Supporting Small Business Growth in the Innovation Economy
Start-Up Business
Session 2 – Business Plan Summary
Research and Self Assessment
Needs Assessment
 What is my market?
 What is happening in the market?
 Is what is happening creating a need?
 Does my idea meet that need?
Personal Assessment
 Is this the right time?
 Am I the right person?
 Is the right place?
Whether you
think you can,
or you think
you can'tyou're right.
— Henry Ford
Research and Self Assessment
Needs Assessment Ideas
 Let’s talk about it…
 Survey Monkey…
 Beta Test…
https://www.economy.com/freelunch/
Personal Assessment Ideas
 Moonlight…
 Shadow…
 Role Play…
https://eweb1.sba.gov/cams/training/business_primer/assessment.htm
Questions and Answers
Planning
 Why you should plan
 Risk / Reward
 Personal and Business Assessment
 Me, We, ‘nem
 Aptitude - Training or Attitude - Passion
 Business concept
 R&D
 Blind Spots
 Market feasibility / Financial Feasibility
 Entry, Market Share, Innovation…
 Revenue, Cost to serve, Profit Margins…
If you fail to
plan, you are
planning to
fail!
— Benjamin Franklin
Planning
Uninspired
Questions and Answers
The Elevator Pitch
 Who I am
 What I have to offer
 The problem I solve
 The contributions my solution make
 What I need from you…
… Excuse me,
uhh… could
you please,
uhh…
— Chris Rock
Questions and Answers
Questions and Answers
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