DESIGN
A central component to design is
organizing specific parts into
some type of organized whole.
The process of organizing is
design. Whether arranging
windows in a building or placing
type and images on a page
designers arrange items to
achieve a feeling of order, of
thoughtfulness.
» Design Basics,
Lauer
PROJECT ONE
LINE
Instructional Objectives
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To investigate different visual qualities inherent in
various linear organizations
1) Horizontal / Vertical
2) Diagonal
3) Curved
4) Combining these three
Three types of Line
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Horizontal / Vertical
Stability (Horizon)
Rest
•
Diagonal
Movement (dynamic diagonal)
•
Curved
Rhythmic destabilizing effect
Organic
PROJECT ONE
Objectives
• The creation of four
abstract designs
(organizations) using line
(cut paper).
• The concentration is on
communicating the
design principle of
unity/variety for each
visual organization.
Remember
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Unity and Variety
Line can become shape / Be Careful
Implied line (broken) is ok
Craftsmanship (neatness)
Follow directions
Strive for simplicity, unity, emphasis and balance
Try to avoid complexity, disorganization, sameness
and imbalance
Horizontal / Vertical Line
• Rest
• Calm
• Inorganic
• Stabilizing effect
Diagonal Line
• Movement
• Action
• Dynamic
Curved line
• Rhythmic
destabilization with the
use of curving lines
• Constant motion
• Organic
Combination
• Hard to isolate to
one quality
• Visually interesting
• Balance big three
Criteria
• 8 x 10 inch groundsheet
• Design must go edge to
edge (not floating in the center)
• Four separate sheets
• Cut black paper on white or
white on black