Comparison of Amazon, Kroger, and Walmart’s Current Online Grocery
Propositions
Amazon
Banner
Fresh
Pantry
Market
Seattle, Los
Angeles, San
Francisco, NYC,
Philadelphia
Convenience
-
Delivery
-
Pickup
National
Same-day,
overnight
Mid-South
Atlantic (~150 out
of 220+ stores)
Kroger Home
Shop (pilot)
Cincinnati (1
store)
2-day delivery
7 days/week
pickup windows
~4,000 SKUs
Value:
Item price
Fair pricing
Competitive
-
Membership,
$299/yr (including
$99 Prime); free
$5.99 per box
delivery with $50
minimum, tip
suggested
Service fees
Harris Teeter
Express Lane
Walmart
King Soopers
Home Shop
Walmart Grocery
Delivery & Pickup
(pilot)
Drive Pick-Up
(pilot)
Denver, Boulder,
Colorado Springs
Bentonville,
Denver,
Huntsville,
Phoenix, San
Jose, San
Francisco
Bentonville
7 days/week
delivery windows
Same-day
National ship
Broad fresh
assortment
(including local
merchants/
restaurants), plus
crossover to 1.5
million GM SKUs
Assortment
Kroger
= Store
Same-day,
overnight
Same-day
No more than
100K SKUs
10K SKUs
= Store
= Supercenter
= Nearby
Supercenter
Pickup: $4.95
$5-$10 delivery
fee
Reserve in-store
= Store
Fresh & dry
grocery, non-food
items
= Store
Source: Kantar Retail analysis
© Kantar Retail 2015
= Store
Tiers by duration:
- $4.95/ trip
- $16.95/ month
- $99.95/ year
= Store
N/A
Delivery: $10.95
No pickup fee
None
1