Amor
Love for food and body
Made by; Emilie Ibsen, Louise Søndergaard, Maya
Gravesen and Andreea Mercurean
Problem/Unmet need
• Nowhere to eat healthy
• Nowhere to get a real smoothie
Solution/How business fills need
• The only healthy place in The Valley.
• Fresh ingredients
• Health trend
Mission and social impact
• Mission statement; We want to make people aware of
what is healthy for your body. We will also provide a
pleasant service, and let people leave Amor with a smile
and a clear conscience.
• Social impact: Donate leftovers, recycle, and help the
valley get healthier
Description of
Product/Service
• Healthy sandwiches, smoothies and salads
• Making the people of The Valley healthier
• Membership
Business Model
Description of Expenses
Definition of One Unit
A smoothie
Economics of One Unit
Selling Price
Cost of var. materials exp.
Cost of labor
Other variable costs
Total COGS/ COSS
Contribution Margin
$6
$3
$1.33
$0.15
$4.48
$1.52
Monthly Break Even Units
$1619.5
= 1065.46 ≈
1066 units
$1.52
Variable Material
Expenses
Total: $3
Fruit
$2.67
Ice
$0.06
Vanilla
$0.05
Honey
$0.12
Ice
$0.1
Fixed Expenses
Total: $1619.5
Insurance
$42
Advertising
$90
Interest
$37.5
Depreciation
$50
Rent
$1400
Market Analysis
Market Statistics
Industry
Name:
Annual Industry
Sales:
Restaurant
Description of Target Consumer
-
Demographics
Geographics
Men and women
15-50
All kinds of races
From lower middle
and up
Our customers would
primarily be the citizens
of the Santa Ynez Valley
and the tourists who visit
Solvang.
Psychographics
-
Healthier living
Fashionable
Buying Patterns
- Eating out 2-3 times a
week
- Complements
- Take-out/Drive-thru
$ 660 billion
Target Market Size
Total Population
28491
Target Market
Population
21614
Market
Size
(based on
survey)
19452
Marketing and Sales
• Advertising; Flyers, events and word of mouth
• Social media
• Our app
Competition
AMOR
Rhythms Coffee
and smoothies
Chomp
Quality
Fresh fruit for the
smoothie.
Frozen fruit for
their smoothies.
They don’t sell
smoothies at all.
Healthiness
100% healthy.
Includes sugar
and other
unhealthy
products.
Serves food with
fat and sugar (
burger, fries,
milkshakes etc.)
Service
We are going to
provide the best
service possible.
They have nice
employees and a
quick service.
They have a good
services but are
too busy.
Our Competitive Advantages
1. We employ healthy looking people
2. We sell healthy food
3. We have an app
Qualifications
• Niels Brock Business College – IBB
• Past experience
Sales Projections
Total Units
57600
Gross Revenue
$345,600
Net Profit
$48070.05
Units Sold
7000
6000
5000
4000
3000
2000
1000
0
Units Sold
Jan Feb Mar Apr MayJune July Aug Sept Oct Nov Dec
Start-up Funds
Item
Chairs and tables
Equipment
Serving equipment
Kitchen
Paint
Deposit
Why Needed
For our customers, so they can sit
down and enjoy their meal
So we can make the food
To serve the food on nice plates for
our customers
To produce the food in
To paint the walls
So we can rent our location
Total Startup Expenditures
Cost
$4500
Emergency Fund
Reserve for Fixed Expenses
$6756.45
$6819.75
Total Startup Investment
$27089.1
$1500
$400
$2462.9
$150
$4500
$13512.9
ROI: Return on Investment
$48070.05
$27089.1
=
1.78%
≈
$1.8
ROS: Return on Sales
$48070.05
$57600
=
0.84%
≈
$0.8
Future Plans
• Cooperation with Dine’n’dash
• Expand our menu (Vitamin smoothie)
• Expand our business
• Courses