C A S E S T U DY
Patcraft Customer Story:
Because Flooring Matters
When you think of off-campus apartments for university students, you might
envision boring, bland interiors with old carpet and fixtures, thin walls, and
leaky faucets.
You’ll find something very different, and desirably attractive at Pulaski Square
Luxury Townhomes in Columbia, South Carolina. Here, University of South
Carolina Gamecocks enjoy upscale residences where they can live, study,
and relax in style.
Pulaski Square Luxury Townhomes
C A S E S T U DY
Columbus, Ohio-based The Woda Group designed and developed
the 40-unit townhome complex, and installed an array of Patcraft
flooring to achieve the contemporary, fun look they desired. Each
two-story townhouse in Pulaski Square has three bedrooms, three
bathrooms, an open-concept living and dining area, laundry, and a
modern kitchen. Residents also enjoy a clubhouse and community
room, fitness center, and media room for study.
“I started helping the developers with flooring selections, and
I finally honed in on one product: Patcraft broadloom. It looked
good down and it also wears well,” says Woda Group interior
designer Cheryl Cooper. To give the townhome interior spaces and
community facilities a homelike, yet contemporary look, Cooper
chose not only Patcraft broadloom, but also resilient and carpet tile.
WEARS WELL, LOOKS GREAT
“The three main factors I used when selecting flooring for this
project were durability, affordability and attractiveness of design,”
says Cooper, who not only works as Woda Group’s interior designer
but also owns her own design boutique, Three French Hens, in
Columbus. “In the past, we used to rent carpet for housing units,
because you only get one or two turns out of it. But the quality
of those products was not something that you’d get if you used
it anywhere else, and most of the time, it wasn’t long-lasting. So
we decided to go with this new resilient product, the wood planks,
instead, and very short-loop broadloom commercial carpet.”
By working with her Patcraft account executive, Cooper also found
that carpet tile would be a good fit for the community rooms and
fitness center of these upscale student residences. She wanted
products that would offer the type of high design you find in private
homes, but durable enough to hold up to foot traffic, food spills at
parties, and other types of damage.
“She got us thinking about carpet tiles for the first time, because
they are so much more affordable in price, and if one square is
damaged, you can just pull it out and replace it,” says Cooper.
Carpet tile patterns were installed in quarter turns in some cases,
as well as mitre or monolithic patterns, all to create a “fun, almost
herringbone look,” she says.
Pulaski Square Luxury Townhomes
HOMELIKE ENVIRONMENTS
Pulaski Square’s spacious, sleek townhomes offer
students homelike environments where they can
study, socialize or unwind. Cooper installed Patcraft’s
Wood Planx resilient in Charred Oak in areas like
townhouse living and dining areas. She also installed
Woodland View resilient in Flax, and Homeroom
v. 3.0 broadloom in Midterms in these contemporary,
yet warm residential units.
For the community rooms, fitness room, and
manager’s office, Cooper installed practical, eyecatching carpet tile patterns: Aire in Phoenix, Vivid
and Vim in Night Sky, and Geometrix in Pinstripe.
“In some more heavily trafficked areas, such as the
small kitchen in the community room, which is like
a clubhouse, we went with resilient, as well as in
the main walkway entrance to the building, and the
walkway to the fitness room,” says Cooper. A study
area has carpet tile to create the quiet, calming
environment that students need to concentrate on
their work.
“I think it all looks great!” says Cooper. “It’s exactly
what we hoped for with respect to the look and feel
of it. Our projects are ‘homier’ than most student
housing. We make selections of furniture, décor or
flooring that you might see in someone’s private home
or in a boutique hotel. We select unique looks.”
Cooper’s positive reaction to the Patcraft flooring is
shared by the Gamecock students who’ve moved into
these attractive new townhomes, she says.
“I’ve only heard from the people who have been
there that they love it,” she says. “This was our first
student housing project at Woda Group. We steered
toward flooring that was very durable, but also nicely
designed and affordable.” Patcraft had just the right
products to make the grade.
Pulaski Square Luxury Townhomes
Columbia, SC
CHE RYL COOP ER, IN TERIOR D ESIG N ER
TH E WODA G ROU P, IN C .
patcraft.com | 800.241.4014
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