Organic Produce Trends Breakout Session

Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
Organic Produce Trends:
Current Drivers and What to Watch
Angela Jagiello
Associate Director of Conference & Product Development
1
OTA.com
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
OTAistheleadingvoicefortheorganictrade
intheU.S.,represen:ngover8,500
businessesacross50states.
The Organic
Trade Association is the LEADING
VOICE for the organic trade in the U.S., representing
Ourmembersincludegrowers,shippers,
8,500 businesses across 50 states.
processors,cer:fiers,farmers'associa:ons,
distributors,importers,exporters,
Our
MEMBERS include growers, shippers,
consultants,retailersandmore.
processors,
certifiers, farmers' associations,
distributors,
importers, exporters, consultants,
retailers and more.
OTA’sBoardofDirectorsisdemocra:cally
electedbyourmembers.
OTA’s
Board of Directors is democratically
ELECTED by our members.
OTA'smissionistopromoteandprotect
ORGANICwithaunifyingvoicethatserves
OTA's
mission is to PROMOTE and PROTECT
andengagesitsdiversemembersfromfarm
ORGANIC
with a unifying voice that serves and
tomarketplace.
engages
its diverse members from farm to
marketplace.
2
OTA.com
Sales of organic food and non-food products
in the U.S. totaled $43.3 billion in 2015
OTA.com
A key component of appealing
to the “better for you” shopper.
Heavy organic users report spending $150 on
their weekly groceries (vs $121 for nonbuyers).
Millennial parents choose organic more than
other generations.
We also asked shoppers to say how many
stores they typically visited in a week to get
the groceries they need.
22% - One store
51% - Two stores
27% - Three or more stores
OTA.com
HEALTH&WELLNESSDRIVERS
IMPLICATIONSFORORGANICPRODUCE
OrganicProduceSummit
July14th,2016
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
AGENDAFORTODAY’SPRESENTATION
CURRENTHEALTH&
WELLNESSTRENDS
LOOKING
AHEAD
AmericansaremorefocusedonHealth&
Wellness,whichhasbenefiWedorganicproducts
DriversofH&W,increasedcompe::on,andkey
implica:onsfororganicproducemovingforward
6
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
AMERICANSAREMOREFOCUSEDONHEALTH&WELLNESS
Exercising3daysaweek
onaverage
63%aretryingto
eathealthier
49%areconsciously
ea:ngmorefruits
andvegetables
45%readfoodlabelsto
makehealthierchoices
48%chooselocal,
natural&organicwhen
possible
53%willpaymorefor
foodsthatpromote
healthbenefits
Preparedfor:StrategicHealthPerspec:ves
Base:AllUSAdults(2016n=30049)
Source:Q870:Inatypicalweek,onhowmanydaysdoyoudovigorousphysicalexercise?;Q885:Whichofthefollowingdescribesyourapproachtoea:ng?
7
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
DRIVERSOFFOODRELATEDHEALTH&WELLNESS
BACKTOBASICS
Consumersarefocusedonhealthierfoodswithsimpleringredients.Products
thatarelessprocessedwithfeweringredientsareoutpacingthetotalstore.
HEALTHYINDULGENCE
Consumersaren’tjustea:ngvegetablesallday.Peoples:llwanttoindulge.
But,growthiscomingfromH&Wevenwithincategoriesthatareindulgent.
FOODFIGHT–CENTERSTOREvsFRESH
Salesareshijingtotheperimeter,butcenterstoremaintainsamajorityof
foodsales.ThebiggestmanufacturersarefocusingonH&Wasagrowthdriver.
FOODASMEDICINE
Consumersareusingfoodasmedicine,astheymanageailmentsandmaintain
theirgeneralwellness.Func:onalfoodsandmedicalfoodsaregainingtrac:on.
8
DEMANDFORSIMPLERINGREDIENTSHASLEDTOTHEGROWTH
OFHEALTHIERFOODCHOICESACROSSTHESTORE
Copyright©2016TheNielsenCompany.Confiden:alandproprietary.
Dollargrowth%chgvsYA
+2%
+11%
+16%
TotalStore
Naturalproducts
Organicproducts
Note:Wellnessclaimsarenotaddi:ve
Source:NielsenAnswers,WellnessTrack,TotalU.S.–AllOutletsCombined,,52-weeksending1/23/2016,
+17%
GMOFreeproducts
9
HEALTHYCLAIMSAREGROWINGINSALES,ANDINITEMCOUNTS
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
BIGGESTANDFASTEST
GROWINGH&W
CLAIMS
TOTALFOOD
NATURAL
GMOFREE +204moreitems
NOARTIFICIAL +100moreitems
COLORS/
FLAVORS
ORGANIC +117moreitems
+239moreitems
SOY
GLUTEN
+433moreitems
FREE
NOHIGH
FRUCTOSECORN+82moreitems
SYRUP
Source:NielsenxAOC.PeriodEndingDecember26,2015;growthsince2012highlightedclaimspresentin>75%categories
+170moreitems
ANCIENT
+34moreitems
GRAINS
NOARTIFICIAL
+52moreitems
SWEETENERS
10
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
HEALTH&WELLNESSGROWINGINTRADITIONALLYINDULGENT
CATEGORIES
Consumerss:llwanttoindulge,butwanttodoitsmartly
SALTYSNACKS
NOTJUSTMADEFROMPOTATOES…NOWWITH:
TOTALCATEGORY
$20.4BILLIONINANNUALSALES
SALESGROWTH+2.6%
ANCIENTGRAINS
LENTILS
NATURALSALTYSNACKS
+8.3%SALESGROWTH
9.3%OFSALTYSNACKSALES
ORGANICSALTYSNACKS:
+20.7%SALESGROWTH
1.8%OFSALTYSNACKSALES
SOURCE:NIELSENSCANDATA,52weeks1/23/16
KALE
QUINOA
11
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
THEFRESHFOODSPERIMETEROFTHESTOREISGROWING
Overtwoyears,shareofperimetersalestototalfoodsalesincreased1.2sharepoints
Dollar%Share
CENTER
63.2%
PERIMETER
36.8%
(+0.3)
63.3%
36.5%
(+0.9)
64.4%
35.6%
2015
2014
2013
Shr.pt.chg.vsYA
$12.4B
Growth
Source:NielsenAdvancedFreshPerspec:ve;TotalU.S.
12
FRESHCANBEFOUNDANDPURCHASEDEVERYWHERE
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
SHAREOFCHANNELSHOPPERSPURCHASINGFRESHWITHINEACHCHANNEL
DRUG
CONVENIENCE/
GAS
MASS/
SUPERCENTER
WAREHOUSE/
CLUB
19%
35%
84%
88%
Source:NielsenHomescanTotalShopperViewSpecialtyPanel,52weeksending12/26/15
GROCERY
99%
13
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
DIABETICDIAGNOSISCHANGESPURCHASEHABITSTOFRESHFOODS
Categorieswithhighlevelsofgrowthajerdiagnosis,usingfoodasmedicine
RefrigeratedJuice&Drinks
Candy
FreshStrawberries
IceCream
PrecutFreshSaladMix
Puddings/DessertsDairy
Sugar/SugarSubs:tutes
FrozenNovel:es
FreshCarrots
Milk
FreshOnions
$/HHversusYAGrowthorDeclineRela:vetoTotalUSTrends
Source:NielsenDiabetesSurvey;NielsenHomescanAllOutlets52W/E12/26/15vsYA
14
LOOKINGAHEADATH&W
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
H&WISBEINGDRIVENBYSEVERALMACROFACTORS
INCREASEIN
CHRONIC
DISEASES
RISING
HEALTHCARE
COSTS
AGING
POPULATION
DEMANDFOR
FOOD
TRANSPARENCY
HEALTH&
WELLNESS
DRIVERS
TECHNOLOGY
ACCESS
16
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
ANDH&WMATTERSACROSSTHEENTIRESTORE
CENTERSTORE
FRESH
OTC/PHARMACY
PERSONALCARE
CLINICS
17
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
RETAILERSACROSSALLCHANNELSAREUSINGH&WASA
GROWTHSTRATEGY
Examplesofstrategicini:a:vesinretail:
Priori:zinghealthyfoodsandbeWer-for-youbrandsincenterstore
Emphasizingfreshandperishablefoodsaroundtheperimeterofthestore
Trainingassociatesandusingdie:cianstobemoreknowledgeableonhealthyproducts
Focusonspecifichealthcategories(i.e.Allergy,Vitamins,Beauty)
Focusonaspecificailmentsufferer(i.e.Diabe:cs)oroldershoppers
Increasedhealthcarerelatedserviceslikeviaretailclinics
18
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
ORGANICISADIFFERENTIATORINRETAIL
AverageOrganic$ShareofFresh
5.0%
4.5%
4.0%
3.5%
3.0%
Topfreshretailers
sellalargershareofOrganic
2.5%
2.0%
acrossthefreshdepartments
1.5%
1.0%
0.5%
0.0%
HIGHFRESHVELOCITYRETAILERS
Sep:le1
Sep:le2
Sep:le3
Sep:le4
Sep:le5
LOWFRESHVELOCITYRETAILERS
Sep:le6
Sep:le7
12%ofproducedollarsalesareorganic
attop:erfreshretailers,
comparedtoonly5%intheboeom:er
Source:NielsenFreshFacts52WeeksEnding12.26.15
19
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
THELARGESTMANUFACTURERSARENOTGROWING,WHILE
SMALLERMORENIMBLEPLAYERSGROWSHARE
Nimble,quickercompe:torsaretakingsharefromthelargestfoodmanufacturers
FOOD
MANUFACTURERS
4YRCAGR
Top25 +0.1%
Next75
+3.2%
Over100
+6.3%
StoreBrands
+2.6%
Source:NielsenU.S.ScantrackxAOC52weeksending2011vs2015
20
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
THEBIGGESTFOODMANUFACTURERSARESTRATEGICALLY
FOCUSEDONH&W
Theyarefocusingonproducttransparencyandmakingchangestotheirproductporuolio
Reducingsugarandremovedar:ficialcolors/flavorsfrombrands
Removingundesirableingredientslikear:ficialpreserva:vesanddyes
Usingsimple,easytoreadingredientsandsustainableingredientsourcing
Crea:ngorganicandnaturalop:onstoexis:ngbrands
Star:ngVentureCapitalFundstoiden:fyupandcomingbrands
Acquiringdisrup:vehealth&wellnessbrands
21
BUTHEALTH&WELLNESSISNOTAONE-SIZE-FITSALLAPPROACH
UnderstandingthedriversofengagementwithH&Wiscri:cal
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
LOWERINCOMEHH’s
UNDER-INDEXAMONGTOP
WELLNESSCLAIMS
Source:NielsenAnswersOn-DemandSyndicatedPanel,52weeksending12/26/2015
THEREISADIFFERENCEIN
CONSUMERENGAGEMENT
ACROSSHEALTHIERCATEGORIES
Source:Homescan,NMIH&Wsegmenta:ons,
52weeksending12/26/2015
22
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
ITISIMPORTANTTOUNDERTANDTHEH&WCONSUMER
NIELSEN’SHEALTH&WELLNESSCONSUMERFRAMEWORK
WHO/WHATINFLUENCES
THEH&WCONSUMER
IMPACTS
WHATTHEYEAT
Foodconsump:on
Beverageconsump:on
Centerstore&Fresh
HOWTHEYTREAT
Socio-economicfactors
Lifestage
Geography
Healthcarecosts
Generalwellness
Ailmentmanagement
Media/technology
Healthcareprofessionals
Socialcauses
Sustainability
Pharmaceu:cals
OTC/PersonalCare
Supplements
WHERE/HOWTHEYSEEKCARE
Doctors
Retailclinics
Hospitals
Self-care
23
Copyright©2012TheNielsenCompany.Confiden:alandproprietary.
FINALTAKEAWAYS
Implica:onsforOrganicProduce
• 
Consumerswillcon:nuetoproac:velyengagewiththeirhealth&wellness.Assess
howorganicproducefitsintoconsumer’sH&Wmanagement.
• 
Engagewithretailersacrossallchannels.Theyarefocusingonhealthyandfresh
foods,includingandespeciallyproduce.Thisisahugegrowthopportunity.
• 
Focusonconsumersatalocallevel.Thereisnoone-size-fitsallstrategy.
• 
Bepreparedforincreasedcompe::onfromlargerfoodcompanies.Useyour
marke:ngdollarseffec:velytocon:nuetowinloyaltyandshare.
24
Thankyou!
[email protected]
OrganicProduceTrends-CurrentDrivers&WhatToWatch
Culinary Tides, Inc.
SuzyBadaracco,President
Toxicologist,Chef,Die::an
WhoWeAre…WhatWeDo
•  Whoweare:
– 
– 
– 
– 
PrivateTrendsForecas:ngThinkTank–Staff=7
2Satelliteoffices–WashingtonDC,Tokyo
Forecastworkiscreatedthroughmilitaryintelligencetechniques,ChaosTheory
Background:BSCriminalis:cs,Assoc.CulinaryArts,MSNutri:on
•  Toxicologist,Chef,RegisteredDie::an
•  Whatwedo:
–  Partnerlongtermw/foodindustryclients–sidealongThinkTank
–  LookforpaWernsinChaostoaidfuturestrategy
–  Producecustommonthly&quarterlyreportsforclients
•  Government,Technology,Adversaries/Allies,Compe:tors,Research,Flavor&Cuisine-trackedand
forecastedspecifictoclient
•  Quarterlyreportsincludeupdated12-18monthforecastforeacharea
Consumers
ConsumerBehavior:RecoveryForecast
*Ac<on/Reac<onMaps-Usedto<eeventstooutcomes,shiDsinpaEerns
Inspira:on
Factor
Cause
Priori:es
• Efficiency
• Ease
Time i
Transla:on
• Returntorestaurants
• Conveniencetrumpsbudget
• Brandsrebound
• Travelabroadh
Spending
• Value
• Worth
Income h
• Couponusei
• Valuetrumpsbudget
• Greenspendingh
• Organicrebounds
• Tradeofftrumpstradedown
Food&Flavor
• Educate
• Explore
Fear i
• Dessertsinspotlight
• Exo:c,experimentaltrumps
comfort
• Luxury,Indulgencerebound
• Playfulness,riskreturns
• Winevarietals,regionsh
ConsumerForecast2016/17
Foraged
Repurposing
Protein
Invisiblyhealthy
Snacking
Balance
Guiltfree
Fermented
Protein
Transparency
Foodsource
Authen:c
FoodWaste
Foods
Meatless
"FreeFrom"
Kids
Seasonal
Sustainability
Consciousconsump:on
Health
Mindful
Consumers
Control,Safety,security
Hyperefficiency
Allergens
Authen:city
Por:onop:ons
Customiza:on
History,Legacy,&Roots
Organic
History,inspiredstories
Customized/Personalized
Escape
Mo:va:on
Kids
Foodorigins
Exo:cOfferings
Indulgence
Value,NotPrice
Cleanslatebrands
Sustainability
SustainabilityLandscape
WithinState?
WhichCer:fica:on?
WithinCountry?
150Miles?
Whose?
Local
Seasonal
Organic
Sustainable
Re-Commerce
Packaging
HiringPrac:ces
Ethical
AnimalWelfare
Green
FairTrade
ManufacturingSites
EmbeddedBenefit
GrowingPrac:ces
ConsumerInfluencers
• 
Nielsen
• 
• 
Nielsen
• 
• 
• 
WashingtonStateU
• 
• 
• 
UofIllinois
• 
• 
OTA
• 
• 
PackagedFacts
• 
• 
IFIC
• 
Hartman
Genera:onZ'swillingnesstopaymoreforsustainableproducts-72%willingtodosoin2015vs.
55%in2014,Boomers-51%willingtopaymorein2015vs.44%in2014
Manyfoodsadver:sesustainabilityinbothmarke:ngandpackaging,with60%ofsnackssold
globallyusingbothmethods,TVadsinfluen:alpurchasesfor34%ofrespondents
Salesoforganicfoodanddrinkaresettodoubleby2018butthisisnotenoughtofeedtheworld
Thepurchaseoforganicvirtuefoodslikestrawberriesmaybebasedmoreontasteconsidera:ons,
butorganicindulgencefoodslikecookiesmaybepurchasedbasedonnutri:onconsidera:ons
35%ofUSfamilies“makeagreatdealofeffort”tochooseorganicfoodsandproducts,jumpsto
74%whenfamilieswhomakeatleastaminoreffortareadded
37%ofconsumersaged25–39arelikelytoseekoutplantproteins,(highestofanyagegroup)
followedby22%ofadultsunderage25
Americanswhosefoodandbeveragepurchasingdecisionsareimpactedbysustainabilityincreased
41%in2016vs.35%in2015,38%ofallAmericansarewillingtopaymoreforfoodthatis
producedsustainably
Topdescriptorssought:fresh81%,clean70%,real65%,61%natural,59%noar:ficialflavors,
colors,preserva:ves,58%lessprocessed,58%noGMOs
HealthHorizons
HealthTrends:Drivers
Diges:on
Vision
Fiber/Grains
hFlexitarian
Obesity
CVD
FreeFrom
FoodSafety
Energy
Calories
Mood
Organic/Natural
Sustainability
Muscle
Seniors
Joint/Bone
Salt,Sugar,Fat
Acrylamide
Control
MenuLabeling
Apps
Sa:ety
Unprocessed
Simplify
Benefit?
Health
Trust
HealthClaims
NaturallyHealthy
Cogni:veFunc:on
Obesity
Stress
Focus
Development/Decline
Cholesterol
Kids
Preven:on
Relaxa:on
Diabetes
Seasonal/Local
Diges:on
Sleep
Memory
Depression
Convenience
Snacking
Sa:ety
Kids
Por:onControl
DiningOut
OrganicProduceAlly:Breakfast
hDopaminemetabolites
iAggression(teens)
75%usuallyeatbreakfastathome,15%eatonthegointhecar/train,
10%eatatdesks
h Shorttermmemory
h Focus
65%prefermaking/assemblingmealfrom
scratch
Health
iBMI
Behavioral
iDiabetes
iHeartdisease
48%eatbreakfastatnon-tradi:onal
:mes
63%believeit’sunhealthytoskipbreakfast,only26%eat
breakfasteveryday
Whenea:ngonthego,63%grabsomethingfromhome,45%gotoa
drive-thrurestaurant,31%stopataconveniencestoreorgassta:on
Spending
• 
NPD-Breakfastfoodloversfuelrestauranttrafficgrowth,restaurantssawbreakfast-:metrafficrise4%intheyearendedMay31,
largelyduetogainsatfast-foodchains,whilelunchanddinnervisitswereflat
OrganicProduceAlly:Protein
Chickpeaflour
hFa:gue
hSa:ety
hCholesterol
Health
hBloodpressure
iCogni:vefunc:on
hColon,prostatecancer
• 
Oat
Technology
Lentein
hKidneyFailure
• 
Peaprotein
Hemp
Algae
hMortality
• 
Len:l
Redmeatconsump:oni
AlgaVia
MeatlessMondaysh
Behavioral
Flexitariansh
Proteindesireh
EasyFlav
Profi-OneStop
Plantproteinsdesireh
Vegetarian/veganchoicesh
NPD-Consump:onofmeatsnacksincreased18percentsince2010,24percentlookforproteinonnutri:onlabels,50percent
thinkthebestproteinsourceisanimalprotein
Mintel,Frost&Sullivan-productlaunchesusingpeaproteinincreased49%between2013/2014,legumes,includingpeas,
madeup34%ofnon-soyplantproteinproductsgloballyin2014,withinlegumes,peaproteinmadeup55%
UniversityofChicago–Paleodiethasitwrong,Cavemendideatcarbs,carbohydrateconsump:onwasvitalforthe
accelera:onofbraingrowthoverthelast3millionyears
FlavorHorizons
FlavorEvolu:on:Morph
*Morph-cousinstealsthespotlight
ComfortFoods
Recession
Hybrids,Stuffed
MidRecovery
Fusion
MolecularGastronomy
FullRecovery
Hybrids/Mashups&StuffedFoods
Bakery:donuts,Twinkies,puffs,éclairs,etc.
Cronut,brookie,wookie,cakepops
OtherGrains:pasta,pizzacrust,bread
Icecreamcake,piemilkshakes
Nutellasagna
Pretzelbuns,cragels
Meats:roasts,chicken,etc.
Hybrids&
Mashups
Stuffed
Ramenburger
Grapeleaves
Chicken&waffles
Waffletaco,spagheƒtaco,sushi
burrito
Beefalo,Ironagepigs
Pluot,plumcot,peacotum
Vegetables:potato,squash,peppers,
mushrooms,etc.
Pierogies
Broccoflower
Arancini
Onigiri
Kolache
Pupusas
Turducken
FoodForecast2016/17
NonGMO
Coconut
Lulo
Yuzu
Citrus
Mango
Fruit
Black,choke,pichu,tay-berry
Maple
Organic
Avocado
Sustainability
Foodwaste
Protein
KidsMeals
FreeFrom
Pumpkin
Seaweed
Beans,Pulses
Celery
Cauliflower
Localinglobaldishes
Seasonal
Local
Fig
Chicory
Invasivors
Health
Food/Flavor
Vegetables
Weeds
Tea
Citrus
Jerk
Seasonings/Sauces
Charred,smoke
Sweetbrowns
Flexitarian
Chilies
Alcohol
Seaweed
Nutrientdense
Fiber
Sour
Sumac
Ginger
Chilies
Deconstructed
RoottoStem
Speedscratch
Wildcrajing
Stuffed
Prepara:on
Livefire
Bold,spicy,exo:c
Pickled,sour,fermented
Soup
Hybrids
BeverageForecast2016/17
Nitrogen
Snackified-textures
InfusedIce
Smoke
Energy
Sparkling
Coldpressedjuice
Plantwaters
AddIns/Mixers
Spice/Heat
BiWers
Frozen
Coconutmilk
Non-Alcohol
Bubbles
Styles/Varietals
MapleH2O
Coffeefruit
Switchels
Ginger
UnblendedSmoothies
Shrubs
Mezcal
Cocktails
Aquavit
Carbonated
Applebased
Teabased
Japanese,USA,Irishwhiskey
Crajsodas
Pickleback
Infusedspirits
Updatedclassics
Culinary
Regional
“Session”
Cuisines&Fac:ons
DeepSouth/Appalachian/LowCountry
Filipino
Ar:san,HouseMade
Nordic
Brazilian
Cuban
GlobalVegetarian
Cuisines
StreetFood
Fac:ons
MiddleEastern
Snacks
GlobalBreakfast
RegionalMexican
EasternBlocEU-Russian
ComfortFusion
Foraged
Seasonal
Pickled,Sour,Fermented
SingleEstate/FarmFoods
HowtoPlayonaChangingPlayground
SustainabilityForecast
• 
• 
• 
• 
• 
• 
• 
• 
• 
Technologysourcericochetsgainground–novelsources:salt,fiber,etc.
Packagingtechnologyisdictatedbysafety,sustainabilityissues
Consumerdisconnects,confusionremainsfocusforbehavioralresearch
GenZspending,valuepaWernscomeintofocusanddifferen:atedfromothergens
Genera:onal,ethnicgroupspendingdifferencesafocusduringrecovery
Adversarialgroupstoremainfocusedoncorporatesustainabilityclaims
VegetableproteinscompetewithanimalproteinforconsumeraWen:on
FreshfoodfocusedC-storesandgrocerantsstealconsumerfocusfromrestaurants,retail
Nega:vehealthconsequencesofdietswhichvillainizefood/foodgrouprevealed
Comba:ngFa:gue
Out
IN
•  Generic“green”labelstatements
•  Marke:nghowasustainabilityprac:ce
helpsyourcompany
•  Explainwhyproducthasgreenclaimonlabel–educate
theconsumer
•  Promo:nghowyourcompany’s
sustainabilityeffortshelpsthe
environment/community
•  Marke:nghowasustainabilityprac:cehelpsthe
consumer
•  Empowerconsumers–givethemthecontrolover
beWeringtheirenvironment/communitybyusingyour
products
Thank You!
Culinary Tides, Inc.
SuzyBadaracco
President
www.culinary:des.com
sbadaracco@culinary:des.com
hWps://twiWer.com/sbadaracco
hWps://www.linkedin.com/in/suzy-badaracco-7443144
(503)880-4682