E-learning course
“Management of tourist
bureaus and trips organizers ”
(within a framework of the project TEMPUS-
Projekts 158739-TEMPUS-DE-TEMPUS-JPHES)
DONETSK 2010
Annotation of the course
«
Management of tourist bureaus and
trips organizers »
Approaches to the management of tourist
bureaus and trips organizers are theoretically and
practically grounded. Realization conditions of
their activity are determined. The directions of
increase of efficiency of management of subjects
in the field of tourism are considered
Target of the course
improvement of the listener’s general professional
preparation using the e-learning methods of education,
theory and practice studying of application of different
approaches to the management of tourist bureaus and
trips organizers and acquisition of knowledge and skills
for their creation and functioning.
Subject of the course
general regularities of forming, functioning and
development of management system of tourist
business
Tasks of the course:
• to introduce listeners the management theoretical and legal basis of tourist
bureaus and trips organizers activity;
• to characterize the conception of tourist product generalization, its life cycle, in
particular to produce skills for development and calculation of tourist product cost;
• to give knowledge concerning features of establishment of administrative
relationships with the suppliers of tourist services for providing high-quality tourist
service;
• to acquaint listeners with basic approaches to marketing activity of tourist
bureaus and trips organizers, including requirements of tourist product presentation;
• to define principles of realization of personal policy in a field of tourism,
including requirements concerning automation of manager's workplace;
• to form abilities for a financial management of tourist enterprises;
• to examine the features of process of making administrative decisions by chiefs
of tourist enterprises;
• to discover essence of tourist services quality and to define approaches to a
creation of high-quality tourist product for achievement of enterprise
competitiveness.
Result of the course
«Management of tourist bureaus and trips organizers»:
Listeners should know
Listeners should be able to
essence,
maintenance,
determination of basic concepts
of management of tourist
bureaus and trips organizers;
enforceability of functioning of
the system of management of
tourist bureaus and trips
organizers,
process
of
organization
of
tourist
operators` work
with the
providers of tourist services,
approaches to the forming of
personnel
management,
theoretic bases of management
of marketing and financial
activity of tourist bureaus and
trips organizers.
manage the process of tourist product
creation and realization, organize tourist
operators` work
with suppliers of
tourist services, utilize
tools of
personnel management in particular
facilities of financial and non-financial
motivation; manage an assortment
policy, to develop the publicity
campaign of tourist enterprises; apply
scientific government quality of tourist
services bases in practical activity,
utilize knowledge and skills for
optimization of economic processes and
improvement of effective activity of
tourist bureaus and trips organizers;
Listeners
should
understand
and use
basical
knowledge on
a theory and
practice
of
management
of
tourist
bureaus and
trips
organizers
Estimated Learning
Hours:
72 hours:
•
theoretic
module – 36
hours;
•
practical
module – 36
hours.
Target Group:
•chiefs and workers of tourist
bureaus and trips organizers,
•students and graduates of
Higher Educational
Institutions that are interested
in tourism,
•employees of the State
Administration units that are
deal with the problems of
tourism development,
•workers of local informative
tourist centers,
•other interested people
Control of gained
knowledge and skills
•ongoing
monitoring
provides:
implementation of
test and situational
tasks; on-line
discussion.
•final check of
knowledge: control
task in the form of
tests.
Curriculum of the course
Specialization: «Management of organizations».
Target Group: chiefs and workers of tourist bureaus and trips organizers, students and
graduates of Higher Educational Institutions that are interested in tourism, employees of
the State Administration units that deal with the problems of tourism development,
workers of local informative tourist centers and other interested people.
Duration: 2 weeks.
Mode of study: e-learning.
№
Name of the
course
1
Management
of tourist
bureaus and
trips
organizers
Value of the
course
(hours)
72
Credits
national
1,3
ECTS
2,0
Authors
Chair
PhD in Economics,
Professor
M.M. Turianskaya
Docent N.I. Drokina,
Docent S.S. Kravtsov
Management
Authors of the course
«Management of tourist bureaus and trips organizers»
M.M. Turianskaya
Head of the Chair of Management,
Doctor in Economics, Professor
Member of the Academy of Economic Sciences of Ukraine
N.I. Drokina
Docent of the Chair of Management,
Aspirant of the Institute on industrial economics of National Academy of Science of
Ukraine
S.S. Kravtsov
Docent of the Chair of Management
Aspirant of the Donetsk State University of Management
Work program of the course
«Management of tourist bureaus and trips organizers»
Number of hours
Substantial modules of the course
Theoretic
part
Practical
part
1. Theoretical and legal bases of management of tourist bureaus and trips
organizers
2
2
2. Management of forming and realization of tourist product
6
6
3. Organization of tourist operators` relationships with suppliers of tourist
services
6
6
4. Management of marketing activity at tourist enterprises
4
4
5. Personnel management in a tourist sphere
6
6
6. Management of financial activity of tourist bureaus and trips organizers
4
4
7. Process of making administrative decisions by tourist bureaus chiefs
and trips organizers
4
4
8. Quality control of tourist services
4
4
Total:
36
36
E-learning course
“Management of hotel and restaurant
business”
(within a framework of the project TEMPUS-Projekts
158739-TEMPUS-DE-TEMPUS-JPHES)
DONETSK 2010
Annotation of the course
«Management of hotel and restaurant business»
A specific and conditions of hotel and restaurant business enterprises
operating is determined. Organizational, administrative and
technological activity bases of hotels and restaurants are described.
The ways of increase of efficiency of organization and management
of hotel and restaurant business enterprises are considered, which
will provide their competitiveness in the conditions of market
economy.
Target of the course
training of hotels and restaurants staff using e-learning methods of
education, acquaintance with the theory and practice of
management of hotel and restaurant business enterprises and
acquisition of abilities and skills of using of the basic tools and
methods of making administrative decisions.
Subject of the course
general regularities of forming, functioning and development of
the hotel and restaurant business management systems as an
inalienable part of tourist business
Tasks of the course :
•to introduce listeners the theoretical and legal bases of hotel and restaurant
business management and examine modern requirements and measures of
the operating and strategic management improvement of hotel and
restaurant business enterprises;
•to discover essence, value and requirement to the processes of quality
control organization of hotel and restaurant business enterprises, in
particular the specific of their marketable and material security formation;
•to expose the main approaches to organization of personnel management,
marketing and financial activity of hotel and restaurant business enterprises;
•to describe modern types of management information technologies those
are used in hotels and restaurants;
•to form modern administrative thought and system of the special
knowledge in hotel and restaurant business management;
•to develop skills of the creative approaches to the using of modern
methods and instruments of management of hotel and restaurant business
enterprises in the conditions of market economy.
Result of the course «Management of hotel and restaurant business»
listeners should :
know: essence, maintenance, determination of
be able to: use the modern tools
basic concepts of hotel and restaurant
business management; enforceability of
functioning of the system of hotel and
restaurant business management, organization
of operating, strategic types of management
of the enterprises of hotel and restaurant
business, features of personnel management
and management of delivery of services,
specific of organization of marketing and
financial
activity,
requirements
for
organization and functioning of security
system and using of modern information
systems of hotel and restaurant business
enterprises management
of knowledge and estimation of
situations
for
making
administrative decisions in the
direction of perfection of hotel
and
restaurant
business
enterprises activity; plan and
ground a demand for resources
and logistical support of
enterprises
and
their
departments,
analyze
the
financial state of enterprise and
demand behavior for hotel and
restaurant services
Estimated
Learning Hours:
72 hours:
theoretic module
– 36 hours;
practical module –
36 hours.
Target Group:
•chiefs and workers of hotel
and restaurant business,
•students and graduates of
Higher
Educational
Institutions that are interested
in studying
of hotel and
restaurant business,
• employees
of the State
Administration units that are
deal
with
the
tourism
development problems,
• workers of local informative
tourist centers,
•other interested people.
Control of gained
knowledge and skills
ongoing monitoring
provides:
implementation of
test tasks, situational
tasks; on-line
discussion.
final check of
knowledge: control
task in the form of
tests.
Curriculum of the course
Specialization: «Management of organizations».
Target Group: chiefs and workers of hotel and restaurant business, students and
graduates of Higher Educational Institutions that are interested in studying of hotel and
restaurant business, employees of the State Administration units that are connected with
the problems of the tourism development, workers of local informative tourist centers
and other interested people.
Duration: 2 weeks.
Mode of study: e-learning.
№
1
Name of the
course
Management
of hotel and
restaurant
business
Value of the
course
(hours)
72
Credits
national
1,3
ECTS
2,0
Authors
Chair
Candidate in Economics,
Docent
H.L. Zadneprovskaya
Candidate in Economics,
Docent
A.A. Gradinarova
Senior Teacher V.G. Kulesh
Management,
Economics,
Tourism
Organization
Authors of the course
«Management of hotel and restaurant business »
H.L. Zadneprovskaya
Pro-Rector for scientifically-methodical work,
PhD in Economics, Docent
of the Chair of Economics
A.A. Gradinarova
Deputy Head of the Chair of Management
PhD in Economics, Docent
of the Chair of Management
V.G. Kulesh
Aspirant of the Industrial Economics Institute of Ukrainian National Academy
of Science
Senior teacher of the Chair of Tourism organization
Work program of the course
«Management of hotel and restaurant business »
Substantial modules of the course
1. Theoretical and legal bases of hotel and restaurant business
management
2. Organization of operating management of hotel and restaurant
business enterprises
3. Organization of strategic management of hotel and restaurant business
enterprises
4. Personnel management of hotel and restaurant business enterprises
5. Management of services quality in the enterprises of hotel and
restaurant business
6. Marketing activity of hotel and restaurant business enterprises
7. Financial management of hotel and restaurant business enterprises
8. Material and financial providing of hotel and restaurant business
enterprises
9. Features of restaurant business organization
10. Security organization of hotel and restaurant business enterprises
11. Information technologies of management of hotels and restaurants
Total:
Number of hours
Theoretic part
Practical part
2
2
4
4
4
4
4
4
4
4
4
4
4
4
2
2
4
2
2
36
4
2
2
36