Millions of users, thousands of impressions,
hundreds of choices, one venue.
SPONSORSHIP
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
OPPORTUNITIES
A Manhattan Masterpiece
Grand Central Terminal is New York City.
Historic. Powerful. Vibrant. Romantic.
700,000 people a day. May we introduce you to them?
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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Grand Central Terminal
At A Glance
 35 Restaurants
 44 Platforms
 68 Shops
 Vanderbilt Hall & The Northeast Balcony Event Spaces
 Outdoor Event Space
 Powerful neighboring businesses and
attractions including:
The Media Giants of Times Square
The Fashion Houses around Bryant Park
The Real-Estate Moguls of Rockefeller Center
The Financial Leaders of Park Avenue
 Manhattan’s most affluent transportation hub
 Designated a National Historic Landmark in 1976
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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Grand central by the numbers
EACH HOUR…
 An average of 7,500 people pass the
corner of 42nd St. and Vanderbilt Ave. —
one of NYC’s busiest intersections.
EACH DAY…
 700,000 people earning over $67 billion
a year use Grand Central (1 million people
per day during the holiday season)
 250,000 visitors pass through Vanderbilt Hall
EACH YEAR…
 21.6 million tourists visit Grand Central
 326,000 neighborhood office workers earn a
combined $11.3 billion
 The Grand Central subway stop is the busiest in the
New York City system
 Approximately 60 million people experience the
events in Grand Central’s Vanderbilt Hall
 The Shops at Grand Central see $161 million in sales
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
EACH VISITOR…
 Has a mean HHI of $95,800
 Has a median age of 41, of which
55% male and 45% female and
of which 93% college graduates
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events at grand central:
 A landmark location that is
New York’s most beloved address
 A captured high-volume audience
 Repeat visits that assure repeat messaging
 High-income & high-spend
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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Grand Central’s annual Marquis events
The Spring Fair
When spring blossoms in the city, Grand Central is a
destination spot for New Yorkers and visitors to enjoy
the glorious season. Vanderbilt Hall gets spring fever
with over 60 unique artisans, craftspeople and
importers ushering in the spring’s spirit just
in time for Mother’s Day, Father’s Day and graduations.
Inside Out Festival
Grand Central goes Inside Out as restaurants and retailers show off their
specialties outside on Vanderbilt Ave. The last vestiges of summer’s warm
breezes beckon and the neighborhood’s 326,000 office workers spill out
to enjoy the shopping, dining, entertainment and fun.
HalloWeekend
Over 1.5 million people are exposed to
HalloWeekend held each year while over 6,000
costumed revelers attend. Reaching multidimensional demographics (parents, grandparents,
children of all ages) New Yorkers and tri-state area
visitors come for some spooky fun -- From the
pumpkin patch to the ghouls and goblins created by
world-renowned artist Ralph Lee, the event is New
York’s biggest and best Halloween party. Magical,
musical and spoken word performances entertain the
crowds and all proceeds benefit the Food Bank for
New York City.
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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Grand Central’s annual Marquis events
Kaleidoscope Holiday Light Show
Nowhere on Earth is the holiday spirit as spectacular as in New York City. And, Grand Central’s
contribution is the most breathtaking of all. The Main Concourse is transformed into one
of the greatest light shows ever. Beautiful images combined with the sounds of the season create
a vision that leaves jaws dropping and hearts full. It is New York’s must-see event.
 An Opening Ceremony and press event takes place on November 30th
 World-renowned light projection artists, ARTLUMIERE will create a holiday masterpiece
 20 shows daily, each lasting 7 minutes (shows run from 11am-9pm, every half hour on the top
and bottom of the hour)
Holiday Gift Fair
New York’s favorite destination for holiday shoppers
is Grand Central’s Vanderbilt Hall. The Fair opens just
in time for Thanksgiving and gives visitors a choice of 76
outstanding specialty vendors.
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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Marquis Sponsorship Benefits at A Glance
The following benefits are available at different Levels
for The Spring Fair, Inside Out Festival and HalloWeekend
In-Terminal Presence
 Logo on 50,000 shopping bags
 Booth on the Vanderbilt Hall Bridge
 Recognition on the Archway Banner leading into events
 Private shopping nights
 Promotional material distribution opportunities
Advertising Support
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Logo on event calendars distributed throughout terminal
Logo on all Print Ads
Logo on Posters throughout Terminal
Logo on Main Concourse duratran ads
Logo on Transit advertising; subways, buses and rail
Ad inclusion in Connections, Grand Central’s quarterly
shopping and event guide
Press Coverage
Sponsor recognition in all press efforts including:
 Press releases
 Opening ceremony
 Interviews and invitations
Online at GrandCentralTerminal.com
 Home page link to main event page
 Main event page listing for event
 Logo inclusion on all e-mail blasts (Grand Central and other databases)
 Link to sponsor home page from main event page
 Inclusion in banner ads promoting the event on third-party sites
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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Kaleidoscope holiday light show and gift fair
Presenting sponsor benefits
Advertising
 Exclusive messaging rights within the Light Show (20 times a day
for the month of December)
 Primary Sponsorship Recognition on the Following:
 Transit advertising worth $4MM comprised of 10,000
insertions on MTA buses and subways throughout the city
 100,000 Connections, Grand Central’s
bi-annual shopping and event guide
Option to include a full-color insertion in Connections at
sponsor cost for printing
 All print advertising
 Banners in Main Concourse
 Posters throughout The Terminal
 25,000 Grand Central holiday shopping bags
Opportunity to include promotional collateral in the bags
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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Kaleidoscope holiday light show and gift fair
Presenting sponsor benefits
Event
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Booth on the Vanderbilt Hall Bridge for duration of Gift Fair
Opportunity to host pre-event for VIP guests in Vanderbilt Hall
Opportunity to host private shopping night
Opportunity to distribute promotional material at the Holiday Gift Fair
as well as outside The Terminal for specified dates
Press
 Logo inclusion / name recognition in all press releases, tip sheets,
opening ceremony, invitations and interviews
Online at GrandCentralTerminal.com
 Home page tile for the Holidays that will link to main event page
 Main event page listing for Kaleidoscope Holiday Light Show
 3 dedicated e-mail blasts announcing the Kaleidoscope Holiday
Light Show (minimum distribution - 25,000)
 Link to sponsor’s home page from main event page
 Inclusion in banner ads promoting the event on third party sites
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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Kaleidoscope holiday light show and gift fair
associate sponsor benefits
Advertising
 Logo inclusion in 100,000 Connections, Grand Central’s
bi-annual shopping and event guide
 Logo inclusion in all print advertising
 Logo inclusion on banners in Main Concourse
 Logo inclusion on posters throughout The Terminal
 Secondary Logo placement on 25,000 Grand Central
holiday shopping bags
Event
 Booth on the Vanderbilt Hall Bridge for duration of Gift Fair
 Opportunity to host pre-event for VIP guests in Northeast
balcony
 Opportunity to distribute promotional material outside The
Terminal for specified dates
Press
 Name recognition in all press releases
Online at GrandCentralTerminal.com
 Home page tile for the Holidays that will link to main event page
 Main event page listing for Kaleidoscope Holiday Light Show
 3 dedicated e-mail blasts announcing the Kaleidoscope Holiday
Light Show (minimum distribution - 25,000)
 Link to sponsor’s home page from main event page
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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Kaleidoscope holiday light show and gift fair
supporting sponsor benefits
Advertising
 Logo inclusion in 100,000 Connections, Grand Central’s
bi-annual shopping and event guide
 Logo inclusion on banners in Main Concourse
 Logo inclusion on posters throughout The Terminal
Press
 Name recognition in all press releases.
Online at GrandCentralTerminal.com
 Home page tile for the Holidays that will link to main event page
 Main event page listing for Kaleidoscope Holiday Light Show
 Link to sponsor’s home page from main event page
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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UPCOMING SPONSORSHIP OPPORTUNITIES
VANDERBILT HALL
From January 25, 2007 to September 1, 2008, Vanderbilt Hall
at Grand Central Terminal will go under renovation. Originally
renovated in 1992 from the Terminal’s Main Waiting Room into
New York’s premiere public event space, Vanderbilt Hall will
undergo a refresh in order to maintain its historic significance in
the landscape of grand Central. The hall will re-open in the Fall of
2008 in time for the annual Halloweekend and Holiday fairs
along with other wonderful, free public events. During the
renovation, a tremendous opportunity exists for you to deliver
your brand and message to the millions that will pass through the
Vanderbilt tunnel that will line the entrance from 42nd Street into
the Main Concourse.
Here’s a list of just some of the opportunities to take advantage of
this unique, limited-time offer:
Large format graphics along the walls of the tunnel
Multiple messages through posters leading to the renovation site
Logo listings on collateral describing the renovation through
monthly updates
Prominent logo information on website page explaining
the renovation
Collateral distribution or small event opportunities on the bridge
leading into the Hall from the Main Concourse
Opportunity for renovation sponsorships
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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media sponsor benefits
Advertising
 Logo inclusion on transit advertising worth $4MM comprised of 10,000
insertions on MTA buses and subways throughout the city
 Logo inclusion in 100,000 Connections, Grand Central’s bi-annual
shopping and event guide
 Logo inclusion in all print advertising
 Logo inclusion on banners in Main Concourse
 Logo inclusion on posters throughout The Terminal
 Option to include logo on 25,000 Grand Central Holiday shopping bags
Event
 Booth on the Vanderbilt Hall Bridge for duration of Gift Fair
 Opportunity to host pre-event for VIP guests in Northeast balcony
 Opportunity to utilize Grand Central Terminal for acquisition opportunities
 Opportunity to Host a private shopping night
 Opportunity to distribute promotional material at Holiday Gift Fair
Press
 Name recognition in all press releases
Online at GrandCentralTerminal.com
 Home page tile that will link to main event page
 Main event page listing for Kaleidoscope Holiday Light Show
 Option to participate in 3 dedicated e-mail blasts announcing the
Kaleidoscope Holiday Light Show (minimum distribution - 25,000)
 Link to sponsor’s home page from main event page
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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grand central’s event clients create unique
experiences inside vanderbilt hall
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Tennis Magazine’s Grand Slam
Turner Classic Movies’ Celluloid Skyline
National Geographic’s Photography Exhibit
Bear Stearns’ Professional Squash Tournament of Champions
The VisitScotland Tartan Week
Popular Science’s Best of What’s New
Panasonic’s HDTV Product Debut
“We can’t thank Grand Central Terminal and Jones Lang LaSalle enough for
all your time and energy in helping us make the VISA Signature Promotion
a Success! The Signature product group executed the first "Show your card"
(SYC) / "Surprise and Delight" (S&D) pilot program for the NYC
market. The program was initially developed as part one of two programs
(with part one intended as a smaller pilot) to be executed in the NYC market
for calendar 2007. Grand Central Terminal's "Spring Fair" was a great
opportunity to generate awareness to a broader audience and to take
advantage of our merchant partnership with 1800Flowers around Mother's
Day. The Grand Central sponsorship benefits included PR, signage and
marketing all throughout the terminal that extended the Visa Signature
messaging to up to 700,000 visitors a day. It was a tremendous success!”
Erica Kaponya
GMR Live for Visa Signature
‘In the three years VisitScotland have held our Tartan Week event at Grand
Central Terminal our relationship with the Jones Lang LaSalle and Metro
North teams have developed into a very close and beneficial working
relationship. They take time out to understand our objectives and work well
with us to support our achievements. Our promotions most often require
unusual, quirky and headline grabbing activities and no matter how out with
the realms of normality, every effort is taken to help us deliver whilst at all
times, remaining dutiful and professional in their regard for the safety and
wellbeing of our staff and the commuting public with the Terminal’. Isobel O’Brien
VisitScotland
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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Other sponsorship opportunities
The Grand Central Marketing Team looks forward to
creating long-term, creative solutions that will
drive exposure within The Terminal.
Such programs can include:
Collateral Sponsorships
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Event Calendars
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Maps
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Directories
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Itineraries
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Coupon Books
Semi-Permanent Programs
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Wireless Hotspot Sponsorships
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Take-out containers in the Dining
Concourse made from sustainable
materials
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Working with Grand Central to
create Green initiatives within the
retail spaces and restaurants
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Targeted events on the Northeast
Balcony, Grand Central Market
and the Dining Concourse
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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“Grand Central Terminal.
A landmark Opportunity.”
Contact
Karen C. Weber
Director of Marketing, Grand Central Terminal
Jones Lang LaSalle
Tel: 212.340.3405
Fax: 212.340.4895
Email: [email protected]
Bettina L. Klinger
Principle
Klinger Partners
Tel: 212-400-7228
Fax: 646-512-5629
Email: [email protected]
2007 GRAND CENTRAL TERMINAL / JONES LANG LASALLE PROPRIETARY AND CONFIDENTIAL
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