a leading institution in
international managerial training on healthcare. Furthermore, other partnerships allow students to
acquire experiences of excellence and best practices.
Training model is characterized by Experiential Learning, Peer Learning, Leadership
Development, International Focus, Distance Learning.
The program includes Health sector area, Health policies area, Management Area of the Health
System, Clinical Governance Area, Laboratories of Management Skills, Leadership Lecture:
Meetings with Leaders, Learning Project.
Master Program in Management of Biomedical Products (PROBIOMED)
The aim of the Master is to train the professional figure of the "Product Specialist", an expert in
high technology products, widely used in the biomedical field.
The target market for these products are public and private healthcare organizations, that is
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hospitals, community hospitals, the hospitals classified by the Institutes for Research,
Hospitalization and Care Scientific Institutes and University Hospitals.
The Master develops competencies regarding products and markets on competitive strategies,
attitudes and purchasing procedures in the markets. In addition, it examines the economics
necessary for the analysis of prices and margins in competitive contexts. The product specialist is
characterized by the need of emphasized behavioral skills (communication, negotiation, decisionmaking, etc.) that can be acquired through institutional courses on fundamental processes of the
organizational behavior.
The Master is addressed to graduates (or four-year - old system) in economics, legal, political and
social, as well as in technical, biological, pharmaceutical and medical disciplines.
The program includes the following topics: Strategies and Organization of Biomedical Industries,,
National Health Service and Economics and Management of Healthcare Organizations, Hospital
Clinical Governance & Risk Management, Selling I Laboratory, Product Marketing, Selling II
Laboratory, Use of Biomedical Technologies laboratory, Organizational Behavior, Business
English laboratory, Thesis and Project Work
Pharmacoeconomics and policies of the medicament: HIV therapeutic area, Abbott
The course aims at transferring knowledge on the relationship between economics and the
pharmaceutical industry, on policies with particular attention to the price and the reimbursement.
Furthermore, it focuses on the analysis of the cost impact of the use of ARV medicaments, on the
principles of pharmacoeconomics, the techniques of the economic value of medicaments and the
tools for measuring the quality of life as well as their use in the pharmaceutical market towards the
decision makers (regions, hospitals, etc.), specialists and prescribers.
The programs includes the following topics: Economics and policies of the drug, Policies and
regulation of the pharmaceutical sector, Regional Policies, Pharmacoeconomic Enhancement,
Value and meaning of pharmacoeconomics, Main techniques of economic evaluation, Crucial
factors concerning the techniques of economic analysis, Costing, Calculation of results,
Discounting, Adaptation, Measuring the quality of life, Enhancement of 'utility', Analysis of
patients’ preferences, The data collection, The presentation and use of the results of an economic
analysis of the medicament within the infectious diseases area, Case studies and exercises in the
infectious diseases area.
Management of Healthcare Organizations
The course is structured into modules and supports the development of managerial skills in
hospitals, IRCCS, polyclinics and private nursing facilities by adopting an integrated logic that
comprises all the systems, tools and management methods applied successfully in healthcare
organizations. The course enables participants to acquire the skills needed to solve organizational,
accounting and human resource management problems. Furthermore, it gives them the ability to
evaluate economic outcomes and the quality of services of management decisions.
The main addressees of the Master are General, Health and administrative managers, District
Managers, Department Managers, heads of clinical units. In addition, the course is addressed to
those who, although operating in different sectors and services, intend to study into deep the
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critical issues related to health management.
The program includes the following modules: The organization of Health Services, The Balance
Sheet of Health Organizations, The Management Control of Health Organizations, Strategic
Human Resources Management in Health Organizations, Quality Management of Health Services,
Risk Management in Healthcare.
Young Cardiac Surgeons Managers, LEVI Biomedical
In partnership with SICCH, Italian Society for Cardiac Surgery, the custom program on
"Managerial training for Cardiac Surgeons" is addressed to working cardiac surgeons, not yet in
leading positions, enrolled to the SICCH. The Master program, held in LUISS Business School in
Rome, lasted 12 days and was structured into 6 modules of 2 days. It is addressed to 35 students.
The program included the following topics: Organizational assets and financing systems of
healthcare companies, Planning and control systems in healthcare organizations, Human resources
management in healthcare organizations, Leadership and group management, Communication in
healthcare organizations, Quality Management of health services
Management of healthcare organizations (San Giovanni Calibita Fatebenefratelli Hospital)
The course is aimed at transferring professionally updated tools to enable participants to acquire
the skills needed to solve organizational, accounting and human resources management problems,
and evaluate the outcomes of the decisions taken.
The course is divided into the following 6 modules: Comparison of national and regional
healthcare systems, Planning and Organization health, Human resources management in healthcare
organizations, Administration, Finance and Management Control of Purchasing, From the working
group to the integration for the performance improvement, Change Management and Leadership
“Amica Italia” Project, Training Program in managerial techniques for economic operators of
China.
The Project was aimed to provide a support to the needs of development of China, particularly
through a constant and effective cooperation between Italian and Chinese firms. The main
objectives have been:
1) to develop competences of local human resources, in managerial and intermediate positions in
order to support the processes of social and economic development of the country;
2) to offer a deep knowledge of Italy, overcoming stereotypes and prejudices and highlighting the
qualities and the real possibilities of constructive collaboration between the realities of our two
countries;
3) to train a substantial number of managers and potential managers, capable to interact with the
Italian system.
The planning of the training actions has been related to a preliminary analysis of the real training
needs of China.
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Training Course for Retail Store Manager Commercial Sector in China
The course aims to provide a tailored knowledge to develop the key skills needed to operate in the
Sales and Retail Management context with the highest expertise. With this perspective, the course
path is divided in 5 modules, related to the respective fundamental areas of the sales business
management. Each module includes 16 hours of teaching and 8 hours of case studies, business
simulations and professional experience presentations.
The modular structure is developed as an intensive course (15 days in 3 weeks) throughout a
conceptual path, starting with essential basic concepts and moving progressively to specific models
and schemes focused on sales management. The modules are the following:
 Accounting
 Human Resource and Staff Management
 Marketing Mix and Sales Operations
 Customer Relationship Management
 Reporting
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Master iMBA: International Master in Business Administration
Training Program in General management, providing competences and theoretical elements that
participants need to become key leaders in a global changing community.
ANCIEN (Assessing Needs for Care In European Nations)
Research project funded by the European Commission under the Seventh Framework Program,
Cooperation-Health Projects.
It involves 20 European partners. LUISS Business School has the role of Leader of Work Package
Quality in LTC.
January 2009-August 2012
MIUR (Ministry of Education, University and Research): Knowledge networks in communities
of practice: the impact of social capital on the diffusion of innovation among paediatricians Project funded by the Ministry of University and Research under the PRIN 2007.
Partners: Luiss Business School, Catholic University of Sacred Heath (Rome, Faculty of
Economics), University of Bologna (Faculty of Medicine)
LUISS Business School had the role of scientific coordinator of the project.
September 2008-September 2010
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Ministero della Salute (Italian Ministry of Health)
Partners: Ministry of Health (Former department of quality, former Directorate General of health
planning of the fundamental levels of assistance and ethics), LUISS Business School.
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Role of LUISS Business School: proposal of indicators, methods of survey and analysis of best
practices on the activities of intra-moenia by type of care. Definition of organizational standards,
staff and of a system to monitor the progress of the department models in health care organizations.
A comparative analysis of Regional Health Plans with a focus on the role of Health Information
Technologies - Consiglio Nazionale delle Ricerche (National Research Council)
Project funded by the CNR (National Research Council).
Partners: ITB-CNR, Luiss Business School
Role of LUISS Business School: scientific coordinator of the project.
June-November 2010
Organizational Models for the Italian Transplant Network - Istituto Superiore di Sanità
(National Health Institute)
Research project funded by Centro Nazionale Trapianti at Istituto Superiore di Sanità, Role of
LUISS Business School: Principal Investigator
January 2011-April 2012
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GMOSAIC G-mes Services for management of Operations, Situation Awareness and
Intelligence for Regional Crises
Project funded by the European Commission under the Seventh Framework Program, HealthCooperation Projects involving 37 European partners.
January 2009- January 2012
Public procurement in an international context: Managing calls for tenders for the provision of
goods and services
Training program for the sales managers of Gore, coming from different countries where the firm
works, that need to study in deep the level of knowledge in call for tenders and develop in the more
effective ways their contractual strategies.
The course provides an overview of public procurement in an international context and specifically
of the calls for tenders for the provision of goods and services.
Two branches of law are investigated in this field: European Union law and Comparative law.
In fact, the course covers two main topics:
1. European Union law of public procurement
2. Law of public procurement in 8 different countries (enforcement of EU law and internal
law): France, Germany, Greece, Belgium, Scandinavia, Great Britain, Turkey, Spain.
The proposed perspective will compare the experiences of the different countries. The course took
place in English Language.
Master in studies and political and economical international relations for Iraqi Diplomats –2009
and 2011 Edition
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Project developed for the Ministry of Foreign Affairs - General Direction for cooperation to
development, for 15 Iraqi diplomats, to improve their of knowledge on political, legal, economics
topics to perform their diplomatic activity.
The project has been developed around 5 main areas:
- International Law and Organization
- International Political Relationships and Global challenges
- International Economic Relationships
- Human Rights in the International Context and their defence
- European Union System
In addition to the class teaching activity, seminars of specialization, workshop on specific topics, a
basic course of Italian, visits to Italian Institutions and international Institutions located in Rome
have been organized.
LUISS Business School and Finmeccanica together for the FLIP Final Conference,
4 novembre 2010, 21 July 2011
The final conference of the FLIP (Finmeccanica Learning Induction Program) project for the
young new members of staff of Finmeccanica Group, took place at LUISS Guido Carli University.
The meeting has seen the participation of Top Managers of the firms of the Group and of many
young resources of 5 countries (UK, USA, Italy, France Sweden) that have took part in the FLIP
course.
The Management and the young resources of Finmeccanica have examined in depth, during a
debate some topics that the participants have identified as fundamental to go on with their
experience of development, such as:
1) The intergenerational dialogue
2) The values and the competences of the Y Generation of Finmeccanica
3) The future of Finmeccanica Group
4) The integration of Business and Firms
The meeting was aimed to represent an occasion of "direct dialogue" of the management with the
young people that were attending the event, but virtually, with all the staff of Finmeccanica.
2 AIMS
LUISS Business School aims to offer a unique professional development program for pharmacists,
designed to develop an innovative learning path.
The managerial training program combines the following aims:
 to support the professional growth of pharmacists through outstanding academic knowledge
and excellent practical experience;
 to develop a new community of professionals, giving to each participant a new opportunity
to meet, exchange experiences, and mix different knowledge;
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 to open up new horizons in the participants' views, favoring an inter-cultural sensibility and
a global mindset;
 to transfer best practices across countries and stimulate the debate and discussion about the
best operating solutions and the common operating issues in the pharmaceutical industry.
The general aim is to increase awareness, understanding and adoption, among professionals of the
best practices, introducing a comparative perspective among different countries. In fact the training
program intends to provide a comparative analysis of the different systems and policies, of the
legislative, organizational, and institutional frameworks of each country.
The specific objectives are:

Acquisition of advanced theoretical knowledge and skills: the program aims to provide a
solid analytical and conceptual foundation transferring a broad knowledge in Epidemiology,
Health care systems, the Pharmaceutical sector, the Biomedical technologies sector,
management of Hospital and Out of Hospital pharmacies. The aim is to develop and
strengthen participants’ professional management competences.

Acquisition of applied knowledge and skills: the program will provide the tools and methods
for critical analysis and problem-solving and therefore will develop the capability and
techniques needed to succeed in the participants’ working context. The practical application
of the concepts known in class and a focused training in the participant’s specific area of
work are promoted. With a practical, hands-on approach participants will have the
opportunity to apply and solidify the concepts covered in the theoretical session.
This proposal has been developed by LUISS Business School for the Chinese Pharmaceutical
Association and for the China Academy of Chinese Medical Sciences. These partners may change
the proposal with integrations according to their specific aims.
3 PARTICIPANT PROFILES
The training project is addressed to hospital and out of hospital pharmacists with a varied range of
training and professional experiences, identified by the Chinese Pharmaceutical Association and by
the China Academy of Chinese Medical Sciences. The program will welcome Chinese participants
as well as Italian and European students and fellows who are wishing to deepen topics of interest
for the management of Hospital and Out of Hospital pharmacies and also to understand the rationale
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of Traditional Chinese Medicine (TCM) and possible integration of western medicine, drug
therapies and TCM.
They must be very willing to catch growth opportunities and to invest in their cultural development.
They should be interested in improving their level of knowledge about the topic for their job tasks,
in order to develop their professional skills in the best way. We plan to form a class including a
minimum of 15 participants.
4 PROGRAM STRUCTURE AND CONTENTS
The program is a co-developed training program that will be proposed and executed in collaboration
with the Chinese Pharmaceutical Association and the China Academy of Chinese Medical Sciences,
in Beijing.
The course is a full time program lasting 2 weeks that will take place in dates fixed in agreement
with the Chinese Pharmaceutical Association and the China Academy of Chinese Medical Sciences.
The training activity will last 7 hours per day.
The course will take place at LUISS Business School, Rome, Italy and could be executed 4 times a
year. The course could be organized also in Beijing with the same formula.
For the duration of the project, there will be also an online support with the provision of materials
on the topics analysed.
As regards course contents, we provide a general description of the themes that LUISS Business
School suggests for the program. This proposal will be discussed with the Chinese Pharmaceutical
Association and the China Academy of Chinese Medical Sciences in order to set the final version of
the project.
 Comparative Epidemiology of major diseases and therapeutic treatments
- Epidemiology and health
- Epidemiology for managers
- Epidemiological measures, risk analyses, effective disease control and prevention methods
- Epidemiological evaluation of Health Services
- Epidemiology and strategic planning
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 Global Healthcare Area: health care systems, the pharmaceutical sector and the
biomedical technologies sector
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Main actors of the different sectors
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Comparative Analysis of healthcare systems worldwide: European Healthcare Systems,
versus US and Asia and China
- The health sector: actors and interactions
- The National Health Service and the comparison with other countries
- European, US, Asian, Chinese Healthcare Systems
- The relationship and differences between private and public health
- The health planning
- The essential levels of assistance
- Best practices
 Pharmaceutical industry
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Economics, health and drug industry
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The main features and dynamics of the pharmaceutical sector
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The regulation of the drug. The pricing and reimbursement
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Global trends in the pharmaceutical industry
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Innovation in the pharmaceutical industry
 Biomedical industry
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The scenario of the medical device industry
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The medical devices sector in advanced economies
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The trends of supply and demand in the biomedical field
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The market for the Biomedical Sector
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Prospects for technological innovation
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The strategic importance of research
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The Biomedical Sector in regulation

Management of Hospital and Out of Hospital pharmacies in Chinese and European
Contexts
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The Italian “ Pharmacies of Services “ Model
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- Role in Education for prevention of diseases
- Consulence on drugs use side, effects and efficacy monitoring
- Role of Traditional Chinese Medicine
- Possible integration of western medicine, drug therapies and TCM
- Drugs use in special contexts (pregnancy lactation pediatric patients, women and older
patients)
- Appropriate Use of Antibiotics, Cardiovascular drugs and Cancer drugs
 International Drugs Developement policies, Epidemiologic Trials, International
Clinical Trials
- The drug policies in health care. International comparisons
- Implications of Market Access
- Pharmacoeconomic evaluation techniques
- Epidemiologic Trials
- Types of Clinical Trials
- Phases of Clinical Trials
- Expanded access
 Biotechnologies validation and implementation
- Decision-making process of Biotechnology R&D projects in China
- Three main issues: public safety, ethics, funding
- Application, approval procedure, approval standards
- The issue of Intellectual Property Rights Protection
- Main modes and channels of biotechnology transfer
5 TEACHING METHODS
LUISS Business School runs an advanced educational model, strongly oriented towards the needs
of the global markets. The model cultivates excellence and adopts teaching models in line with
those of the most modern international universities.
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Lecturers are drawn, not only from the academic world but from a dense network of cultural
exchanges with international organizations. LUISS Business School's members of the faculty and
other professors come from the most prestigious international Universities, including top
management representatives. Lectures will be held by representatives of important institutions: ISS
(Istituto Superiore di Sanità - Italian National Institute of Health), Ministry of Health, AIFA
(Agenzia Italiana del Farmaco - Italian Medicines Agency), Pharmaceutical firms, healthcare
organizations, opinion leaders of the industry. Lecturers from leading Chinese Universities and
organisations will be also identified through the Chinese Pharmaceutical Association and the
China Academy of Chinese Medical Sciences. LUISS Guido Carli will provide a fee to the
Chinese scholars involved in this program.
The strong relationship between didactic and research in the LUISS Guido Carli educational model
ensures that participants benefit from topics that are relevant to the business world and that
respond to market needs.
LUISS methodology is characterized by the combination of a traditional approach, based on a high
level of theoretical knowledge, with an innovative approach, based on the actual participants' needs.
In particular, emphasis will be placed on the coherence between training offer and training actual
results, keeping always in mind the expected professional profiles.
Training execution will take place in a blended modality using various methods:
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Class Lectures:
The training in class will favour the knowledge transfer and an interactive approach
Each topic, during the classes, will be analysed following these steps:
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illustration of theoretical (methodological and conceptual) principles;
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focus on the participants’ specific area of interest, considering their working activities, in order
to allow the transfer in the daily work of the learned knowledge;
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analysis of the main critical situations and operating problems also through some complex
cases;
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systematization of the conclusions.
Experiential Learning:
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The classroom training is combined with learning based on direct experience, which consists of
site visits at leading institutions and healthcare organizations. LUISS can plan a visit to a
pharmaceutical firm and an in-hospital pharmacy.
The practical analysis of theoretical aspects through cases and examples and the sharing of
experiences between participants and experts of health policy and management will take place.
Peer Learning:
Teaching staff takes a pragmatic learning approach aimed at fostering peer-to-peer involvement,
interaction and exchange of experiences among participants through team working both in the
classroom and online. Participants will be involved in debates and exchanges of views on the most
interesting national and international topics and they will become part of LUISS health
management community, that is the community of teachers, researchers and health professionals
who work for the University LUISS Guido Carli. Perspectives for future researches will be
proposed. Teaching methods are designed to enhance not only participants’ professional
knowledge, but also their ability to plan effectively, solve problems, and make decisions
developing both a strategic and methodological approach.
Leadership Development:
The leadership regards the capacity of creating vision, of leading and developing people, as well as
managing and implementing changes. Initiatives for the development of leadership skills will be:
custom lessons, interviews and formal and informal meetings with leaders of the different sectors
recognized by the national and international healthcare context.
International Focus:
LUISS Business School has established partnerships with leading players in health training and
management both at national and international level, in order to spread best practices of health
management. The international orientation of the master is guaranteed by the offer of courses
dedicated to international comparison, the involvement of teachers and foreign leaders and the
activation of international partnerships.
Distance Learning:
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Part of the learning process takes place through the use of a learning management system that is
easy to use and enables the sharing of learning materials, the interaction between participants and
distance learning: Blackboard Learning System™ platform.
The University, as part of its E-educational model, adopts Blackboard Learning System™ platform,
a web based course-management system. Blackboard is a tool that allows faculty and learners to use
online materials and activities to complement face-to-face teaching. It is aimed at making more
effective and efficient knowledge sharing, allowing interaction between participants and teaching
staff with documents exchange and forums. LUISS will provide a tutor of the platform with the task
of monitoring the correct use of it, of assuring materials availability and of communicating with
learners.
Unique features are:
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world-class professors and lecturers drawn from the academic world and top management
institutions in both the public and private sectors;
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assistance from qualified tutors;
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a vast network of cultural exchanges with numerous international universities.
Tutorship
During the classes a tutor will provide continuative assistance and organizational support to the
professor and participants. He will be responsible for the attendance registration and for the
distribution of teaching materials. He will also monitor the activities related to Blackboard platform.
Training materials
Training materials will consist of:

Class materials
- Slides
- Lecture notes

Advanced materials
- Articles from specialized periodicals
- Text excerpts

Pre-class preparatory materials
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preparatory materials provided to participants in order to favour a better understanding of
course contents during the classes. Materials will include both ad hoc materials and existent
materials (articles, documents etc.)
The documents will be available also online during the course and for the subsequent 2 months after
its conclusion.
Each participant will receive also a folder containing:

the syllabus (structure, objectives, contents, information on teaching staff)

a pad of paper and a pen
6 FACILITIES
The courses will take place at LUISS Business School, in Rome, viale Pola, 12 and they can be also
organized in Beijing at the Chinese Pharmaceutical Association location.
The Business School is located near the city center of Rome, near the most beautiful parks of the
city (Villa Borghese, Villa Ada ecc.). Particularly suitable to host the events of the ruling class, it is
equipped with modern facilities that support the training.
Classrooms will be furnished with appropriate equipments, at least:
- Flipchart
- Overhead projector
- Projector
LUISS Business School will provide participants with support for the individuation of the hotel
accommodation and other logistical aspects related to the stay in Italy.
Inside the University there is a dining hall accessed by students, professors, and guests of the
University (visiting professors etc.).
Participants will benefit from some infrastructures of LUISS Business School:
 Access to computer rooms (300 pc)
 Utilization of wireless network
 Access to the dining hall
 Access to LUISS library, that is also online. The library, specialized in social sciences and
particularly in economics, law and political sciences, has around 100000 volumes, 26000 ejournals, 3300 e-books and 85 databases.
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 Access to LUISS online library with multiple databases
 LUISS bookstore
 Copy Center
Here there are some pictures of the room and of the main building.
7 CERTIFICATE OF ATTENDANCE
A certificate of attendance will be handed over to the participants at the end of the course
(minimum attendance required: 80% of the training activity).
8 SCIENTIFIC RESPONSIBLE
Each aspect of the training program must be validated by a scientific referent, whose task is to
guarantee coherence and rigor in methodologies and teachings with respect to the established
objectives. For this project the responsible is:
Franco Fontana, LUISS Business School Director, Full Professor of Economics and Management
of enterprise.
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9 ENROLMENT FEE
Full Program:
- in Rome: € 3.500 + Italian VAT
- in Beijing: € 3000 + Italian VAT
The cost does not include journey, board and lodging expenses. The fee is comprehensive of
lectures, lunches at LUISS dining hall, utilization of Blackboard Learning System™ platform
Platform, training materials, access to LUISS services (library, wi-fi, etc.).
The proposal is valid for a minimum number of 15 participants.
--------------------------------------------Rome, 8 June 2012
LUISS Guido Carli
Franco Fontana
LUISS Business School Director
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