PRAYAAG’10
The Catalyst Forum
Jamanalal Bajaj institute of
Management Studies
Following is the format of a retail shop, ‘The Bazaar of Isfahan’• As a Retail shop it consists of various functions like Counters and products
like, medicines, gifts, vegetables, etc.
•Various shapes/formats have been used in the retail shop to form outlets for
such functions/products
• Each shape has its own characteristics, advantages and disadvantages
• The formats in red are stable and cant be changed
• There are 3 pillars in the retail shop which are marked by a circle
• The Rectangular formats with, Refrigerated Products and Medical
store cant be changed or moved, however the products sold within
them can be changed
• The information about the designs of the shapes/formats is provided in the
following slides
• No other shapes can be used in the shop apart from the ones explained in
the following slides
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‘The Bazaar of Isfahan’- Basic Layout
Stationery
FMCG Goods
Stationery
Refreshments
(snacks)
Fruits and Vegetables
Coffee shop
Music Centre
Medical Store
FMCG Goods
Refrigerated Products
Counter 1
Counter 2
Gifts Centre
Baggage
Glass walls
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Apparel
Store
Stationery
Entrance
Glass walls
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Problem Statement in the retail shop, ‘The Bazaar of Isfahan’
The shop is running through losses and the management thinks that
it is because of the faulty retail format. You have to change the retail
format and come up with a new format satisfying the following
conditions:
• Only the 6 types of shapes/formats explained in the following slides
can be used
• There is no restriction on the size of a particular format/shape you
want to use, however the size of the Retail shop as a whole cannot be
changed
• There are no restrictions on the number of formats/shapes of a
particular type you want to use
• The shapes marked in red and their placement in the shop (as
shown in the basic layout) cannot be changed/moved, however you
can change the product sold in that format. For E.g., The rectangle
format in which medical store is operated at present cannot be
changed or moved but you can operate it as a store other than a
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medical store
4
Evaluation Criteria
• Formation of the new layout for the Retail
shop
• Justification for assigning a
shape/format
for
a
function/product
particular
particular
• Justification for placement of a particular
shape at a particular place in the retail shop
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Problem Statement in the retail shop, ‘The Bazaar of Isfahan’
Following are the functions and products which have to be
accommodated in the new Retail FormatSr.
Function/Product
Quantity
No.
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1.
Payment Counter
2
2.
Baggage Counter
1
3.
Medical Store
1
4.
Refrigerated Products
1
5.
Music Store
1
6.
Gift Store
1
7.
Fruit and Vegetable store
1
8.
Apparel Store
1
9.
Stationary store
2
10.
Coffee House
1
11.
Stacks for FMCG Goods like
personal care, food, etc.
4
6
Format 1
Circle:
•A pillar in the middle, with a
circular wall 3 feet in height
all around.
• Desk for interaction with
the consumer on the circular
wall
• Less space for storage of
goods on the shelf
• Visibility of goods from all
the sides
desk
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Format 2
desk
Salesperson
Shelf for goods
Rectangle:
•A desk in front
followed by a shelf at
the back, both of the
same length
•Ample space for
storage of goods
•Goods visible on
shelf only in one
direction
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Format 3
•Maximum space for
storage of goods
desk
Salesperson
Shelf for goods
L-Shape:
desk
•Goods visible from 2
directions
Salesperson
Shelf for goods
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Format 4
Triangle:
•Long desk for better
customer interaction
•Small
shelf
storing goods
for
•Things
can
be
hanged on the side
walls
Shelf
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Format 5
Stacks(one sided):
Goods
Goods
•Space for storing
goods
•Net in the front to
increase the storing
space
•Helps in making the
goods more visible
and easy to be
picked up
•No need of a sales
person
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Format 6
Stacks(2 sided):
Goods
Goods
Goods
•Ample space for
storing goods
•Net in the front to
increase the storing
space
•More Visibility
•Goods easy to be
picked up
•No need of a sales
person
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Deliverables
1. Make changes as per the problem statement and the rules in the basic layout
provided to you in slide no. 3
2. Justify the changes in terms of,
•Justification for assignment of a particular product to a particular shape
•Justification for placement of the shape at a particular place in the retail shop
3. Mention the justification for the respective shape/format in the slides where the
designs of the shapes have been explained(slide no. 6-11). A sample slide is shown
below
4. Maximum number of slides in the ppt. should be -7
•
•
Basic Layout (changed)-1
Justification slides for shapes-6
5. After making the necessary changes in the ppt., The entry in the form of this ppt.,
should be mailed across to [email protected] in the format:
<Team name_Institute Name_BazaarofIsfahan>,
subject line also being,
<Team name_Institute Name_ BazaarofIsfahan >
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Format 5Justification:
1. Assigning product/function
xyz to this format-
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Goods
Goods
2.Placement of the shape at
xyz place in the Retail shop-
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To be a king … Feel Like ONE !!!
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