PLAYSCREEN SELECTS CASHBET TO POWER REAL-MONEY
GAMING FOR ‘CASINO CASH’ IOS APP
Leading casino games application in the UK ‘Casino Cash’ will now be powered by
CashBet’s mobile-first iGaming platform
OAKLAND, Calif. – January 28, 2016 – CashBet (www.cashbet.com) today announced
a licensing partnership with PlayScreen, LLC for its hit real-money gaming app, Casino
Cash. Through this partnership, CashBet has been named PlayScreen’s iGaming platform
provider. Available soon in the UK App Store, players have access to 17 casino games,
including slots, bingo, roulette, and scratch cards within the app. Today’s announced
licensing partnership with PlayScreen comes on the heels of CashBet further expanding
its licensing business with the hire of Commercial Director David da Silva.
John Byrne, CEO of PlayScreen, said: “In the past, the biggest platform challenge we
faced was the ‘black box’ approach, which provided us no transparency into the
marketing spend driving traffic to our mobile app. Now with CashBet, we have complete
visibility as well as many more tools to make the most efficient use of our marketing
spend. We are so pleased to be working with a team that really understands real-money
gaming. With the CashBet platform we can now fully optimize our acquisition and
retention campaigns.”
Dr. Mike Reaves, CEO and co-founder of CashBet, said: “We’re steadily increasing our
market share with new flagship clients, like the PlayScreen partnership we’ve announced
today. At the same time, we’re also heads down developing and releasing new features
for our mobile-first real-money iGaming platform, so that we can offer our partners the
most comprehensive and robust solution for marketing and monetization in the mobilefirst real-money market.”
Now powered by CashBet, Casino Cash offers players the opportunity to win real cash
through the very best slots, bingo, roulette and scratch cards. 17 highly attractive slot
games are available with unique themes and music. Players can choose from three
themed bingo style games – Candies Bingo, Bingo Pop and Footie Bingo. Additionally,
three different themes are available among the scratch cards – Royal Mint, Kung Fu
Chicken and Footie – for the most entertaining and high quality iGaming experience
available for mobile phones and tablets.
To learn more about CashBet and Casino Cash, please visit www.cashbet.com. About CashBet
Founded in 2012, and based in California, CashBet is a leading mobile-first real-money
gaming (RMG) platform provider and turnkey operator. CashBet operates on behalf of
multiple brands in Europe and licenses its proprietary mobile-first platform to operators
worldwide. Some of the most unique, diverse and compelling games are “Powered By
CashBet”. By incorporating CashBet’s software, game developers can legally launch
online gambling games without needing to be licensed. Through its feature-rich platform,
CashBet delivers player segmentation, bonusing, campaign management, and other
patent-pending features to enable a profitable real-money gaming operation from day
one. CashBet leaders are veterans of the regulated, online gambling industry with many
years of successful operation. CashBet is licensed by the Alderney Gambling Control
Commission and the UK Gambling Commission. For more information, please visit
www.cashbet.com.
About PlayScreen, LLC
PlayScreen, LLC has been committed to the best in mobile, casual, and social games. Our
goal has always been to look forward and strive to stay ahead of the curve with one focus
in mind: you, the players. We are long time gamers who care about the gaming
experience. With innovation defining the space that we are in, we remain driven towards
our objectives of producing simple games that gamers of all levels can enjoy at their
leisure. While we may not intend for it to be the case, be forewarned, our games are
addictive. Our corporate office is in Baltimore, MD with programming and design in
Florence, OR and Marketing in San Diego, CA. Together we strive to put out the best
games possible. Please contact us with any suggestions or questions you may have with
any one of our titles, or just let us know about your experience with the game!
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Press Contacts:
Kate Pietrelli for CashBet
760-518-2633
[email protected]