Business Unit or Product Name
Service Research & Innovation
Institute
Costa Rica Chapter
Proposal
Dr. Carlos Araya
ArtinSoft
Agenda
 Introducción
 Kris Singh: President of SRII: SRII
Objective and Motivation (posiblemente en
Video Conferencia) 20 minutes + Q&A
 Palabras de don Rodrigo Gamez sobre
“Biomimicry”
 Introducción al Capítulo de Costa Rica:
Carlos Araya
 Conversación sobre cómo entrarle
Costa Rica Chapter
SRII Background and Opportunity
Era of Service Revolution
Costa Rica’s pattern is similar to developed countries
Needs National Strategic Direction in this space
Growth in Services will continue
Opportunity: create a National Brand in Services
IT has been the major driver of the Service Revolution
Many existing IT-based players, and many other parties doing research
Opportunity: join efforts from different sectors
Services Research will drive further IT Innovation & Business Productivity
Educational System needs to recognize/act on the space
Bring sense to Science and Technology strategy: funding and scholarships direction
Will enormously benefit from world best-practices
Opportunities: Attract investment / business on Services R&D
Services Science
“Innovate America …, encompasses the interdisciplinary
study of computer science, operations research, mathematics,
decision-making theory, social and cognitive sciences, and
other fields … to tackle the core problems of innovation in the
21st Century, including … restructure organizations, …
manage technological innovation, and … simulate systems
with complex behaviors”
Technology; Information Infrastructure; Services Models, Analytical Tools,
Engineering and Design Workbenches, Theoretical Models; Business
Processes/Tools/Methods; Human Factors; Cloud Computing, SaaS;
Operations; Professional Services; …
Science &
Engineering
Components:
Business strategy,
Business process,
HR,
Fundamental technology
Social &
Cognitive
Sciences
“SRII is an organization that is
differentiated in its approach to
solve large complex
problems”, Kris Singh
Technology
Innovation
Social
Innovation
Business
Innovation
Demand
Innovation
Business &
Management
Economics
& Markets
“Service
Science,
Management,
and
Engineering
(SSME):
A Next Frontier
in Education,
Employment,
Innovation, and
Economic
Growth”, Jim
Spohrer
“… the interdisciplinary application of science, engineering, and
management for … improving services. … contributes to systematic
innovation and improved productivity, and is the guiding force for …
improved predictability in the productivity, quality, performance, compliance,
development, reusability of knowledge, and operational innovation in
services.” Paul Horn, IBM
Costa Rica Chapter
How
+Join existing/creating Special Interest Groups
(SIGs) inside SRII: Health Care, Tourism,
University / Education, IT Services Delivery,
Media, Modernization
+Country’s Signature Chapter SIG: Environmentbased Services
–Country Brandy opportunity around Biodiversity &
Services
Why Environment-based Services
• Leader in several Environmental Services
• Several established leading services/research
groups
• Highly recognized country brand
• Some bio-informatics services will be needed
• Neutral terrain for IT Costa Rican industry
• Coalescing several currently separated spaces:
IT value-added services, environmental
services, tourism
Environment-based Services (examples)
Environmental Services
– Water quantity, quality
– Protection of sources
– Carbon fixation
– Species inventory
– Biodiversity Preservation Services
Design and Development of Sustainability Strategies
– Green Intelligence
Bioinformatics-based Services
– Green Business Intelligence
– Systems Biology, Executable Biology related services
Natural Capitalism – Valuing the ecosystem services
– Natural resources productivity: Complete-System
– Closed-cycle production models
– Comprehensive solution/services business models
©www.natcap.org
Example: Complementing Biomimicry
existing research
http://en.wikipedia.org/wiki/Biomimicry
http://www.asknature.org/strategy/1af8eca3d2fcc53c1453107a5811802f
http://www.scribemedia.org/2008/10/22/float-like-a-butterfly-with-janine-benyus/
BioServices Mimicry Hypothesis: mutualism/symbiosis
of different species, as opposed as individuals or
collectives of a single species, for inspiring innovative
Services concepts facilitated by the new technologies
BioServices Mimicry
Services from the biological stand point:
Understanding complex ecosystems, looking for holistic
approaches to solve major problems, specially involving
different species / verticals
Services as the emergent behavior of
sophisticated complex systems
Cecropia’s (Guarumo) Service Partners:
Exclusive: Azteca ants
No exclusive: bees, birds, howler monkeys, …
Example: Information and Services
“By 2015, the increased maturity and adoption of semantic information
modeling techniques (such as ontologies) will enable two-thirds of the
information management-related tasks currently performed by IT
to be automated and executed by business roles”
Gartner (Oct 09)
“The [Services Science Semantics] approach could be used
along three points in this spectrum:
– semantic descriptions of standard Web services with
the help of WSDL-S, semantic policies, and
agreements;
– semantic descriptions of lightweight Web services
using Web 2.0 technologies (…);
Structure, Describe, Find,
Integrate, Share, Store,
and Govern Information
– and ontology-based profiling of people and
organizational aspects of the assets associated with
the knowledge services”
A. Sheth, K. Verma, and K. Gomadam, “Semantics to
Energize the Full Services Spectrum”, ACM Jul06
Yahoo’s SearchMonkeys vocabulary, eBay
Systems Biology Markup Language SBML
Systems Biology Graph Notation SBGN
Business Architecture Semantics
Original Constituency Proposal
1. Academic Institutions
a. INBIO - National Biodiversity Institute (http://www.inbio.ac.cr/en/default.html )
Center for Research on Biodiversity Informatics and Discovery Science
c. CENFOTEC (http://www.cenfotec.com/ ) – leading IT education in the region
f. INCAE ( http://www.incae.ac.cr/EN/ )
b. EARTH - The School for Agriculture of the Humid Tropic – EARTH
(http://www.earth.ac.cr/ing/noticias.php )
(funded by the Kellogg’s Foundation)
g. OTS – The Organization for Tropical Studies ( http://www.ots.ac.cr/ )
d. CATIE - The Center for Research and Education on Agriculture of the Tropic
( http://www.catie.ac.cr/magazin_ENG.asp?CodIdioma=ENG )
e. National Universities: ITCR, UCR, UNA
h. National Academy of Sciences
2. IT Global Enterprises:
a. Intel, HP, IBM, Microsoft, Cisco, etc.
d. Several pharma’s working with academic institutions
3. IT local industry:
a. The Chamber of IT and Communications industries - CAMTIC
b. The Network of Investors - LINK
4. Government
Propuesta de Constitución
 Lecciones de la Naturaleza para ser exitosos!
– Es una jungla!
– Necesitamos actuar más en Equipo como los leones/lobos
 Constitución
Se busca: personas con alto interés (presentes o referidos) con características
– Capacidades de perseguir oportunidades
– Buen olfato para oportunidades
– Instinto
– Capacidad de “hacer pasar”
– Atraer otros constituyentes, como altas autoridades
– Capacidad de cierre
– Perseverancy y flexibilidad (“resilience”)
– Territorios: Internacionales o nacionales, privados o públicos
– Apoyo de individuos dispuestos a cooperar y aprender
 Mantra:
Comida para todos, prioridad para los que traigan y cooperen!
Estrategia
1. Determinar la clase de Projectos que queremos
2. Determinar las fuentes potenciales de Recursos
3. PRIORIZAR: accesibilidad, “tamaño”, y tiempo
4. Ser específicos acerca del “Objetivo”
5. Acción: “La mayor cantidad de energía en el
menor espacio posible”
The hunt is on!
• Nov09 24th Kick-Off of Costa Rican Chapter
• Dec09/Jan10 Constitution
– Constitution
– Preliminary Resourcing Definition
– Action Plan
• Jan10 25th to 27th SRII Global Leadership Conference
(Ritz- Carlton Hotel, Half Moon Bay, CA)
• Apr-May10 Chapter Public Launch – 1st Conference
– Early results
– SIGs Constitution
– Relevant Research/Projects presentations
– Recommendations