The Right Approach: Lose Weight, Lose Fat, Go Double!
Dr Joseph Chang, Ph.D.
Chief Scientific Officer and Executive Vice President, Product Development
Nu Skin Enterprises
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Losing weight requires a mindset change
Wear clean underwear
Go on a guilt trip
Don’t eat while playing mahjong
Stop celebrating Malaysia festivals
No more night supper
Lose weight
Stop mistress (wife) nagging
Stop eating durians
Resolve to wear a Speedo at the beach
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Health risks associated with obesity
Cancer
Stroke
Hypertension
Obesity
Heart diseases
Diabetes
5
Overweight Trend
Americans are fatter than Malaysians
≥ 25 BMI (Current Verses Projected)
But Malaysians are getting fatter faster* (*women) 100
80
60
85%
76%
9%
Increase
80%
73%
7%
Increase
47%
37%
40
22.7% 23.3%
20
0
2005 2015
2005 2015
United States
2005 2015
10%
Increase
2005 2015
Malaysia
Source: World Health Organization, "WHO Global InfoBase Online,"
http://www.who.int/ncd_surveillance/infobase/web/InfoBaseResearcher/Search/SimpleSearch/index.aspx
Women
Men
Obesity in Asia
• Asians accumulate intra‐abdominal fat without developing generalized obesity (WHO report)
2.7
China
Percent of Asians with Diabetes
3.1
Philippines
Age 20-79
3.7
Thailand
4.6
Indonesia
6.1
Korea
6.3
Malaysia
7.4
Japan
9.1
Taiwan
11.3
Singapore
12.1
Hong Kong
0
3
6
Source: Diabetic Atlas 2000
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Unbalanced Approaches = Fad Diets
•
•
•
•
•
High‐protein Diet
No‐carbohydrate Diet
Ephedra/stimulant Diet
Sugar Buster’s Diet
Blood Type Diet
• Grapefruit Diet
• Cabbage Soup Diet
• Beverly Hills Diet
• Body Type Diet
• Scarsdale Diet
• Chinese diet teas
How many supplements?
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Why these approaches fail
•
•
•
•
•
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Not clinically proven
Incorrect doses
Water loss, not actual fat loss
Not realistic expectations
No education on portion control
Unhealthy
The only approach is a balanced approach
Portion Control
Mind
Appetite
Weight Loss
Exercise
Stress
Fat Burn
Blood sugar
One prong attack wins the battle but not the war
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Principles of Weight Management
Caloric Balance Equation
E
C
C = Calories consumed
E = Calories expended
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Lose 5 kg in 30 days in 3 easy steps
Step 1
Step 2
Step 3
Fire Up Your Chemistry
Conquer Your Calories
Motivate yourself
9 Suppress your appetite
9 Inhibit fat formation
9 Preserve lean body mass
9 Take TrimShake as a replacement
9 Scan your self
9 Boosts energy
9 Track your calorie intake & burn rate 9 Reduce your stress
9 Track your weight change
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The most effective, healthful weight loss solution:
• CHEMISTRY • CALORIES
• COMMUNITY
TRA Complex
• Combination revolutionary ingredients to create a multi‐faceted approach to weight management.
• Control Carbohydrate Cravings
• Control Stress
• Control Fats Storage
• Increase Metabolism
Alpha Trim™W
NeOpuntia®
DuoLean®
• Increases dietary fat excretion by 28%
• Decreases the absorption of triglycerides
• Contributes three grams of insoluble fiber to your diet • Provides clinically‐proven fat binding benefits
•
•
•
•
Delayed digestion of carbohydrates
Prolongs state of satiety
Delays urge to consume more food
Reduces post meal blood glucose peaks
Diene‐o‐leen
• Scientific studies showing body fat loss in mice, rats, and chickens
• Active ingredients inhibit key enzymes and processes involved in fat mobilization and storage
TRA TrimShake
• Nutritionally balanced
• Low‐fat, high‐protein
• Soluble fiber slows digestion of carbohydrates
• Reduces in‐between cravings
• Vanilla and Chocolate
TRA: Pressing the balloon
• Curb Carbohydrate cravings
• Increase sugar metabolism
• Increase Fat Metabolism
• Boost • Inhibit Fat Storage
• Control stress
Thermogenesis
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Clinical study conducted by Dr. James M. Rippe, M.D.
• Cardiologist, Harvard graduate
• Health and fitness expert, over 200 publications and 25 books • Director of the Center for Clinical and Lifestyle Research Institute
• Associate Professor of Medicine (Cardiology) at Tufts University School of Medicine
Nu Skin Awarded Patent for TRA Weight Loss System
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TRA Patent
• Multifaceted weight control system
– US Patent #7,476,406; January 13, 2009 • FIELD OF THE INVENTION
– Weight control compositions systems, and methods involving the areas of botany, nutritional and health sciences, chemistry and medicine.
• 20 claims in the patents
– Proprietary blend
– Thermogenic properties
– Optimal doses to regulate stress, to curb carbohydrates, and to increase fat metabolism
Safety of TRA
• Your safety is our Priority!
• Pharmanex Assures you with 6S Quality Assurance
2005/03/13蘋果日報
2004/10/17 聯合報
Products containing Ma Huang/Ephedra are harmful to the body! 含有麻黄素的产品
会危害身体！
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HSA slimming agent test report
TRA complex
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duolean
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diene‐o‐lean
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Free from Harmful Ingredients
Product
TrxSlxx
Yes
No
No (contains yerba mate)
No Yes
Yes
Yes
Yes
Yes
No No Yes
Yes
Yes
Yes
Laxative‐free
Yes
No No No
No Yes
Yes
Ephedra‐free
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Diuretic‐free
Yes
Yes
Yes
No No
No
Yes
No
Caffeine‐free
Stimulant‐free
No Yes
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TRA outshines other Weight Mgt Programs TRA Key Product Concept
Reduce Body Fats
Competitors
Build Muscles
Reduce Weight
Increase metabolism
Lose Water
Tone and shape
Sustainable and long term
Will not create additional oxidative stress
Lose Bone Mass
Lose Muscles
Yo Yo Syndrome
Weight rebound more 30
®
Pharmanex
®
6S
Process
1. Select best possible natural products to be studied 精选 最好的天然产品来研究
6. Substantiate efficacy with clinical studies 实证 有效性于临床试
验
5. Extensive safety studies, contaminant analysis 广泛的 安全性 研究, 污染分析
4. Standardize to active markers for consistent efficacy and quality 标准化 活性成分以达到
一致的有效性和品质标准
2. Source the most effective raw materials来源 于最
有效的原材料
3. Know the chemical structure of all ingredients 知道所有成分的化
学 结构
Thousands of success stories and testimonials!
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Why is weight management important?
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Don’t wait It’s time to lose some!
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Dieting Creates Oxidative Stress
90
25,000
Scanner Scores
Body Weight (kg)
85
22,500
80
20,000
75
70
17,500
65
15,000
60
Week 0
Week 28
Week 0
Week 28
Rippe Lifestyle Institute
Zukley, 2004. The Effect of Weight Loss on Dietary Carotenoid and Skin Carotenoid Levels in Subjects Participating in a Weight Loss Study. 36
LifePak Off‐sets Oxidative Stress During Dieting
40,000
36,000
30,000
29,000
LifePak + TRA 30,000
20,000
10,000
Baseline
6 Weeks
12 Weeks
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LifePak and MarineOmega are ESSENTIAL for Weight Management!
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3S : 扫描、营养补充品、纤体
Scan, Supplement, and Shape: Pharmanex 3S
利用生物光子扫描仪测量身体状况
Scan for anti‐oxidant health
进行TRA 计划塑造健
美体态
Shape Body with TRA
摄取如沛及g3
提升身体健康
Supplement with LifePak/G3 to restore health
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Two Product Stories. One NSE Opportunity
Nutritional Foundation
Stories Weight Management
Key Products for
Primary Needs Skin so fair
Lose weight
LifePak
g3
TRA
Companion Products Energy, stamina:
• CordyMax, OverDrive
Stress free
• Cortitrol
Tools Positioning
Anti‐aging
180 System
Galvanic
Brightening
• TPW
Cell protection:
• Marine Omega
• Tegreen
SCANNER
Firming:
• TFE, TFE Ultra, TFLC
PRODERM
The Difference. Demonstrated
Radiance& Cellular energy. • Celltrex
• CoQ10
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NSE supports the 3 pillars
of your business Recruitment
Retention
Innovative Products & Technology
FSP Packages & Business Kits
Volume
Product Efficacy
Broad Product offerings
Testimonials & Trainings
ARO program & Promotions
Galvanic Spa, TFEU, TRA & LifePak
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Your Rock Solid Business Partner
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25 successful years
Operations in 48 countries
$709 million in assets
$114 million in cash
NYSE Company (NUS)
Dun and Bradstreet 5A1
$1.25 Billion 2008 revenue
$530 million in 2008 Commissions
• Over $6.0 billion in commissions paid to our partners
• Over 600 Millionaires we created
ageLOC: An update
• Become the world’s leading anti‐aging company by addressing the sources of aging, not just the signs and symptoms
ageLOC: Overarching Strategy
Two Brands – One Anti‐aging Story
ageLOC (sources of aging)
ageLOC‐based Products
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Calorie restriction has been shown to extend the maximum life span of almost every species on which it has been tested. In rodents, a 50% maximum lifespan extension is seen with a roughly 50% restriction of calorie from what would be consumed by freely‐
feeding animals.
Impact of Caloric Restriction on Aging
Caloric Restriction Diet
Normal Diet
Both animals were 28 years old
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The Big Idea
Internet
(world wide web)
Access to The Making sense Product of Big Idea
of
The Big Idea
The Big Idea
Web Browser
Search Engine
(Explorer)
(Google)
Age Browser
Age Search Engine
Communicati
on
Cure for aging
(ageLOC: Ultimate Sources of aging)
Antiaging products
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ageLOC: A “Game Over” Opportunity
• Not one source but final sources of aging
• One of the most powerful sponsoring story
ageLOC
• Bigger “reason to believe”
• Only scientifically proven approach to longevity
• Enforces the power of both NS and PX brands