KuveytTürk Bank Streams to Double Customers and Increase Profit First to algorithmic trading, reduced cost, increased efficiency and skills CHALLENGE “We were first to use streaming analytics software in Turkey, which enabled us to integrate different platforms—data from up to 25 institutions— into one real-time big data stream. With the help of TIBCO StreamBase, we increased FX volume, and we became the first bank in Turkey to provide a Gold Exchange market.” —Abdulkerim Ozcan, Senior Trader “Investment banking in Turkey transitioned into electronic trading in the last couple of years, and KuveytTurk was the first bank to transform its investment banking tools to electronic trading,” says Senior Trader Abdulkerim Ozcan. “We were searching to increase trading volumes and our customer base in an efficient way, as well as to increase profits. Our objectives were to integrate our platforms and internal systems and transform to algorithmic trading. “Our top challenges were IT and workforce limitations and a reluctance to try something new. We didn’t have a broad IT background, so we needed a userfriendly solution to accomplish our goals. If we couldn’t meet these challenges, we would stay at the same level. We wouldn’t be able to increase our customerbase, revenues, and profits. SOLUTION “We had four basic decision-making points (user friendly interface, less code development, cost, and customer support) that we compared for two vendors, Oracle and TIBCO. Oracle was the first option because we had history. But our industry challenges included continuously changing and emerging markets and increasing requirements for pricing, volumes of data and transactions, and speed. And we lacked industry standards. We analyzed both companies using the four criteria and decided on TIBCO. SUCCESS STORY | 2 DETAIL 500 TO 600 MILLION PER DAY Increase in trading volumes, from 250 million KUVEYTTÜRK KuveytTurk operates as a participation bank in Turkey with five segments: retail, small business, commercial, corporate; and treasury, international, and investment banking. FAST FACTS Founded: 1989 Domestic branch offices: 385 Assets (2016): TL48.5B Profit (2016): TL542M, up 22% “We heard about TIBCO from another investment bank and began the relationship three years ago. TIBCO provided a demonstration, and TIBCO Professional Services provided training on the software, which made us feel comfortable with it, and with troubleshooting. TIBCO personnel helped us use the software in a more effective way. BENEFITS FIRST TO INTRODUCE TRADING ADVANCEMENTS IN TURKEY “We were first to use streaming analytics software in Turkey, which enabled us to integrate different platforms—data from up to 25 institutions—into one real-time big data stream. With the help of TIBCO StreamBase®, we increased FX volume, and we became the first bank in Turkey to provide a Gold Exchange market. With StreamBase®, we can write and deploy an algorithm that has the ability to respond to a volatile market in real time. DOUBLED CUSTOMERS AND TRADES “We increased our customer base more than 100%. In terms of trading volumes, it also increased by more than 100%. We went from maybe number 10 in Turkey to now number three or four. We were trading around 250 million a day, and now it’s between 500 and 600 million a day. REDUCED COST, INCREASED EFFICIENCY AND SKILLS “Using StreamBase, we reduced cost, increased trading efficiencies, and because of the user interface, we were able to engage our workforce and allow them to focus on trading areas. We were able to establish a team that otherwise would not be possible to put in place. FUTURE “KuveytTurk plans to continue to use StreamBase to integrate trading platforms into a trading system, increase algorithmic trading projects, and for different applications in the bank: CRM, pre- and post-trade risk, market data management, market surveillance, transactional cost analysis.” Global Headquarters 3307 Hillview Avenue Palo Alto, CA 94304 +1 650-846-1000 TEL +1 800-420-8450 +1 650-846-1005 FAX www.tibco.com TIBCO enables digital business solutions through smart technologies that interconnect everything and augment intelligence. This combination delivers faster answers, better decisions, and smarter actions. TIBCO provides a connected set of technologies and services, based on 20 years of innovation, to serve the needs of all parts of an organization—from business users to developers to data scientists. Thousands of customers around the globe differentiate themselves by relying on TIBCO to power innovative business designs and compelling customer experiences. Learn how TIBCO makes digital smarter at www.tibco.com. ©2017, TIBCO Software Inc. All rights reserved. TIBCO and the TIBCO logo, and StreamBase are trademarks or registered trademarks of TIBCO Software Inc. or its subsidiaries in the United States and/or other countries. All other product and company names and marks in this document are the property of their respective owners and mentioned for identification purposes only. 03/07/17
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