Portland State University
Identity Standards
Table of Contents
3
Introduction
4
Key Messages
5
Identity Basics
8
Minimum Clear Space
9
Size Requirements
10
Logo Usage
11
Logo File Names
12
Contrast Recommendations
13
Background Guidelines
14
Unacceptable Uses
15
Color Palette
17
Approved PSU Seals and Logos
20
Typographic Style
22
Image Style
23
Publications Guidelines
31
Advertising Guidelines
34
PowerPoint Guidelines
36
Website Guidelines
38
E-Newsletter Guidelines
40
Electronic Signature Guidelines
41
Stationery System
43
Letterhead Guidelines
46
Style Matters
47
Affirmative Action Statement
48
Glossary
Introduction
This guide is a reference tool for applying a consistent look, feel, voice, and tone for
all Portland State University communications.
Graphic identity standards enhance communication with our constituents. They
distinguish Portland State from other institutions by conveying a look that is professional, unique, and memorable. Consistent communication helps build and sustain
Portland State University’s reputation in the region and around the world.
Graphic standards include elements such as messaging, logo usage, color, photography, and typefaces. You will also find guidance for organizing the elements through
sample layouts, templates, and guidelines.
Although the standards need to be applied consistently, the system is designed
to provide enough flexibility to speak to a wide variety of audiences. This guide
provides variations that allow individual units across campus to tell their own stories
while collectively building a stronger identity for the University.
What’s new
> Updated school/college logo treatments (page 19)
> Additional palette colors (page 15)
> Updated trademark and licensing information (page 6)
> Single logomark usage (page 7)
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Key Messages
W h at s e t s P o r t l a n d S tat e U n i v e r s i t y A pa r t ?
Example
Portland State University is respected, engaged, and connected. It links intentional
academic engagement with the Portland urban area to provide exceptional
opportunities for learning, service, research, and achievement.
Boilerplate for press releases:
W h at a r e P o rt l a n d S tat e U n i v e r s i t y ’ s
u n i q ue at t r i b u t e s ?
Urban. Sustainable. Combines involvement and expertise in all things urban with
a passion for cultivating all things “green.”
Diverse. Attracts creative and motivated students and faculty who teach and learn
in a diverse community of all ages, nationalities, and ethnicities.
Opportunity for all. Provides opportunity to all who demonstrate a genuine
commitment to achieve.
Research. Partner. Conducts research and service critical to the economic
development and quality of life of the region and beyond.
International. Surrounded by beauty. Embodies and contributes to the vision and
character that make Portland a progressive, entrepreneurial city with growing
international connections.
H o w d o I i n c o r p o r at e t h e s e m e s s a g e s ?
The attributes above should serve as a basis for crafting external communications
rather than as exact language—note that these messages do not constitute a new
slogan or tagline, nor do they replace the motto “Let Knowledge Serve the City.”
Audience-appropriate communication can tell a consistent University story in
different ways to different people. These key messages will help to achieve that.
Portland State University serves as a
center of opportunity for over 28,000
undergraduate and graduate students.
Located in Portland, Oregon, one of
the nation’s most livable cities, the
University’s innovative approach to
education combines academic rigor in the
classroom with field-based experiences
through internships and classroom
projects with community partners. The
University’s 49-acre downtown campus
exhibits Portland State’s commitment
to sustainability with five LEED certified
buildings, while many of the 213
bachelor’s, master’s and doctoral degrees
incorporate sustainability into the
curriculum. PSU’s motto, “Let Knowledge
Serve the City,” inspires the teaching
and research of an accomplished faculty
whose work and students span the
globe.
PS U Qu i c k f a c t s
http://www.pdx.edu/profile/
Snapshot-of-Portland-State
Re f e r e n c e s
http://www.pdx.edu/weve-got-greatreferences
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Identity Basics
The following basic elements should be a part of any Portland State communication and
will help you convey a tone, look, and feel that distinguishes it as part of the Portland
State family. See the following pages for specific details.
Logo
Frutiger
Adobe Garamond
The horizontal version of the
Portland State University logo
should appear on all University
communications, generally in the
bottom right corner on the cover of
printed publications. Any unit that is supported by the University must use the University
logo or appropriate school/college logo treatment. The logo should appear alone in a clear
space, and should not be combined with other type or design elements. The logo size
varies depending on the size of the publication. It should appear at a width of 2.25” on
a typical rack brochure and 2.5” on a larger 8.5” x 11” publication. It should not appear
smaller than 1.75” in width.
Colors
The logomark should appear in PSU Green (PMS 7496 or process equivalent) and black on
4-color publications and in black only on two-color publications, even where PSU Green
is used as a second color. A reverse version of the logo is available for use on photos or
darker backgrounds.
PSU Sienna
Pantone 1675 U
C:3 M:70 Y:100 K:20
Fonts
Portland State University typographic style consists of two typefaces: Frutiger (sans Serif)
and Adobe Garamond Pro (Serif). These fonts are used in communications to ensure
continuity in the visual image of the University. Frutiger is generally used for titles,
headlines, subheads, and headers. Adobe Garamond is used for longer body copy and
select headlines. Email [email protected] for information on purchasing these fonts.
Verdana and regular Garamond my be substituted for Frutiger and Adobe Garamond in
online publications or instances when the primary fonts are not available.
Color Palette
Portland State University’s official green is PMS 7496. PSU Green should be used as the
dominant color on the first or main publication for a department or school. Other colors
in the palette can be used as accent colors on the primary piece or as primary colors on
related collateral.
Photography and illustration
Portland State photographs should feature dynamic cropping, natural lighting, and be
candid and spontaneous rather than posed or contrived. Illustration should be clean and
artistic. Generic clip art should be avoided.
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Fonts
PSU Green
Pantone 7496U
C:40 M:0 Y:100 K:38
PSU Accent Green
Pantone 583 U
C:23 M:2 Y:98 K:12
PSU Brown
Pantone 469 U
C:0 M:52 Y:100 K:62
PSU Red
Pantone 173U
C:0 M:72 Y:94 K:4
PSU Orange
Pantone 7408U
C:0 M:31 Y:95 K:0
PSU Yellow
Pantone 460U
C:4 M:5 Y:44 K:0
PSU Tan
Pantone 7502U
C:0 M:8 Y:35 K:10
PSU Gray
Pantone 7497 U
C:40 M:30 Y:60 K:28
PSU Purple
Pantone 261U
C:48 M:100 Y:0 K:40
Approvals
PSU Blue
Pantone 7468 U
C:95 M:10 Y:1 K:25
All advertising and any publications intended for external distribution to a broad audience
must be approved by the Office of University Communications. Email [email protected]
for questions or approvals.
PSU Light Blue
Pantone 629U
C:32 M:0 Y:10 K:0
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Trademark and Licensing
Portland State authorizes the use of the University’s name, logo, and athletic marks on
merchandise through a formal licensing and trademark program administered in partnership
with the Collegiate Licensing Company.
VENDORS
Vendors interested in producing merchandise with the University’s trademark must become a
licensed vendor through the Collegiate Licensing Company.
UNIVERSITY DEPARTMENTS AND STUDENT GROUPS
University departments and student groups who intend to sell trademarked merchandise are
required to order products from a licensed vendor or through either the PSU Bookstore or
the Smith Union Market.
Merchandise produced by departments and student groups for promotional purposes
also royalty need to order products through a licensed vendor, however University
Communications will grant approval for specialty vendors upon request.
For more information contact: Julie Smith, Director of Marketing, 503-725-4467, smithju@
pdx.edu
PROPER USE OF ® AND ™ FOR MERCHANDISE
Whether for sale or not, all merchandise produced with a University trademark must carry
the appropriate mark:
®
PSU logo
PSU logomark
Portland State University (verbiage)
™
PSU seal
Portland State (verbiage)
pdx.edu (verbiage)
Let Knowledge Serve the City (verbiage)
Oreogn is our classroom
All Athletic logos and marks (helmet,
rose mark)
Portland State Vikings (verbiage)
Go Viks (verbiage)
PSU Vikings (verbiage)
Viking Gear (verbiage)
Our Town, Your Team (verbiage)
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Identity Reproduction
Logo Structure
Primary Signature – Horizontal
The Portland State University logo is a
signature consisting of two components:
the logomark and the logotype. These two
components are always placed in a fixed
relationship and should never be altered,
modified, or redrawn.
The horizontal signature is the preferred
format for most applications. When space
limitations or size of reproduction preclude
the use of the primary configuration, the
alternate vertical configuration may also
be used. Any other configuration of the
signature is not authorized for use.
The logomark can be used alone in certain
limited circumstances (mainly for apparel
and promotional items). The logotype
can never appear without the logomark.
Any use of the single logomark must
be approved by the Office of University
Communications. Email [email protected]
for questions or approvals.
Logomark
Logotype
Alternate Signature – Vertical
Logomark
Logotype
Single Logomark – Limited use
Note: This usage
requires approval
from University
Communications
and may require
trademark
registration.
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Minimum Clear Space
m i n i m u m C l e a r S pa c e
P
To ensure its integrity and visibility,
the Portland State University logo
should be kept clear of competing text,
images, and other marks. It must be surrounded on all sides by adequate clear
space—a space equal in size to the cap
height of the logotype (the height of
the capital ”P” in Portland State).
This is a minimum clear space. Ideally
the logo should be surrounded by additional white space whenever possible.
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P
P
P
Size Requirements
recommended size
recommended print size
The suggested size for the Portland
State University logo is 2.25" on a
typical 4" x 9" rack brochure, and 2.5"
on larger (e.g., 8.5" x 11") publications.
For electronic applications, the suggested
size for the logo is 2.5" in PowerPoint,
and 3" on the Web.
2.5" width (on 8.5" x 11" publications)
Minimum Size
Minimum size refers to the smallest
dimensions allowed for the Portland
State University logo. It is stated at
minimum width. The minimum size
for the horizontal logo is 1.75" and
the minimum size for the vertical logo
is .625".
For electronic applications, the minimum
size for the horizontal logo is 2.5" (180
pixels) and the minimum size for the
vertical logo is .85" (60 pixels).
minimum print size
1.75" width
m i n i m u m s c r ee n s i z e
Certain circumstances may require that
the logo be reproduced smaller than
the specified minimum size. In this
case, the special-use logo may be used
at a minimum size of 1" and maximum
size of 1.75". The special-use logo has
a modified logomark, logotype, and
configuration that will reproduce better
at a smaller scale.
2.5" width
SP E CIAL - U S E LOGO
1"–1.75" width
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.625" width
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.85" width
Logo Usage
Choosing the correct logo
The preferred usage of the Portland State University logo is the two-color version on a white background. Use the horizontal
rather than the vertical logo when possible. Use the two-color version rather than the one-color version when possible. The
reverse logo treatment may be used on a dark background if sufficient contrast exists (see Contrast Recommendations, page 12).
Preferred Usage
a c c e p ta b l e U s a g e
reverse Usage
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Logo File Names and Types
Logo File names
Use this naming convention guide to select the appropriate logo for reproduction.
The following file types are available for download at www.pdx.edu/ucomm:
EPS—These files can be imported into or opened through page layout and
illustration software such as InDesign, QuarkXPress, Freehand, Illustrator, or
Photoshop. Since EPS files are vector art, they offer the highest possible resolution
and should be used for high-quality print applications and posters or large scale
graphics.
TIFF or JPEG—These images can be placed in applications such as Microsoft Word,
Publisher, and PowerPoint or used online. Since these are bit-map files, they can
lose resolution when used at larger sizes and may not be able to display with
transparent backgrounds in all applications.
horiz (horizontal)
vert (vertical)
ko (knock out)
ac (accent green)
EPS (Adobe Illustrator 8.0 EPS)
FH (Macromedia Freehand 10)
TIFF, JPEG
psulogo_horiz_4cp_ko_small.eps
PSU logo
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bw (black + white)
4cp (four-color process)
spot (Pantone spot)
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small (special-use size)
Contrast Recommendations
L o g o OV E R VAL U E S OF BLACK
For sufficient contrast, reference the diagrams below. For light backgrounds (0-20%), use the primary two-color logo. For a solid
black background (100%), use the two-color logo with reverse (knock out) text. If the two-color logo lacks contrast against the
background (30-90%), use a one-color logo to maximize legibility.
PREFERRED TREATMENT
The horizontal logo over
a white background is the
preferred treatment
White
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
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Background Guidelines
ACC E PTABL E CONTRAST
Background colors and images can easily
overpower or compete with the Portland
State University identity.
Acceptable Usage
Unacceptable Usage
White is the preferred background
color for the logo.
Never use the primary logo over a
color that renders it unreadable.
The logo may be used over light
solid backgrounds.
Never use over a background that
renders the logo unreadable.
The reverse (knock out) version of
logotype should be used when
placed over dark colors.
Never use over a background color that
renders the logo unreadable.
Always position the logo over an
image in a way that maintains its
legibility.
Never use the logo over an image in a
way that renders it unreadable.
The preferred treatment of the Portland
State University logo is the two-color
horizontal logo over an open, white
background.
If the logo must be placed on a dark
background, you may use a reverse
(knock out) version of the logo. Please
refer to the Contrast Recommendations
(page 12) to view acceptable ranges for
using a reverse version of the logo.
The logo may be placed over a
background image or pattern only if
there is sufficient contrast to distinguish
the logo from outside elements.
Special-use “Accent” Logo
The “accent” logo may be used only
over a solid field of PSU Green. The
accent green logo cannot be used
over any other background color.
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Unacceptable Uses
PROT E CTING TH E LOGO
Always use original Portland State University logo artwork. It should never be edited, recreated, or combined
with other graphic or typographic elements. Below are some examples of unacceptable usage:
Never alter the colors in the logo.
Never outline elements
of the logo.
Never change the size relationships
or positioning of the logo elements.
Never use the horizontal lock-up
to create a vertical lock-up.
Never flip or reposition
elements of the logo.
Never resize any portion of the
logomark or logotype.
Never use the PSU logotype alone.
Never alter the logomark
in any way.
Never add effects such as bevels,
textures, or drop shadows.
Never add effects such as a glow.
Never fill in the interior of the logo.
Never substitute type in the logo.
Portland State
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Color Palette
A p p r o v e d P o r t l a n d S tat e U n i v e r s i t y C o l o r s
It is important that Portland State University maintains consistency of visual communications across various media types and
materials. Using approved colors in all communications will strengthen Portland State’s identity, create impact, and help
differentiate information. PSU Green should be used as the dominant color on the first or main publication for a department or
school. Other colors in the palette can be used as accent colors on the primary piece or as primary colors on related collateral.
P r i m a ry C o l o r
PSU Green
Pantone 7496 U
C:40 M:0 Y:100 K:38
R:106 G:127 B:16
Hex: #6A7F10
Se c o n d a r y C o l o r s
PSU Accent Green
PSU Brown
PSU Sienna
PSU Red
Pantone 583 U
C:23 M:2 Y:98 K:12
R:168 G:180 B:0
Hex: #A8B400
Pantone 469 U
C:0 M:52 Y:100 K:62
R:96 G:53 B:29
Hex: #60351D
Pantone 1675 U
C:3 M:70 Y:100 K:20
R:163 G:63 B:31
Hex: #A33F1F
Pantone 173 U
C:0 M:72 Y:94 K:4
R:210 G:73 B:42
Hex: #D2492A
PSU Orange
PSU Yellow
PSU Tan
PSU Gray
Pantone 7408 U
C:0 M:31 Y:95 K:0
R:220 G:155 B:50
Hex: #DC9B32
Pantone 460 U
C:4 M:5 Y:44 K:0
R:230 G:220 B:143
Hex: #E6DC8F
Pantone 7502 U
C:0 M:8 Y:35 K:10
R:232 G:211 B:162
Hex: #E8D3A2
Pantone 7497 U
C:40 M:30 Y:60 K:28
R:71 G:67 B:52
Hex: #474334
PSU Purple
PSU Blue
PSU Light Blue
Pantone 261 U
C:48 M:100 Y:0 K:40
R:101 G:3 B:96
Hex: #650360
Pantone 7468 U
C:95 M:10 Y:1 K:25
R:0 G:117 B:154
Hex: #00759A
Pantone 629 U
C:32 M:0 Y:10 K:0
R:161 G:216 B:224
Hex: #DFF2F5
The colors shown on this page have
not been evaluated by Pantone, Inc. for
accuracy and may not match the PANTONE
Color Standards. PANTONE® is a registered
trademark of Pantone, Inc.
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color families
A range of colors have been provided in the secondary palette for use on both internal and external visual applications. Used
singly or in combination, the secondary colors may be applied to graphic elements on brochures, promotional materials, or
PowerPoint charts and graphs. Below are some recommended color combinations from within the palette. Never use PSU
Green and PSU Yellow as a two-color combination. Never use PSU Orange and PSU Gray as a two-color combination.
two color suggestions
PSU Green
PSU Green
PSU Green
PSU Accent Green
PSU Accent Green
PSU Light Blue
PSU Brown
PSU Gray
PSU Green
PSU Green
PSU Accent Green
PSU Green
PSU Accent Green
PSU Light Blue
PSU Purple
PSU Sienna
PSU Sienna
PSU Brown
PSU Light Blue
PSU Tan
PSU Green
PSU Green
PSU Green
PSU Accent Green
PSU Accent Green
PSU Accent Green
PSU Accent Green
PSU Gray
PSU Gray
PSU Brown
PSU Light Blue
PSU Light Blue
PSU Orange
PSU Light Blue
PSU Blue
PSU Red
PSU Green
PSU Green
PSU Green
PSU Accent Green
PSU Accent Green
PSU Accent Green
PSU Light Blue
PSU Gray
PSU Gray
PSU Purple
PSU Accent Green
PSU Light Blue
PSU Orange
PSU Light Blue
PSU Gray
PSU Sienna
PSU Sienna
PSU Blue
Black
PSU Yellow
t h r ee c o l o r s u g g e s t i o n s
four color suggestions
five color suggestions
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Approved PSU Seals and Logos
U n i v e r s i t y Se a l
The University seal is limited to use
on official University documents
such as diplomas and certificates
and for Commencement and some
communications from the President’s
Office. When the seal is reproduced, it
must not be reversed, combined
with another logo, or surrounded by
type, photography, illustration, or
other devices.
At h l e t i c s
The PSU Viking head and X-line Viking
logos should only be used as specified
by the Collegiate Licensing Company
guidelines as approved by the Athletics
Department. The green Viking head
should be used on white or black
backgrounds and the black Viking head
should be used on green backgrounds.
The Viking head is meant to always be
right-facing.
For all other questions regarding usage
of any Athletics Department logos
and wordmarks, please contact the
Athletics Department.
Note: The old Portland State University
wordmark is discontinued. Please do
not continue to use materials with the
old mark.
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Viking head
X-line Viking
sub-branded logos
The use of too many logos diminishes
the collective strength of the
University’s identity. Any unit that is
supported by the University must use
the University logo or appropriate
school/college logo treatment. Portland
State University Athletics, the PSU
Alumni Association, and the PSU
Foundation are the only units approved
to carry a unique visual identity.
For access to sub-branded logos,
contact University Communications at
[email protected].
2.3" wide
2.25" wide
2.25" wide
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s c h o o l / C o l l e g e L o g o t r e at m e n t s
Schools and colleges may use
these approved logo treatments in
communications where the school
or college identity is essential. When
deciding whether or not to use these
treatments, please consider whether
or not a cleaner or stronger impression
could be achieved using the regular
Portland State logo instead.
These logo treatments cannot be used
on websites or stationery.
Individual departments or offices
should not use or create their own
logo treatments. Departments that
fall under the units below may use
either the Portland State University
logo or the appropriate school/college
logo treatment if needed. Offices and
departments that are not part of one
of these larger units should use the
Preferred size
Portland State University logo only,
unless they have received an exception
from University Communications
These logos should be used no smaller
than 1.825” wide.
These treatments are available by
contacting the Office of University
Communications and should not be
altered, modified, or redrawn in any
way.
Unacceptable usage
Department of
Anthropology
2.25" wide
Approved variations
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Typographic Style
official fonts
Portland State University typographic style consists of two typefaces: Frutiger (sans
serif) and Adobe Garamond (serif). These fonts are used in all printed works to
ensure continuity in the visual image of the University. Use ol these fonts requires
purchase of a site license for each computer. Contact [email protected] for more
information. Substitute fonts (see page 21) are available on all computers.
p r i m a ry s a n s s e r i f t y p e fa c e
Frutiger is the primary sans serif typeface for
Portland State. Use Frutiger for titles, headlines,
and subtitles. Frutiger is always left aligned. Do
not justify or center Frutiger. The Frutiger font
family comes in several different weights. The
light version is recommended for most uses
including headlines, display type, etc. The roman
and bold versions should be used only where
additional emphasis is needed.
p r i m a ry s e r i f t y p e fa c e
Adobe Garamond is the primary serif typeface
for Portland State University. Adobe Garamond
complements the Frutiger typeface and
reproduces well at both large and small sizes.
Use Adobe Garamond as body text in letters,
brochures, catalogs, and newsletters.
The OpenType font, Adobe Garamond Pro,
may also be used.
20
Portland Sta
Frutiger Light
Frutiger Roman
Frutiger Bold
Portland Sta
Adobe Garamond Regular
Adobe Garamond Semibold
Adobe Garamond Bold
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Su b s t i t u t e f o n t s
The recommended typefaces for any electronic or other non-published communications are Verdana (in place of Frutiger) and
Garamond (in place of Adobe Garamond). These fonts are available and preloaded on all Mac and PC computers and will display
consistently on all platforms.
VerdanaVerdana is the substitute font for Frutiger.
Note: Verdana should be used 1 point smaller than its Frutiger equivalent at body copy text size.
Verdana Regular
Verdana Bold
Garamond
Garamond is the substitute font for Adobe Garamond. Use Garamond unless Georgia is specified in the template.
Note: Garamond should be used 1 point smaller than its Adobe Garamond equivalent at body copy text size.
Garamond Regular
Garamond Bold
Georgia
G
eorgia is an acceptable substitute for Adobe Garamond. Use standard Garamond unless Georgia is specified
in the template.
Georgia Regular
Georgia Bold
Additional fonts
Additional fonts may be acceptable when used as large display type or headline type, especially for special event collateral.
Generally a long-term communication piece representing Portland State should use the official fonts, while a special event piece or
piece targeting a very specific audience might utilize an additional display font.
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Image Style
photography
Image style plays a critical role in
developing a vivid and meaningful
identity for Portland State University.
Dynamic cropping, natural lighting,
candid, spontaneous (rather than
posed or contrived), purposeful subject
matter—these are the attributes of
successful photographic imagery.
Strive to use imagery that supports the
Portland State personality.
Textural
Editorial
Black-and-white photography is recommended for two-color brochures.
Generally keep the photographs trueto-color and avoid duotones or other.
stylized treatments.
Resolution guidelines:
300 dpi for print
250 dpi for newsprint
72 dpi for Web/e-mail
Lifestyle
i l l u s t r at i o n
at Portland State
cited to be leading an
earch university in one
e United States.
president of PSU as
th the University—
ursuing partnerships,
d promoting engages, businesses, and
ns. I have outlined five
that will shape our
ward to sharing my
ut the future of
Clean line-art illustrations can also
be used to enhance the creativity of
projects. Avoid the use of generic clip
art.
Restoring stream banks with
plants and people.
Illustration
Office of the President
Post Office Box 751
Portland, Oregon 97207-0751
503-725-4419 tel
503-725-4499 fax
[email protected]
>>>
www.pdx.edu
Printed on recycled paper.
22
Installing plants along stream banks helps keep storm water
runoff from polluting our waterways. That’s just what 27,000
Community Watershed Stewardship Program volunteers have
done to restore 50 acres of our region’s watersheds. For professor
Barry Messer, who leads this partnership with the city of
Portland, the project cultivates both healthy environments
and civic responsibility for students and community alike.
pdx.edu/insidepsu
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
Publication Guidelines
The following pages contain templates
and guidelines to help you quickly
put together a publication that
reflects the look and feel of Portland
State. Whether you are creating your
own publication or using an outside
designer, keep the following design tips
in mind:
Green is more than our school
color it’s our school spirit
Portland State’s brand personality is
innovative, active, urban, engaged,
and sustainable. Pieces should convey
a look of confidence and quality
reflective of our status as a university,
but balanced with a creativity that
makes it clear that Portland State is
“not your grandfather’s university.”
Portland State University
PO Box 751
Portland Oregon 97207
503.725.3511
www.pdx.edu/admissions
lIVe
leaRn
lead
Open ImmedIately
COnGRatUlatIOnS
yOU’Re
Important admIssIon
InformatIon EnclosEd
a VIKInG!
native
KNOWLEDGE
Challenging students to think critically
about history and cultural identity.
As a Native American, Cornel Pewewardy tells his
students, “Columbus didn’t discover us.” For the director
of PSU’s Native American Studies program, it’s a way of
teaching students to think critically about U.S. history,
tribal sovereignty, identity politics, and negative ethnic
stereotypes. Pewewardy’s efforts were recognized by the
National Indian Education Association, which named
him its 2009 Teacher of the Year.
pdx.edu/insidepsu
Maseeh College of Engineering
and Computer Science
It’s a great time to be at Portland State
University, and I am excited to be leading an
outstanding urban research university in one
of the best cities in the United States.
Keep things off-center
I see my tenure as the president of PSU as
part of a continuum with the University—
providing leadership, pursuing partnerships,
preparing students, and promoting engagement with governments, businesses, and
community organizations. I have outlined five
themes as my priorities that will shape our
work at PSU. I look forward to sharing my
thoughts with you about the future of
Portland State.
Portland State’s logo is not designed
to be centered and therefore in most
cases headlines, subheads, and copy
of the President
blocks should not beOffice
centered,
and
Post
Office Box 751
Portland, Oregon 97207-0751
tel
body type should not503-725-4419
be
justified.
503-725-4499 fax
Best,
[email protected]
www.pdx.edu
White space is your friend
>>>
Wim Wiewel
Printed on recycled paper.
Keep it green
2010
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
2009
23
Strategy for internationalization
www.pdx.edu
Compatible with the University’s value
of sustainability, PSU print pieces
should be printed on uncoated, white
stock with the highest percentage
of post-consumer fiber possible and
should be FSC certified and/or process
chlorine free when available.
portland state university bulletin
portland state university Bulletin
post office Box 751
portland, oregon 97207-0751
Generous white space is preferred,
particularly around the logotype, but
throughout the publication as well.
Ignore the urge to fill up the entire
page.
bulletin
2009 2010
Brochures
For identity purposes and increased
recognition, all departments should
use PSU Green (Pantone 7496) for
their primary or first-issued brochures.
Subsequent brochures may use
an approved secondary color if
differentiation is required. Brochures
can be printed in black and white,
two-color, or four-color. However,
colors of the Portland State University
logo may never be altered. When
printing two-color or one-color, the
black-and-white logo should be used.
Side bar
PSU Green
or other approved color
Examples shown here are from the
professional InDesign templates,
available by contacting University
Communications at [email protected].
Simplified Microsoft Word templates are
available for download at www.pdx.
edu/ucomm.
Headline
Frutiger Light, 20 pt
left align
Subhead
Frutiger Light, 12.5 pt
left align
Photographic image
White space
Logo
24
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
Students First
Mentoring Program
Helping first-generation
college students succeed
Brochure, 4"x 9"
Side bar
.155" width on right page edge
Fill: 60% tint of spot color, 50% transparency
Stroke: .5 pt, dashed line (3 pt dash, 2 pt gap), white
Stroke should be placed over fill
.75" clear zone
.125" paragraph space
between headline and subhead
(preset in paragraph style)
Division of Public
Administration
Master of Public Administration
To determine height of
header block, add .75"
Master of Public Administration:
Health Administration
above titling and .3125"
Master of Public Health:
Health Management and Policy
height of header is 1.9".
below titling. Minimum
.3125" clear zone
3.25" white space
for horizontal image
or
2.25" logo in bottom right corner,
2.25" white space
placed .375" from page edge on 4" x 9"
for vertical image
Optional department header treatment
.25" clear zone
Mark O. Hatfield School of Government
.75" clear zone
Students First
Mentoring Program
.3125" clear zone
25
Helping first-generation
college students succeed
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
inside Brochure, 4"x 9"
.75" top margin
When headline is black,
make subsequent
subheads green
B.A./B.S. in health studies
at Portland State University
The undergraduate program in health studies at
Portland State University contains more common core
courses with four separate concentrations: community
health education, health sciences, physical activity/
exercise, and school health.
The undergraduate program in health studies at
Portland State University contains more common core
courses with four separate concentrations: community
health education, health sciences, physical activity/exercise, and school health.
ß The common degree requirements
ß O
ne of the four concentration areas, from which a
plan of study is developed with an academic adviser
Common Degree Requirements
Use rules sparingly,
when separation is desired
In addition to meeting the general University degree
requirements, students earning a B.A./B.S. degree in
health studies must successfully complete:
Community Health
The community health education concentration
prepares students for entry-level careers in health
education.
Stat 244 Intro to Probability and Statistics 4
PHE 250 Our Community, Our Health
4
PHE 295 Health Promotion and Disease Prevention
4
PHE 350 Health and Health Systems
4
Health Sciences
PHE 443U Environmental Health
4
The health sciences concentration is intended for
students seeking admission into professional programs
in medicine, dentistry, physical therapy, or occupational
therapy. It provides students the opportunity to learn
health education content and methods while completing specified science prerequisites.
Physical Activity/Exercise
The physical activity/exercise concentration is designed
for students with interest in physiological and programmatic aspects of exercise, nutrition, fitness, and
physical activity.
Credits
PHE 450 Epidemiology
4
PHE 404 Internship
8
Total
32
Concentrations
Community Health Education
44
Health Sciences
16
Physical Activity/Exercise
56
School Health
48
The school health concentration is intended for students
interested in teaching health education within a public
or private school setting. Upon completion of their
bachelor’s degree, they are eligible to apply to the fifth
year Graduate Teacher Education Program (GTEP)
in the Graduate School of Education at PSU. After
completion of GTEP, they will be certified to teach in
the state of Oregon.
Community Health
The community health education concentration
prepares students for entry-level careers in health education. The health sciences concentration is intended for
students seeking admission into professional programs
in medicine, dentistry, physical therapy, or occupational
therapy. It provides students the opportunity to learn
health education content and methods while completing specified science prerequisites.
The physical activity/exercise concentration is designed
for students with interest in physiological and programmatic aspects of exercise, nutrition, fitness, and
physical activity.
The undergraduate program in health studies at
Portland State University contains more common core
courses with four separate concentrations: community
health education, health sciences, physical activity/exercise, and school health.
SUBTITLE. Com zzriurem dolor iure do coreetum et lor at, volenis nullut lor sequisim iliquis
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.5" bottom, left, and
right margins
B . A . / B . S . I N H E A LT H S T U D I E S
When headline is green,
make subsequent
subheads black
The undergraduate program in health studies at Portland State
University contains more common core courses with four separate
concentrations: community health education, health sciences,
physical activity/exercise, and school health.
The community health education concentration prepares students for entry-level careers in health education.
In addition to meeting the general University degree
requirements, students earning a B.A./B.S. degree in
health studies must successfully complete:
Health Sciences
ß The common degree requirements
The health sciences concentration is intended for students seeking admission into professional programs in
medicine, dentistry, physical therapy, or occupational
therapy. It provides students the opportunity to learn
health education content and methods while completing specified science prerequisites.
ß One of the four concentration areas, from which a
plan of study is developed with an academic adviser
Community Health
Use green subheads
for additional emphasis
Common Degree Requirements
Stat 244 Intro to Probability and Statistics The physical activity/exercise concentration is
designed for students with interest in physiological and
programmatic aspects of exercise, nutrition, fitness, and
physical activity.
PHE 250 Our Community, Our Health
4
PHE 295 Health Promotion and Disease Prevention
4
PHE 350 Health and Health Systems
4
PHE 443U Environmental Health
4
The school health concentration is intended for
students interested in teaching health education within
a public or private school setting. Upon completion
of their bachelor’s degree, they are eligible to apply to
the fifth year Graduate Teacher Education Program
(GTEP) in the Graduate School of Education at PSU.
PHE 404 Internship
PHE 450 Epidemiology
Total
4
4
8
32
Concentrations
Community Health Education
Health Sciences
44
16
“The undergraduate program in health studies at
Portland State University contains more common
core courses with four separate concentrations”
Health
The community health education concentration
prepares students for entry-level careers in health
education. The health sciences concentration is intended for students seeking admission into professional
programs in medicine, dentistry, physical therapy, or
occupational therapy.
Physical Activity/Exercise
56
Health Sciences
School Health
48
Community Health Education
44
The health sciences concentration is intended for students seeking admission into professional programs in
medicine, dentistry, physical therapy, or occupational
therapy. It provides students the opportunity to learn
health education content and methods while completing specified science prerequisites.
Health Sciences
26
Credits
Physical Activity/Exercise
The undergraduate program in health studies at
Portland State University contains more common core
courses with four separate concentrations: community
health education, health sciences, physical activity/exercise, and school health.
16
Physical Activity/Exercise
56
School Health
48
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
Brochure, 8.5"x 11"
Side bar
.1875" width on right page edge
Fill: 60% tint of spot color, 50% transparency
Stroke: .5 pt, dashed line (3 pt dash, 2 pt gap), white
Stroke should be placed over fill
PSU Green
or other approved color
Headline
Frutiger Light, 34 pt
Subhead
Frutiger Light, 18 pt
Headline Goes Here
Subheadline Goes Here
.4" clear zone
Photographic Image
2.5" white space
Logo
2.5" width, in bottom right corner,
placed .5" from page edge on 8.5" x 11" or larger
27
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
New s l e t t e r c o v e r , 8 . 7 5 " × 1 1 "
Contact [email protected] for InDesign template. Microsoft Word template available for download at
www.pdx.edu/ucomm.
Side bar
.5" from page edge
Stroke: .5 pt, dashed line (3 pt dash, 2 pt gap), white
Stroke should be placed over masthead and photo
PSU Accent Green
or other approved color
.25" white margin
Masthead
Frutiger Light STD, 53 pt/55
Publication Information
Frutiger Roman, 10 pt/14
College of
Urban and Public Affairs
2006 Spring
Spring Newsletter
Newsletter
2011
www.upa.pdx.edu
Photographic Image
Bleeds off right side of page
Adobe Garamond Italic,
13 pt/11.5
What’s Inside
Center for transportation
studies reCeives funding
National designation $16 million
in federal funding to the program.
Frutiger Bold
7.5 pt/9
Adobe Garamond
8.75 pt/11
Leave clear zone along
Bonner endoWs
sCHoLarsHip fund
Fund will provide scholarships
for Urban Studies students.
neW direCtor for tHe sCHooL
of Community HeaLtH
Carlos Crespo is appointed.
sustainaBLe Community
food systems
CanaL restoration
in vietnam
City Commisioner’s Office Invites
MURP Students to Dig In.
AS INTERIM CHIEF of staff to a Portland
city commissioner, Brendan Finn often sees
imaginative proposals consigned to the limbo
of unbudgeted good ideas. So, to avoid the
shelving of promising proposals, Finn looks
for opportunities to involve Portland State
University in public projects in the areas
which he oversees—environment, sustainable
development, and urban planning. Last year,
Finn, who works for Commissioner
Dan Saltzman, found just such an opportu-
bottom 1.25" of document.
nity, and invited PSU on a mission to expand
urban agriculture. Having earned a Master
of Urban and Regional Planning at Portland
State University, Finn says, “I’m a proud
MURP, and I’m aware that there is a worldclass planning program right up the street
from City Hall.” The idea for the urban agriculture project started with one city-owned
corner lot, vacant except for a small pump station, and surrounded by single-family houses.
(continued on page 10)
Headline
Adobe Garamond,
24 pt/28
Body Copy
Adobe Garamond,
10 pt/12
Logo
2.25" width
Align bottom right
28
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
i n s i d e n ew s l e t t e r , 8 . 7 5 " × 1 1 "
Section Header
Frutiger Roman, 10pt
A l U M N I F E AT U R E
pointed to the
munity Health
l
o
Headline
Adobe Garamond,
28 pt/32
Gelmon to Chair
International
Body Copy
Conference
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Adobe Garamond,
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quatummodit am, quismod magna faciliquat
pt/12
Hatfield 10
School
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Mommy nostrud modolore
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tatue commolor iliquamet
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ut niatum verit lummodolum dolor sum adit
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do erat accum duisit, consequismod
The exerci
following colors
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recommended
for
newsletters.
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feu feumrcipis erostionse vendio ent
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dunt lore contrast
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black
and
reverse
text.
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Nommy nostrud modolore
PHOTO BY Leeann gautHier
PSU Sienna
tatue commolor iliquamet
Pantone 173
75%
tint
loreat
mod
do do
conse faci
el ing eum quat. Duismod
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Green
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Center for Transportation Studies
Receives National Designation
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quam, consecte tatinis nulput venibh eraessi
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“The success of our
alumni provide
enormous gratification
for our faculty and
staff. Their success is
our success.”
-Lawrence Wallack, Dean
minibh ex enim ipit ver iure
Pantone 583
facillut nsequismod exerci
blaortie dolestrud magnim
PSU Light Blue
Pantone 629
Share your news with fellow alumni! Contact us at
50-725-5209 or [email protected].
PSU Blue
Pantone 7468
29
Call out
Pull Quote
Frutiger Roman, 8.5pt/10
Adobe Garamond Italic, 15pt/20
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
F ly e r , 8 . 5 " x 1 1 "
Not to scale.
Side bar
.08" width
Fill: 5% black, 100% “Soft Light” in the InDesign Layers palette
Stroke: .5 pt, dashed line (3 pt dash, 2 pt gap), 40% black
Solid Black
Headline
Adobe Garamond
Graduate! Celebrate!! 2006
left align
Photographic image
optional
Subhead
Frutiger Bold
Copy
Frutiger Light
left align
For a complete listing of all year-end and graduation events,
go to: www.pdx.edu/commencement.
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
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Dept. of ETM Hooding Ceremony
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Dept. of ETM Hooding Ceremony
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May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
IO = Invitation Only, T = Ticketed Event, GS = Events for graduating Seniors
Logo
2.5" width
30
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
Advertising Guidelines
A p p r o va l s
MBA+ students Allison Knowles, sustainability/
supply and logistics (left) , and Ritsuko Yogo,
finance/international business (right) , exemplify
the program’s strength in leadership.
All advertising must be
approved by the Office of
University Communications.
We recommend contacting
us in the planing stages of
your advertising project. We
can advise you on strategy
and placement and possibly
offer you design ideas and
resources. If you are already
developing an ad, we
recommend sending us a pdf
copy of your rough layout so
we can give you feedback
at the beginning of your
process when any changes or
suggestions will be cheaper
and easier to implement.
For approvals contact
[email protected].
MORE
POWER
TO YOU
OUR MBA+ PROGRAM prepares students to lead in a way
that is uniquely Portland. The MBA+ is built on values that
have made Portland a model city, a source of inspiration for
people not just here, but around the globe. Our curriculum
integrates applied leadership into business and forges new
paths through innovation and entrepreneurial spirit.
The result? Leaders of tomorrow who are principled
and practical. Engaged. Qualified beyond compare.
mba.pdx.edu
vibrant. forward-thinking. sustainable.
We’re Portland State University, and we’re hiring.
Located in PortLand, oregon, one of the nation’s
most LivabLe cities, the University’s innovative approach to
education combines academic rigor in the classroom with fieldbased experiences through internships and classroom projects
with community partners. We are always looking for qualified
individuals seeking personal and professional growth who will
enhance our students’ educational experience. Come join us.
fisc aL officer s
New positions have been created to
oversee the fiscal activity in the School
of Social Work and the School of Fine
and Performing Arts. These unique
positions will be responsible for the
reporting, analysis, budgeting and
forecasting of all financial matters.
PaYroLL accoUntant s
New positions have been created to
oversee the fiscal activity in the School
of Social Work and the School of Fine
and Performing Arts. These unique
positions will be responsible for the
reporting, analysis, budgeting and
forecasting of all financial matters.
PSU is an equal opportunity/
affirmative action institution and
welcomes applications from diverse
candidates and candidates who
support diversity.
Visitors to PSU say you don’t
notice where the city stops and the
campus starts. We like it that way.
Our classroom is the community,
our research and teaching shape the
region, our graduates are its future.
Make a planned gift to Portland State
University and help shape Portland’s future.
Contact Mary Anne Rees, Director of Gift
Planning at 503-725-5086, [email protected].
www.pdx.edu/giving/planned
BENEFITS INCLUDE
> Fully paid family
healthcare coverage
> Generous retirement and
vacation packages
> Reduced tuition at Oregon
University System institutions
for employees and their
dependents
INTERESTED?
> Visit www.pdx.edu/hr
for employment
opportunities.
LEARN TO
GROW.
What could you
achieve—if you never
stop learning?
PROFESSIONAL
DEVELOPMENT
CENTER
Courses and certificate
programs taught downtown
as well as customized training brought onsite to your
company.
EXTENDED
CAMPUS
Partnerships with community
colleges throughout Oregon
with degrees available in-class
or online.
WESTSIDE
CAMPUS
Convenient master’s degree
programs designed for technology professionals working in
Washington County.
INDEPENDENT
STUDY
Online high school and college
courses to help you get a jump
on your future.
AT THE SCHOOL OF EXTENDED STUDIES, we serve and
empower lifelong learners by offering non-traditional courses and easy
access to education. We deliver programs that are flexible, innovative
and practical for the real world. We provide the tools you need to
enrich your life, advance your career or help your company excel in
today’s environment and beyond.
31
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
extended.pdx.edu
BASIC AD T E MPLAT E , 4 " x 5 "
All Portland State University display and broadcast advertising must be approved by
University Communications before it is scheduled to run in media outlets.
Side bar
.08" width on right edge
Fill: 5% black, 100% “Soft Light” in the InDesign Layers palette
Stroke: .5 pt, dashed line (3 pt dash, 2 pt gap), 40% black
Solid Black
Headline
Adobe Garamond
left align
Graduate! Celebrate!! 2006
Single headline option.
Photographic image
Subhead
Frutiger Bold
Copy
Frutiger Light
left align
Option Sub Head
Bor
sed a
tiecomplete
conullumsan ullaor
alit vulputpat
et velendreetand
ipis
For
listing
of all ip
year-end
nostie eui eros do dolestrud tat, ver sis del illa faciliq uamet, velis
go to: www.pdx.edu/commencement.
am lorem ipsum dolor sit amet.
To learn more, call 503-555-5555 or e-mail [email protected].
May 11 Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park
Blocks
Clear space
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park
This areaBlocks
must be free of IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
ad content.
Minimum clear
Stott Center/Park
Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
space determined by cap
Stott Center/Park
Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Logo
3:30
p.m.
Stott Center/Park Blocks
IO
GS
May
Th around
Dept.
ofadETM Hooding Ceremony
.5 pt 11
black rule
entire
32
graduation events,
height of logo
Stott Center/Park Blocks
IO
GS
3:30 p.m.
Stott Center/Park Blocks
IO
GS
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
May 11
Th
May 11
p o rtlan d state uni v ersit y | May
iD E11
N T I T YThstanDept.
d ar dof
s v2.0
(2/11)
ETM
Hooding
1.875" width
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
BASIC AD T E MPLAT E , 8 " x 1 0 "
Not to scale.
Side bar
.1875" width on right edge
Fill: 5% black, 100% “Soft Light” in the InDesign Layers palette
Stroke: .5 pt, dashed line (3 pt dash, 2 pt gap), 40% black
Solid Black
Headline
Adobe Garamond
left align
Graduate!
2006
Lorem ipsum dolor sitCelebrate!!
amet
conullum ullaor alit.
Photographic image
Subhead
Frutiger Bold
Copy
Frutiger Light
left align
Option Sub Head
For a complete listing of all year-end and graduation events,
go to: www.pdx.edu/commencement.
Bor sed tie conullumsan ullaor alit vulputpat ip et velendreet
quip eu feum quisi etuercil utat. Ut inibh exeraesequam.Tat.
ipis nostie eui eros do dolestrud tat, ver sis del illa faciliq
Ore ex eugiat adignim eu feu facil utat aliquat. Am, quipit
uamet, velis am inim velit lorer inciniam quat. Nulputpat,
delenibh erostionsed eumsan ullan vendign iscing eum do-
volore dolore magna faci blandit amcommodio od tet prae-
lum dolor sis num ipit utat. El il ut nonulput nostincidunt at.
sequisl et aliquisim zzrilit, quis eu feugue dunt lor alis dip ero
Ut inci tatisse quatie eu feummy dolor site am eraessismod
dolore facinisit
ut vel wislandre.
doluptat
nul.
May
11 ut volumsan
Th hent
Dept.
of ETMUt autat,
Hooding
Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
To learn more, call 503-555-5555 or email [email protected] or visit www.pdx.edu.
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park
ClearBlocks
space
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
This area
must be free ofIO
Stott Center/Park
Blocks
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
ad content. Minimum clear
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park
heightBlocks
of logo.
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Logo
Stott Center/Park Blocks
IO
GS
.5 pt black rule around entire ad
33
space determined by cap
May 11
Th
Dept. of ETM Hooding Ceremony
2.5"
width
3:30
p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May
Dept.d of
ETM
Hooding
p o rtlan d state uni v ersit
y |11
iD E NTh
T I T Y stan
ar d
s v2.0
(2/11)
Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
May 11
Th
Dept. of ETM Hooding Ceremony
3:30 p.m.
Stott Center/Park Blocks
IO
GS
PowerPoint Guidelines
A basic template has been created to incorporate the Portland State University identity into Microsoft
PowerPoint presentations. It assumes a basic level of proficiency with the application (such as using
Master Slides and placing images) and is meant to be a basic guide. Presentations will most likely need
to be customized for specific content. Template available at www.pdx.edu/ucomm.
t i t l e pa g e
Headline
Georgia, 42 pt
left align
Subhead
Verdana Roman, 25 pt
Convocation
September 19, 2011
left align
Main Image
3.5" height
Align Logo
Bottom Right
t w o - I m a g e t i t l e pa g e
c o l o r r e c o m m e n d at i o n s
Background Bar
PSU Green
R=106 G=127 B=16
PSU Brown
R=96 G=53 B=29
PSU Blue
R=0 G=117 B=154
Subheads
Subhead Black
R=15 G=15 B=15
Subhead Brown
(PSU Sienna)
R=163 G=63 B=31
Subhead Blue
(PSU Light Blue)
R=163 G=63 B=31s
34
First Image
Second Image
Allow a 6.35" wide
allow a 3.65” wide space
space for first image
for second image
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
P o we r p o i n t Su b - pa g e
PSU logo
Knock out
2.5" width
top right corner
Headline
Georgia, 42 pt
left align
Body Copy
Verdana, 28pt
left align
The “Guillemet”
Key Command:
Alt + 0155
or
use “>” symbol, 20 pt
Key Messages
›
›
›
›
›
Urban. Sustainable.
Diverse.
Opportunity for all.
Research. Partner.
International. Surrounded
by beauty.
Space should be reserved for a pull
quote or table. Refrain from stretching
body copy entire width of page.
A lt e r n at e s u b - pa g e o p t i o n s
School/College
optional
s u b - pa g e C o l o r O p t i o n s
Light Blue
R=216 G=235 B=239
Cream
R=234 G=234 B=205
35
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
Website Guidelines
W E BSIT E D E SIGN MINIM U M R E Q U IR E M E NTS
PSU header/footer and instructions for use available at www.pdx.edu/ucomm.
Required PSU Header
Image Option (preferred)
Required PSU Header
PSU Green Option
LOCAL W E BSIT E CONT E NT
Portland State websites are required to include one of the PSU header options
shown above and the PSU footer shown below.
The PSU header and footer are designed to provide a consistent University identity
online and give users global standard navigation to central online resources. They
should never be modified on local websites.
Beyond the PSU header and footer, website design should follow Portland State’s
general identity guidelines for colors, fonts, the use of photography, etc. The
easiest way to meet the general identity guidelines is to use the standard Portland
State website template (following).
Designers for student organization and individual faculty/staff/student websites
are encouraged, but not required, to use the PSU header/footer and standard
website template. All Portland State websites should follow general identity
guidelines (e.g., when using the University logo).
For more information about website design guidelines and resources, please
contact University Communications at www.pdx.edu/ucomm, [email protected]
or 503-725-3711.
Required PSU Footer
36
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
STANDARD W E BSIT E t e m p l at e
Template and instructions for use available at www.pdx.edu/ucomm.
Required PSU Header
Site Header
Main Site Navigation
Quick Links
Call out box
for popular or
important links.
Page Content
Channel
Windlets
Teasers for ancillary
content related to
page or website.
Site Footer
Required PSU Footer
37
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
e-Newsletter Guidelines
E - N E W SL E TT E R t e m p l at e
Contact [email protected] for the template..
University Branding
Publication Title
Table of Contents
Serial
Information/
Dateline
Sidebar
Articles
Additional Links
Footer
(e.g., subscription
management)
38
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
Video guidelines
We recommend using the PSU logo
intro clip (available by emailing
[email protected]) at the start and end
of each video. The logo can fade in/out,
but should be clearly readable for at
least four seconds.
Also, be sure to check that your logo
card is the same dimension as the video
format you are using. For example,
if you are using 16x9 video footage,
use a logo card with those relative
dimensions. You can either incorporate
the logo card into the introduction of
your video, or edit your video and then
use the logo card as bookends.
At this time, there is no audio
requirement while the logo card is
displayed.
In general use Frutiger or Garamond
fonts for any type in your movie. If
you are using an editing program with
limited font options you can also use
Verdana or Futura Medium.
When uploading your video to YouTube
or other sites please include this tag
set: Portland State University, PSU,
Education, Sustainability, Engagement.
Along with these standardized tags,
include anything that is featured in
your video. Add at least a one-line
description of your video and include
Portland State University in the
sentence.
Filming on campus
Please contact University
Communications if you are approached
by an outside company or organization
interested in filming on campus.
39
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
Electronic Signature Guidelines
e - m a i l S i g n at u r e s
The use of the University’s e-mail
system is subject to the University’s
e-mail, voicemail, and network access
policy. E-mail correspondence is the
electronic version of the University’s
stationery system. E-mail signatures
should contain the following
information: name, professional title,
department name, Portland State
University, phone number, fax number,
e-mail, and Web address. E-mail
signatures should not include links to
non-University-sponsored websites.
Recommended typeface is Verdana.
Background should remain white.
Download the e-mail signature logo at
www.pdx.edu/ucomm/downloads.
40
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
Stationery System
L E TT E RH E AD , B U SIN E SS CARD , E NV E LOP E
Not to scale. Information on ordering stationery is available at www.pdx.edu/ucomm.
Letterhead: 8.5" × 11"
College of Liberal Arts and Sciences
Department of English | Center for Excellence in Writing
Post Office Box 751
Portland, Oregon 97207-0751
503-725-5034 tel
503-725-4499 fax
[email protected]
Business card: 3.5" x 2"
Julie L. Smith
Director of Marketing
503-725-4467 tel
503-725-4465 fax
[email protected]
www.pdx.edu
Office of University Communications
Post Office Box 751
Portland, Oregon 97207-0751
730 Market Center Building
1600 SW Fourth Ave.
Portland, Oregon 97201
No. 10 envelope: 9" x 4.125"
College of Urban and Public Affairs
Nohad A. Toulan School of Urban Studies and Planning
Post Office Box 751
Portland, Oregon 97207
41
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
NOT E CARD , n a m e ta g , m a i l i n g l a b e l
Notecards and nametags can be purchased through the Smith Union Market. Clean
Copy can set and print mailing labels from our template.
Note card: 6.25" × 9" flat
School/College
optional
Adobe Garamond, 11 pt
Adobe Garamond, 22 pt
Frutiger Light, all caps, 7 pt
Adobe Garamond, 11 pt
Frutiger Light, all caps, 7 pt
Name tag: 3.75 " × 2.5"
Mailing label: 4.5" x 3.25"
Office of University Communications
Post Office Box 751
Portland, Oregon 97207
42
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
Letterhead Guidelines
PR i n t e d l e t t e r h e a d t e m p l at e
Template available at www.pdx.edu/ucomm.
Letterhead: 8.5" × 11"
Body of letter should begin
2.25" from the top of the
page. Leave 7 blank lines at
top of Word document.
College of Liberal Arts and Sciences
Department of English | Center for Excellence in Writing
Post Office Box 751
Portland, Oregon 97207-0751
Line 8
January 1, 2007
Line 10
Line 11
Line 12
Line 13
Recipient
Title
Address
City, State, Zip
503-725-5555 tel
503-725-5555 fax
[email protected]
Lines 14–15: Space
Line 16: Begin Letter
To whom it may concern,
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ero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincil
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henim ad tie tat praesto eriusto dipsumsan henibh etum nisi.
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dolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait, sit, conulput ut
ing eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam, sectetummy
nim ilis eliquipit prat. Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od tem
velis nim iriusto conulla facilit nis ad dolor si.
Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit, ver sed ex eu faccum eummy nos
exercilis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipis
ex endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullum
illuptat ip er adit ad dolobortisci blaorpe rcidunt ut at.
Sincerely,
Sender
1" margin from
bottom of the page
1" margin from left
side of page
43
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
1.38" margin from
right side of page
p r i n t e d l e t t e r h e a d t e m p l at e : w i n d o w e n v e l o p e
Template available at www.pdx.edu/ucomm.
Letterhead: 8.5" × 11"
Body of letter should begin
2.25" from the top of the
page. Leave 7 blank lines at
top of Word document.
College of Liberal Arts and Sciences
Department of English | Center for Excellence in Writing
Post Office Box 751
Portland, Oregon 97207-0751
Line 8
Line 9
Line 10
Line 11
503-725-5555 tel
503-725-5555 fax
[email protected]
Recipient
Title
Address
City,State,Zip
January1,2007
Lines 12–13: Space
Line 14: Begin Letter
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acillaamconvoloboremagnafaccumersimduntautpatuedelelitulputat.Venteugiam,sendionullum
diamconullandreconsequat,velingeuisciduisautefaccumnulluptat.Cumdelit,sequamcorevelendrercillaadtedoloreetloborevoloriritwisimdoluptationsequatiefaciblamautatetlumnitditnummodion
henimadtietatpraestoeriustodipsumsanhenibhetumnisi.
Raessimipeuitatnibhelinexeraditalisdolumvolestisimerocoreraesectetlutnummolumquatautpateminetlorpercildelestruddolortionullanhendreetnumiritnullaoretatiritiriustoodionsecteero
dolenitacillamnismodelitpraesedtingelitipitadmagnimeuisitacilipsumsaneugait,sit,conulputut
ingeugait,quat.Consendipsustrudmodolenimirilisitamipitniminutluptat,quisldiam,sectetummy
nimiliseliquipitprat.Ustocoretatumvelexeroentdolumzzrit,vullumdolestoduntdolortioodtem
velisnimiriustoconullafacilitnisaddolorsi.
Initatluptatamconullutpat.Utveletumquatinverat.Perostisit,versedexeufaccumeummynos
exercilisnonsequissimiuretisitam,quismoditnullafaccumdoloredelilisnostoodolorerilitwisnumipis
exendreroeumaugaitpraesequatumsandreeteniamcommoditvelitnonsedessitveniamcommynullum
illuptatiperaditaddolobortisciblaorperciduntutat.
Sincerely,
Sender
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Line 8
right align
E L E CTRONIC l e t t e r h e a d t e m p l at e
Template available at www.pdx.edu/ucomm.
School/College: Verdana Bold, 7.5 pt or Frutiger Bold, 8.5 pt
Department: Verdana, 6.5 pt or Frutiger Light, 7.5 pt
Body of Letter: Garamond, 10 pt or Adobe Garamond, 11 pt
Letterhead: 8.5" × 11"
Body of letter should begin
2.25" from the top of the
page. Leave 7 blank lines at
top of Word document.
College of Liberal Arts and Sciences
Department of English | Center for Excellence in Writing
Post Office Box 751
Portland, Oregon 97207-0751
Line 8
Line 10
Line 11
Line 12
Line 13
503-725-5555 tel
503-725-5555 fax
[email protected]
January 1, 2007
Recipient
Title
Address
City, State, Zip
Lines 14—15: Space
Line 16: Begin Letter
To whom it may concern,
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ero con vent veliqua tumsan henit la faccum ver sed magnism olummy nulluptat nulla faci eriure tincil
eum quisi. Ing etue commodit alis delit velestrud essismo dipsum dip ea faccum ipsum venibh eugueros
ad tin volortio diatum quat lor iurer si.
Adit ing eugait ute dolutpat alis adio od dionsequis nonum ad eum dolor adigna feu feuisl delisl et nisi.
Put la at ulput loreet lore vullan volore tisit lorem ipsummodo er ad do dunt wisi bla alit do ero dolore
conumsandiam accum veliquis digna feugiam, vulpute magna consed magniam doluptat adit la facidunt
acilla amcon volobore magna faccum er sim dunt autpatue del elit ulputat. Vent eugiam, sendionullum
diamcon ullandre consequat, vel ing euisciduis aute faccum nulluptat. Cum delit, sequamcore velendr ercilla ad te doloreet lobore volor irit wisim dolupta tionsequatie faci blam autatet lum nit dit nummodion
henim ad tie tat praesto eriusto dipsumsan henibh etum nisi.
Raessim ip eui tat nibh el in ex er adit alis dolum volestisim ero corerae sectet lut nummolum quat autpatem in et lorpercil delestrud dolorti onullan hendreet num irit nullaore tat irit iriusto odionsecte ero
dolenit acillam nismod elit praesed ting elit ipit ad magnim euisit acil ipsumsan eugait, sit, conulput ut ing
eugait, quat. Consend ipsustrud modolenim irilisit am ipit nim in ut luptat, quisl diam, sectetummy nim
ilis eliquipit prat. Usto core tatum vel exero ent dolum zzrit, vullum dolesto dunt dolortio od tem velis
nim iriusto conulla facilit nis ad dolor si.
Init at luptat amconul lutpat. Ut vel etum quatin verat. Perostisit, ver sed ex eu faccum eummy nos exercilis nonsequissim iure tisit am, quismodit nulla faccum dolore del ilis nosto odolorerilit wis num ipis ex
endrero eum augait praeseq uatumsa ndreet eniamco mmodit velit nonsed essit veniamcommy nullum
illuptat ip er adit ad dolobortisci blaorpe rcidunt ut at.
Sincerely,
Sender
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Style Matters
An editorial style guide brings consistency to non-scholarly mass media publications
and correspondence written for and about Portland State University. The Office
of University Communications utilizes a house style that incorporates rules from
the Associated Press Style Guide and the Chicago Manual of Style for guidance on
issues of word usage, spelling, grammar, capitalization, and punctuation.
For help on issues ranging from rules on spelling out numbers to appropriate listing
of degrees, visit www.pdx.edu/ucomm/editorial-style-guide.
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Affirmative Action Statement
A Portland State University statement on affirmative action
and equal opportunity should appear in publications
produced by the University for off-campus distribution, in all
classifieds ads and position announcements.
A statement is not required for publications intended
primarily for on-campus distribution, with the exception of
position announcements. A statement is also not required
for correspondence of a personal nature (e.g., letters,
memos, invitations) whether intended for on- or off-campus
distribution.
S tat e m e n t f o r Pu b l i c at i o n s
“Portland State University supports equal opportunity in
admissions, education, employment, and use of facilities
by prohibiting discrimination in those areas based on age,
color, disability, marital status, national origin, race, religion
or creed, sex or gender, sexual orientation, or veteran status.
This policy implements local, state and federal laws (including
Title IX); inquiries about it should be directed to the
Affirmative Action and Equal Opportunity Office, 122 Cramer
Hall, 503-725-4417; TTY: 503-725-6503.”
Two acceptable shortened versions of the complete
affirmative action statement may be used when space is
limited:
“PSU promotes equal opportunity for all individuals without
regard to age, color, disability, marital status, national origin,
race, religion or creed, sex or gender, sexual orientation, or
veteran status.”
“PSU is an affirmative action/equal opportunity institution.”
The following variation is acceptable only in classified
advertisements:
“An AA/EO institution.”
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Ads and Position Announcements
This statement must be placed in all search ads and position
announcements, whether for on- or off-campus distribution.
“Portland State University is an Affirmative Action, Equal
Opportunity institution and, in keeping with the President’s
diversity initiative, welcomes applications from diverse
candidates and those who support diversity.”
A slightly shortened version may be substituted when space
is an issue.
“PSU is an AA/EO institution and, in keeping with the
President’s diversity initiative, welcomes applications from
diverse candidates and those who support diversity.”
Exception:
The extremely abbreviated statement below may be used
for ads for limited-duration positions, where the person will
not be considered “staff” or “faculty” of the University (e.g.
individuals hired on personal services contracts). For any other
exceptions, please contact the Affirmative Action Office, 503725-4417:
“An AA/EO institution.”
Re s p o n s i b i l i t y f o r p l a c i n g
t h e s tat e m e n t
The head of the department or office originating the
publication, or the chair of the search committee that creates
an ad or position announcement is responsible for ensuring
that the appropriate affirmative action statement is used.
The director of creative services is authorized to place
an affirmative action statement in a publication without
permission or approval of the head of the department or
office originating the publication.
Glossary
Baseline
Imagery
Serif
An invisible grid line upon which type or
Photos, illustrations, or other graphic elements
Any of the short lines stemming from, and at
used to provide visual information and to
an angle to, the upper and lower ends of the
evoke an emotional response.
strokes of a letter.
imagery rests.
Brand
A trademark owned by an organization that
Knock out
Signature
creates a distinctive set of expectations in the
The removal (knock out) of the color in an
The specified arrangement of the logomark
minds of customers.
area, allowing the background or page color
and logotype.
to show through.
Brand identity
Spot color
The visual representation of a brand in all
Layout
communications.
The result of arranging text, imagery, and/or
ink rather than the mix of inks (CMYK) used in
graphic elements on a page.
process color.
The height of a capital letter, such as the “P”
Leading
Tag line
in Portland State University.
The measurement in typography of the vertical
The specific phrase, used in advertising
space between lines of text measured from
and other communications, that reinforces
baseline to baseline.
a particular message.
of other graphic elements to ensure that the
Logo
Template
logo is given prominence.
A distinctive, proprietary symbol used to
An electronically formatted file used to
identify a company or brand and express
structure information and key graphic
its unique attributes.
elements in a consistent manner for a
Color printed with its own custom individual
Cap height
Clear space
The space around a logo that is kept free
CMYK
An acronym used in offset printing that stands
particular type of communication.
for cyan, magenta, yellow, and black. Also
PANTONE®
known as four-color process.
PANTONE® is a color-matching system that
Tone
provides more than 700 color swatches to
The overall understanding or perception of
Collateral
designers and gives printers the formulas
the institution’s communications conveyed
Printed marketing communications delivered
needed to accurately reproduce each color.
to the audience.
PDF
Trademark
to customers and prospects by sources other
than the media.
(Portable Document Format) A cross-platform
Indicates that an organization or individual
Color palette
document formatting application that allows
legally owns a name. It restricts the use
The set of approved colors to be used across
documents to be displayed exactly how they
or sale of the name to that organization/
all communications. This applies to color fields,
looked when created in the original software.
graphic elements, and type, but not to color
photographic imagery.
individual. The ™ symbol is used to identify
a trademarked name, while the ® indicates a
Point
federally registered trademark.
The unit of measure for type size. Equals 1/72
Four-color process
of an inch, or .35 mm.
A printing term referring to the method of
The use of type in creating communications,
reproducing full-color artwork by separating
Process color
including its selection, specification, and usage
the image into four colors: cyan, magenta,
Color printed with a mix of inks (CMYK) rather
in a particular format.
yellow, and black.
than each color with its own individual ink
(spot color).
HTML
Web-safe hexadecimal colors
The result of RGB colors being converted for
The commonly used acronym for “hypertext
RGB
markup language,” which is used to create
A color model used in electronic media that
websites.
stands for red, green, and blue. All color
computer monitors are RGB monitors.
Identity system
48
Typography
All of the identity elements used in a specified
Sans serif
relationship to each other.
A letter or typeface with no serifs.
p o rtlan d state uni v ersit y | iD E N T I T Y stan d ar d s v2.0 (2/11)
Web-safe use.
The Portland State University logo is a trademark, copyrighted design, and other form of intellectual property
of Portland State University and may not be used, in whole or in part, without the prior written consent of
Portland State University. All rights reserved.