sadazRvevo gzamkvlevis angariSi
2010 wlis seqtemberi – dekemberi
1
sarCevi
1.
2.
3.
4.
5.
6.
7.
8.
9.
sadazRvevo gzamkvlevis misia
3
sadazRvevo gzamkvlevis amocanebi
4
sazogadoebasTan urTierToba da misi CarTulobis gazrda
5
sajaro Sexvedrebi da diskusiebi
5
mosaxleobis araformaluri ganaTleba
7
mosaxleobis azris kvleva
8
mosaxleobis konsultacia da davebis mogvareba
9
danarTebi:
10
sadazRvevo gzamkvlevSi Semosuli momarTvebis
raodenoba programebis mixedviT. janmrTelobis dazRveva
10
sadazRvevo gzamkvlevSi Semosuli momarTvebis raodenoba kompaniebisa da
programebis mixedviT. janmrTelobis dazRveva
11
sadazRvevo gzamkvlevSi Semosuli momarTvebis raodenoba
kompaniebisa da kategoriebis mixedviT. janmrTelobis dazRveva
12
sadazRvevo gzamkvlevSi Semosuli momarTvebis raodenoba
kompaniebisa da programebis mixedviT. janmrTelobis dazRveva
13
sadazRvevo gzamkvlevSi Semosuli momarTvebis tipebi. janmrTelobis dazRveva 15
sadazRvevo gzamkvlevSi Semosuli momarTvebi raodenoba
regionebisa (administraciuli dayofa) da kategoriebis
mixedviT. janmrTelobis dazRveva
17
sadazRvevo gzamkvlevSi Semosuli momarTvebis raodenoba
regionebisa (administraciuli dayofa) da kategoriebis
mixedviT. janmrTelobis dazRveva
18
danarTi 8: saxelmwifo programaSi CarTuli Tbilisis mosaxleobis
gamokiTxvis Sedegebi. janmrTelobis dazRveviT
sargebloba, kmayofileba da safrTxeebi
19
janmrTelobis dazRvevis saxelmwifo programis farglebSi sadazRvevo vauCeris
pirobebiT gaTvaliswinebuli samkurnalo saSualebebis nusxaSi Sesuli medikamentebiT
sargeblobis pirobebis kvleva
26
2
sadazRvevo gzamkvlevis misia
momxmareblis mxridan dazRvevisadmi adeqvaturi molodinis Camoyalibebis
xelSewyoba;
sadazRvevo urTierTobebSi momxmareblis moTxovnebis ukeT gaTvaliswinebis
xelSewyoba;
sadazRvevo da samedicino momsaxurebis xarisxis gaumjobesebis xelSewyoba;
sazogadoebis mxridan informirebuli arCevanis gakeTebis xelSewyoba;
sadazRvevo sferos dainteresebul mxareTa Soris samarTliani urTierTobebis
Camoyalibebis xelSewyoba.
3
sadazRvevo gzamkvlevis amocanebi
korporatiuli janmrTelobis dazRvevis sferoSi, dazRvevis subieqtebs Soris
saxelSekrulebo urTierTobebidan warmoSobili davebis (uTanxmoebebis)
arasasamarTlo gziT gadawyveta (morigeba);
saqarTvelos moqalaqeebis konsultacia dazRvevis ama Tu im saxeobasTan
dakavSirebul sakiTxebze – janmrTelobis, avto, sakuTrebis, ubeduri SemTxvevebisgan
dazRvevis da sxva;
mosaxleobis araformaluri ganaTlebis uzrunvelyofa dazRvevasTan dakavSirebul
sxvadasxva sakiTxze;
Segrovebuli da gaanalizebuli informaciis safuZlevze dainteresebuli mxareebisTvis
angariSebisa da rekomendaciebis miwodeba.
4
sazogadoebasTan urTierToba da misi CarTulobis gazrda
sajaro Sexvedrebi da diskusiebi
2010 wlis 22 seqtembers, saqarTvelos sadazRvevo asociaciisa da aSS-s saerTaSoriso
ganviTarebis saagentos jandacvis sistemis ganmtkicebis proeqtis partnioruli iniciativis
prezentacia gaimarTa. am iniciativis miznebia: xeli Seewyos saqarTveloSi
momxmarebelze orientirebuli, gamWvirvale da angariSvaldebuli sadazRvevo
industriis Seqmna; momxmareblis codnis da unar-Cvevebis amaRleba, da Sedegad,
sadazRvevo produqtebisadmi interesis gazrda. amgvarad, proeqtis erT-erTi amocanaa
“sadazRvevo gzamkvlevis” ganviTareba.
“sadazRvevo gzamkvlevis” Seqmnis iniciativa pirvelad wardgenili iyo aRniSnul
Sexvedraze. prezentacia dasrulda saqarTvelos sadazRvevo asociaciis wevri
kompaniebis mier eTikis kodeqsze xelis moweriT.
prezentacias eswrebodnen saqarTvelos Sromis, janmrTelobisa da socialuri dacvis
ministri, sadazRvevo kompaniebis xelmZRvanelebi, sxva saxelmwifo struqturebisa da
TviTmmarTvelobis warmomadgenlebi, donori, saerTaSoriso da arasamTavrobo
organicaciebis warmomadgenlebi.
5
2010 wlis 1 noembers, sastumro “Seraton metexi palasSi” Catarda “sadazRvevo
gzamkvlevis” oficialuri prezentacia. agreTve, moewyo ganxilva Temaze
“janmrTelobis dazRveviT sargebloba, kmayofileba da safrTxeebi”. Sexvedra
gaimarTa kvleviTi saganmanaTleblo organizaciis “partnioroba socialuri
iniciativebisTvis” (PSI) mxardaWeriT.
aRniSnuli Temis momzadeba ganxorcielda “sadazRvevo gzamkvlevis” pirveli
kvlevebis Sedegebis safuZvelze. kvlevebSi aisaxa siRaribis zRvars qvemoT myofi
saxelmwifo programiT dazRveuli mosaxlebis kmayofileba da dazRveviT sargeblobis
sxvadasxva dadebiTi Tu uaryofiTi mxareebi, aseve sadazRvevo bazris am segmentSi
arsebuli safrTxeebi. kvlevebi Catarda sxvadasxva meTodologiiT: daxuruli kiTxvariT
da aseve CaRrmavebuli interviuebis meTodikiT.
.
6
mosaxleobis araformaluri ganaTleba
siRaribis zRvars qvemoT myofi saxelmwifo programiT dazRveul mosaxlebasTan
CaRrmavebuli interviuebis Catarebis dros sadazRvevo gzamkvlevis savele jgufis mier
moxda mosaxleobis pirveladi konsultacia Semdeg sakiTxebze:
janmrTelobis dazRvevis saxelmwifo programis farglebSi sadazRvevo vauCeris
miRebis procedura;
saxelmwifo janmrTelobis dazRvevis polisis miRebis procedura da specifika;
saxelmwifo janmrTelobis dazRvevis polisis pirobebi da polisiT gaTvaliswinebuli
momsaxurebis miRebis procedura;
dazRvevis gamoyenebis dros problemebis Seqmnis SemTxvevaSi am problemebis
mogvarebis gzebi;
saxelmwifo janmrTelobis dazRvevis safasuri (sadazRvevo premiis);
janmrTelobis dazRvevis saxelmwifo programis farglebSi sadazRvevo vauCeris
pirobebiT gaTvaliswinebuli samkurnalo saSualebebis nusxaSi Sesuli medikamentebiT
sargeblobis proceduruli wesebi da sxva.
araformaluri ganaTleba aris “sadazRvevo gzamkvlevis” savele jgufis muSaobis
ganuyofeli nawili, anu kvlevis dros, “gzamkvlevis” TanamSromlebi samizne jgufebis
pirvelad konsultacias uzrunvelyofen.
7
mosaxleobis azris kvleva
seqtember-dekemberSi sadazRvevo gzamkvlevma Caatara 4 sxvadasxva saxis da
meTodologiis kvleva. oTxive exeboda siRaribis zRvars qvemoT myofi saxelmwifo
programiT dazRveuli mosaxleobis dazRveviT sargeblobisa da kmayofilebis
Seswavlas da masTan dakavSirebuli safrTxeebis Sefasebas.
pirveli kvleva Catarda marketinguli kvelevebisa da konsultaciis kompania ACT -isa da
“sadazRvevo gzamkvlevis” savele jgufis mier, erTsa da imave samizne jgufze.
pirvelma Caatara 400-mde pirdapiri interviu, daxuruli kiTxvariT, xolo meorem,
CaRrmavebuli interviuebis meTodiT, gamoikiTxa 100-mde respondenti. ukanasknelis
meTodologia saSualebas gvaZlevda gamogvevlina reprezentatuli gamokiTxvisas
miRebuli ama Tu im pasuxis gacemis mizezi. kvlevis meore talRa Catarda ACT
Research-is mier da exeboda dazRvevis saxelmwifo programis farglebSi TbilisSi
sadazRvevo kompaniis gamocvlasTan dakavSirebuli problemebis Seswavlas.
kvlevebis Sedegebi ixileT sadazRvevo asociaciis veb-gverdze www.insurance.org.ge an
misi mokle mimoxilva danarT 8-Si.
meoTxe kvleva Caatara gzamkvlevis savele jgufis mier da exeboda janmrTelobis
dazRvevis saxelmwifo programis farglebSi sadazRvevo vauCeris pirobebiT
gaTvaliswinebuli samkurnalo saSualebebis nusxaSi Sesuli medikamentebiT
sargeblobas da amasTan dakavSirebul problemebs. kvlevis zogierTi Sedegi ixileT
danarT 9-Si.
8
mosaxleobis konsultacia da davebis mogvareba
sadazRvevo gzamkvlevis cxelma xazma funqcionireba daiwyo 2010 wlis seqtemberSi.
mas mere, sadazRvevo gzamkvlevSi Semovida 201 sxvadasxva saxis janmrTelobis
dazRvevasTan dakavSirebuli momarTva. aqedan, pirveli kategoriis, anu martivi
sakonsultacio saxis SekiTxvam Seadgina 206 momarTva, meore kategoriis, anu rTuli
sakonsultacio saxis momarTvam – 1. mesame kategoriis momarTva - dava, aseve iyo
1.
dazRvevis kategoriebis mixedviT yvelaze ufro meti momarTva exeboda dauzRveveli
mosaxleobis zogad konsultacias – 206, saxelmwifo programebiT dazRveulebisgan
Semovida 41 momarTva, xolo, korporatiuli dazRveulebidan 20 momarTva.
aRsaniSnavia, rom arajanmrTelobis dazRvevasTan dakavSirebiT, dRemde, Semosulia
mxolod erTi momarTva. detaluri informaciisTvis ixileT danarTebi 1-7.
9
danarTebi:
danarTi 1:
sadazRvevo gzamkvlevSi Semosuli momarTvebis raodenoba programebis mixedviT. janmrTelobis dazRveva. 2010 wlis
seqtemberi-dekemberi
programebi
raodenoba
individualuri dazRveva
2
korporatiuli dazRveva
20
pedagogebis saxelmwifo programa
40
q. Tbilisis meriis dazRvevis programa
5
janmrTelobis dazRvevis saxelmwifo programebi
41
ar aris dazRveuli
100
jami
208
10
danarTi 2:
sadazRvevo gzamkvlevSi Semosuli momarTvebis raodenoba kompaniebisa da programebis mixedviT. janmrTelobis
dazRveva. 2010 wlis seqtemberi-dekemberi
programebi
ar aris
dazRveuli
individuluri
dazRveva
korporatiuli
dazRveva
pedagogebis
saxelmwifo
programa
q.Tbilisis
meriis
dazRvevis
programa
janmrTelobis
dazRvevis
saxelmwifo
programebi
jami
4
4
5
12
21
26
ai-si jgufi
aldagi bi-si-ai
5
alfa
3
2
arqimedes global jorjia
1
1
2
2
vesti
imedi-L International
1
1
1
35
irao
4
1
standart dazRveva saqarTvelo
3
ji-pi-ai holdingi
2
ar aris dazRveuli
98
ver migviTiTa sadazRvevo kompania
1
jami
100
3
1
37
1
5
11
3
1
4
10
98
2
20
1
1
1
4
40
5
41
208
11
danarTi 3:
sadazRvevo gzamkvlevSi Semosuli momarTvebis raodenoba kompaniebisa da kategoriebis mixedviT. janmrTelobis
dazRveva. 2010 wlis seqtemberi-dekemberi
sadazRvevo kompaniebi
I
II
III
jami
4
ai si jgufi
4
aldagi bi-si-ai
10
2
12
alfa
25
1
26
ji pi ai
8
2
10
arqimedes global jorjia
2
2
vesti
1
1
imedi-L International
37
37
irao
9
1
standart dazRveva saqarTvelo
2
1
ar aris dazRveuli
98
98
ver miuTiTa sadazRvevo kompania
4
4
jami
1
kategoriebi
200
7
11
11
3
1
208
ganxilvis procesSia (2010 wlis dekemberi)
12
danarTi 4:
sadazRvevo gzamkvlevSi Semosuli momarTvebis raodenoba kompaniebisa da programebis mixedviT. janmrTelobis
dazRveva. 2010 wlis seqtemberi-dekemberi
dazRvevis programebi
aldagi bi-si-ai
5
imedi-L
International
III
I
2
7
7
3
35
35
35
1
5
5
3
7
7
2
4
4
2
23
23
2
1
1
1
1
1
1
I
ji-pi-ai holdingi
4
1
irao
5
1
ai-si jgufi
4
alfa
21
arqimedes
global jorjia
vesti
1
korporatiuli
dazRveva
sul
biujetiT dafinansebuli
II
III
I
1
II
III
I
II
III
I
II
III
II
2
individuluri
dazRveva
III
I
2
1
1
II
sul korporatiuli /
individualuri
III
I
II
3
2
III
ar aris dazRveuli
1
5
1
II
III
5
1
2
I
sul
1
1
I
II
10
2
2
1
1
12
37
37
5
10
10
4
9
1
1
1
11
4
4
1
III
sul
II
q.Tbilisis meriis
dazRvevis
programa
sul
I
pedagogebis
saxelmwifo
programa
sul
sadzRvevo
kompania
aWaris damatebiti
samedicino
momsaxurebis
komponenti
sul
janmrTelobis
dazRvevis
saxelmwifo
programebi
3
25
1
2
2
1
1
1
26
partniori
standart
dazRveva
2
1
2
1
3
2
13
1
3
saqarTvelo
tao
qarTu
ar aris
dazRveuli
ver migviTiTa
sadazRvevo
kompania
1
1
1
3
3
86
86
98
98
98
98
1
1
4
4
100
100
103
psp dazRveva
ardi jgufi
mobiusi
jami
16
5
22
14
5
1
208
danarTi 5:
sadazRvevo gzamkvlevSi Semosuli momarTvebis tipebi. janmrTelobis dazRveva.
2010 wlis seqtemberi-dekemberi.
momarTvis mizezi
raodenoba
1
5
18
5
ar miuRia sadazRvevo baraTi
gegmiuri operaciis dafinanseba
individualuri dazRvevis SeZena
medikamenturi saSualebebis dafinanseba
dazRvevis gagrZeleba
6
pedagogis dazRvevis miRebis wesi
7
7
sadazRvevo kompaniis telefonis nomris gageba
11
8
1
12
sadazRvevo kompaniis Secvla
sadazRvevo kompaniisa da dazRveuli organizaciis finansuri urTierToba
sadazRvevo xelSekrulebis pirobebi
samedicino gamokvlevis dafinanseba
samedicino momsaxurebis miRebis wesi
14
13
saojaxo dazRvevis SeZena
1
14
15
2
7
16
siRaribis zRvars qvemoT myofi mosaxleobis sareitingo qula
socialuri saagentos momsaxurebasTan dakavSirebuli SekiTxva
q. Tbilisis meriis dazRvevis programis pirobebi
17
sadazRvevo xelSekruleba
1
18
dazRvevis saxelmwifo programis teritoriuli momsaxurebis principis darRveva
1
19
samogzauro dazRvevis SeZena
1
1
2
3
4
9
10
11
1
2
1
9
6
1
15
20
sadazRvevo momsaxurebis miReba
1
21
ganyenebuli Tematika
4
22
dazRvevis gauqmebis wesi
1
23
poliklinikis Secvla
1
24
sadazRvevo kompaniis davalianeba klinikisadmi
1
25
samedicino momsaxurebis dafinanseba
1
26
gegmiuri operaciis daCqareba
1
27
sxva
108
jami
208
16
danarTi 6:
sadazRvevo gzamkvlevSi Semosuli momarTvebi raodenoba regionebisa (administraciuli dayofa) da kategoriebis mixedviT.
janmrTelobis dazRveva. 2010 wlis seqtemberi-dekemberi
kategoriebi
regioni
I
aWaris avtonomiuri respublika
9
II
III
raodenoba
9
Tbilisi
134
6
kaxeTi
2
1
imereTi
13
13
samegrelo
9
8
Sida qarTli
8
8
qvemo qarTli
7
7
guria
8
8
samcxe-javaxeTi
1
1
mcxeTa-mTianeTi
7
6
raWa-leCxumi
1
1
cxinvali
0
0
afxazeTi
1
1
ar aris cnobili
1
1
jami
200
7
1
139
3
1
208
17
danarTi 7:
sadazRvevo gzamkvlevSi Semosuli momarTvebis raodenoba regionebisa (administraciuli dayofa) da kategoriebis mixedviT.
janmrTelobis dazRveva. 2010 wlis seqtemberi-dekemberi.
regioni
aldagi bisi-ai
aWaris
avtonomiuri
respublika
Tbilisi
6
irao
ai-si
jgufi
alfa
arqimedes
global jorjia
vesti
partniori
6
6
7
3
24
2
standart
dazRveva
saqarTvelo
tao
qarTu
2
2
5
samegrelo
Sida qarTli
International
ji-pi-ai
holdingi
7
kaxeTi
imereTi
imedi-L
1
ar aris
dazRveuli
ver muTiTa
sadazRvevo
kompania
1
1
83
2
1
4
2
4
2
1
1
2
3
2
1
2
qvemo qarTli
2
1
3
guria
3
1
4
samcxe-javaxeTi
1
mcxeTamTianeTi
raWa-leCxumi
6
1
1
1
cxinvali
afxazeTi
1
ar aris cnobili
0
jami
12
37
10
11
4
26
2
1
0
3
0
0
98
18
4
danarTi 8:
saxelmwifo programaSi CarTuli Tbilisis mosaxleobis gamokiTxvis Sedegebi.
janmrTelobis dazRveviT sargebloba, kmayofileba da safrTxeebi
2010 wlis seqtember-oqtomberSi Catarda saxelmwifo programebiT (siRaribis zRvars
qvemoT myofi mosaxleobis samedicino dazRvevis programa (sddp) da Tbilisis meriis
janmrTelobis dazRvevis programa – municipaluri programa (dmp) dazRveuli Tbilisis
mosaxleobis azris kvleva.
respondentebis SerCeva moxda saxelmwifo centraluri da municipaluri programebis
monacemTa bazebidan. gamikiTxva Catarda or talRad (pirveli - 2010 seqtembris
dasawyisSi, meore –oqtombris Sua ricxvebSi).
sul Catarda 880 pirdapiri, aqedan pirveli talRis farglebSi – 350, xolo oqtomberSi –
550, da 80 CaRrmavebuli interviu.
savele samuSaoebi Catarda marketinguli kvlevebisa da konsultaciis kompania ACT
Research-is monawileobiT.
kvlevis miznebi:
momxmareblis kmayofileba sadazRvevo produqtiT;
momxmareblis molodinebisa da saWiroebebis Seswavla;
momxmareblis dazRvevasTan dakavSirebuli damokidebulebis Seswavla;
momxmareblis mier sadazRvevo kompaniebis momsaxurebis Sefaseba da sxv.
gansxvavebuli meTodologiiT Catarebulma kvlevebma, praqtikulad, identuri Sedegebi
gamoavlina. qvemoT ixileT kvlevebis mTavari mignebebi.
kvlevebis ZiriTadi mignebebi:
respondentebi intensiurad iyeneben janmrTelobis dazRvevas;
respondentebi kmayofilni arian momsaxurebis xarisxiT;
bolo periodSi SeiniSneba mdgomareobis gauareseba;
mosaxleoba ar aris sakmarisad informirebuli.
19
intensiuri moxmareba
gamikiTxulTa 39 % erTxel mainc dasWirda dazRvevis gamoyeneba;
gamikiTxulTa 28 % erTxel mainc mimarTa sadazRvevo kompanias;
Sesabamisad,
saWiroebaTa 70 % kompaniebisadmi mimarTviT mTavrdeba, xolo 30 %-dan
umetesobas ar hqonia informacia.
mosaxleobis im nawilis, romelmac mimarTa sadazRvevo kompanias, 89 %-ma miiRo
dadebiTi pasuxi, anu saWiroebaTa TiTqmis 90 %-is SemTxvevaSi mimarTes
sadazRvevo kompanias da mimarTvebis 90 % dadebiTi pasuxiT dasrulda.
20
kmayofileba momsaxurebis xarisxiT
21
mdgo mareobis gauareseba (oqtomberi 2010 weli)
2010 wlis 1 seqtembers sadazRvevo tenderis Sesabamisad mniSvnelovnad Seicvala
dazRveulTa ganawileba kompaniebis
mixedviT – 30 aTasma centraluri saxelmwifo programiT
dazRveulma Tbilisis mcxovrebma gadainacvla sadazRvevo
kompania “alfa”-Si. am moqalaqeebis polisebiT uzrunvelyofa
unda momxdariyo erTi Tvis vadaSi. kvlevis meore talRa am
22
garemoebebis gaTvaliswinebiT Catarda da 20 oqtombris mdgomareobiT aCvena
Semdegi Sedegi:
Y
polisebi daurigda dazRveulTa 94 %-s;
polisebi darigda dagvianebiT;
saWiroebis SemTxvevaSi mimarTvis sixSire 93 %-dan 45 %-mde Semcirda;
erT Tvesi 5 %-iT gauaresda respondentTa kmayofilebis indeqsi.
23
24
informirebulobis arasakmarisi done
kvlevam aseve aCvena, rom mosaxleoba saWiroebs damatebiT informacias da
ganaTlebas dazRvevasTan dakavSirebul sakiTxebze. gamoCnda, rom:
gatarebuli sainformacio politika ar aRmoCnda sakmarisi;
mosaxleoba ar aris sakmarisad garkveuli dazRvevis programis
SesaZleblobebSi;
martivi ganmartebebi TiTqmis 4-jer zrdis garkveulobis xarisxs;
da rac mTavaria,
kvlevam cxadyo, rom dazRvevis bazars gaaCnia zrdis potenciali.
qvemoT moyvanili diagrama cxadyofs informirebulobis donis zogierT aspeqts.
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danarTi 9:
janmrTelobis dazRvevis saxelmwifo programis farglebSi sadazRvevo vauCeris
pirobebiT gaTvaliswinebuli samkurnalo saSualebebis nusxaSi Sesuli
medikamentebiT sargeblobis pirobebis kvleva
gamokvlevis mizani iyo janmrTelobis socialurad daucvelTa sadazRvevo vauCeris
pirobebiT gaTvaliswinebuli samkurnalo saSualebebis nusxaSi Sesuli medikamentebiT
(medikamentebi 50 % fasdaklebiT) sargeblobis Seswavla. gamokvlevisTvis SeirCa
100 respondenti. respondentebi SemTxveviTi SerCevis wesiT ganisazRvra siRaribis
zRvars qvemoT myofi saxelmwifo programiT dazRveuli mosaxleobis siidan. kvleva
iyo piloturi da emsaxureboda saerTo tendenciebis dadgenas, rac Semdegi, ufro didi
masStabis gamokvlevis dagegmvisas iqneba gamoyenebuli.
miuxedavad mcire zomis SerCevisa, kvlevam aCvena samkurnalo saSualebebis
nusxaSi mocemuli medikamentebis CamonaTvalis gamoyenebis dabali xarisxi.
im momxmarebelTa Soris, romlebic daukavSirdnen sadazRvevo kompaniebs
samkurnalo saSualebebis nusxa gaacnes mxolod 40 %. daaxloebiT 1/3-ma nusxis
Sesaxeb interviuebis dros gaigo.
respondentebi, romlebmac gamoTqves azri medikamentebis nusxasTan dakavSirebiT
ZiriTadad or jgufad gaiyo:
1. visac ukve hqonda Sexeba medikamentebis nusxasTan – maTi Sefaseba calsaxad
negatiuria;
2. visac medikamentebis nusxis Sesaxeb ar gaugia.
aRsaniSnavia, rom sadazRvevo kompaniebma aRniSnul momxmarebelTa 40%
ganusazRvres afTiaqebi, sadac medikamentebis yidvisas kompania dazRveulebs
aunazRaurebs wamlis safasuris 50%. aTi aseTi respondentidan – 7 medikamentebs
kompaniis mier SerCeul afTiaqSi yidulobs. aseTi momxmarebeli bazris ar ise mcire
segments Seadgens, daaxloebiT 10-15 %. am segments SeuZlia sakmaod didi gavlena
moaxdinos farmacevtuli bazris formirebaze.
kvlevaSi Seswavlil iqna medikamentebis SesaZenad respondentebis mier
gamoyenebuli afTiaqebis ganawileba. gamokiTxvam aCvena, rom bolo erTi wlis
manZilze siRaribis zRvars qvemoT myofi saxelmwifo programaSi CarTuli Tbilisis
mosaxleobis
medikamentebis SesaZenad gamoyenebuli afTiaqebis struqturaSi mniSvnelovani
cvlileba moxda, rac naTlad Cans qvemoT
moyvanil diagramaze. gasagebia, rom Tbilisis siRaribis zRvars qvemoT myofi da sxva
saxelmwifo programebis farglebSi dazRveuli mosaxleoba mTlianad gadadis kompania
“alfas” momsaxurebis sistemaSi.
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bunebrivia, rom mcire zomis gamokiTxvidan gamomdinare, monacemebs Zalian
maRali saimedooba ara aqvT, magram cxadia “aversis” afTiaqebis qselSi
medikamentebis SeZenis xvedriTi wilis arsebiTi zrda bolo erTi wlis ganmavlobaSi.
am cvlilebas gansazRvravs sadazRvevo kompania “alfasa” da “aversis” afTiaqebis
qselis urTierTkavSiri, rasac adasturebs medikamentebis SesaZenad afTiaqis arCevis
mizezebis diagrama. Tu erTi wlis win afTiaqis arCevis ZiriTadi motivebi iyo: 1.
saxlTan siaxlove da 2. dabali fasebi; dRes ZiriTad mizezad saxeldeba – konkretul
(sadazRvevo kompaniis mier miTiTebul) afTiaqSi wamlis safasuris nawilobrivi (50
%) anazRaureba.
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fasebis Sedareba
samomxmareblo qcevis aseTi cvlilebidan gamomdinare sainteresoa sxvarasxva
saafTiaqo qselebSi arsebuli fasebis Sedareba da gansakuTrebiT sainteresoa
janmrTelobis dazRvevis saxelmwifo programis farglebSi sadazRvevo vauCeris
pirobebiT gaTvaliswinebuli samkurnalo saSualebebis nusxaSi Sesuli medikamentebis
fasebis Sedareba.
sadazRvevo gzamkvlevma moaxdina 107 dasaxelebis medikametis fasis Sedareba or
saafTiaqo qsels Soris: “avesi” da “farmadepo”.
aRniSnuli 107 medikamentidan wamlis dasaxelebis Tanxvedra moxda 70
SemTxvevaSi, anu Tanxvedra Seadgens daaxloebiT 70 %. Sedarebuli 70 dasaxelebis
medikamentidan mxolod 4 SemTxvevaSi “farmadepos” fasebi ufro Zviri aRmoCnda.
fasTa Soris sxvaoba am SemTxvevaSi 30 % Seadgina. danarCen 66 SemTxvevaSi
“aversis” fasebi 30 %-iT metia “farmadepos” fasebze.
sixSire
sxvaoba
ufro maRali fasi “farmadepoSi”
4
-31%
ufro maRali fasi “aversSi”
66
29%
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daskvna
kvlevis Sedegebidan gamomdinare sasurvelia damatebiTi, ufro siRrmiseuli da didi
SerCevis, kvlevis Catareba. es ganpirobebulia zemoTaRwerili kvlevis Semdegi
SedegebiT:
dazRveulebi praqtikulad ar icnoben an Tu icnoben uaryofiTad afaseben
janmrTelobis dazRvevis saxelmwifo programis farglebSi sadazRvevo vauCeris
pirobebiT gaTvaliswinebuli samkurnalo saSualebebis nusxas;
medikamentebis bazarze mniSvnelovani gavlena aqvs sadazRvevo kompaniebisa
da afTiaqebis urTierTkavSirs;
adgili aqvs medikamentebze fasebis xelovnur regulirebas, rac am konkretul
SemTxvevaSi mniSvnelovnad azaralebs momxmarebels;
ucnobia regionebSi arsebuli mdgomareoba, radganac kvleva Catarda mxolod
TbilisSi da amgvarad metad exeba TbilisSi dazRvevis saxelmwifo programebis
ganmaxorcielebel kompanias.
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