The Split that Connects
Split the Sheets
Overview – August 2005
The Product
• One-half warm polar
fleece, the other cool
cotton
• Pillow cases one side polar
fleece, the other cotton
• “No-feel” seams
• Comfort and choice where
one-third of life is spent
Cool
Cotton
Warm
Fleece
Why Split the Sheets?
• Solves a common problem
• Hundreds of web sales in first months
• Substantial national attention –
media, celebrities, special events
• Personal use or gifts, bridal registries
• Consumers “get it” quickly
• Brings excitement, energy to bedding
in-store
• THEY WORK
Benefits
• Appeals to broad consumer base
• Safe, simple solution to a very
common problem
• Strong word-of-mouth
• Easily understood concept
• Personal use or gifts, including bridal
registries
• Exciting new product category for
employees to promote
Features
• Warm, non-pilling polar fleece
• Cool, quality cotton
• Pre-shrunk
• “No feel” seams
• Both flat and fitted sheets have
fleece and cotton combination
• Can be used year-round
• Multiple usage combinations
Split the Sheets –
The Company
• Consumer products company founded in
2004, based in Tacoma, WA
• Principals have decades of experience in
product development, marketing, sales,
distribution
• Company experience includes AT&T
Wireless, Tylenol, REI, Weyerhaeuser,
Bally Total Fitness, SuperValu
Split the Sheets Connects with:
• Consumers ages 21 and up
• Bedding products industry
• National and regional media
• Celebrities and special events
Connecting with Consumers
“MY LIFE IS SO MUCH BETTER NOW!
I received my sheets last week and have been
in seventh heaven every night since then. My
husband is happy because I’ve gone back to
silky nightgowns. I’m spreading the word –
these sheets have made my life so much better
I want all my friends to reap the rewards of
your sheets!”
Boston
Connecting with Consumers
“Love the sheets! I just put them on my bed
last night and I did not dream how wonderful
they would be! Thanks for making such a
wonderful product. I can hardly wait to get to
bed tonight.”
Seattle
Connecting with Consumers
“They are the best thing going and have
made for a very happy husband who can’t
wait to get into his warm side of the bed
and hates to get out in the morning. Thanks
for a great idea.”
Kensington, CT
Connecting with Consumers
“Your product is so wonderful! We can
hardly wait to get to bed at night. You have
saved our marriage.”
Los Angeles
Connecting with Consumers
“These sheets are great for both my
husband and I. The polar fleece (which is
my side) is so incredibly comfortable I cannot
wait to get in the bed at night.”
Washington State
Connecting with the Industry
“We’re kicking ourselves that we didn’t
think of this.”
– senior director of sleep innovation for major national company
“This is a great product.”
- buyer for major national retailer
“I’d love to have these in here. It would
bring new energy and excitement to what is a
pretty boring area.”
– store manager for a major national bedding retailer
Connecting with the Industry
Currently featured on Target.com
Average Guest Rating: Five Stars
Connecting with the Media
“I’ve got to talk to Mike about these”
- Diane Sawyer to Robin Roberts and Charles
Gibson on Good Morning America
“I call them the marriage preservers”
– Style Editor for East Coast newspaper
Dozens of news stories on leading
broadcast programs and newspapers
Connecting with the Media:
Coast-to-Coast Coverage
• Good Morning America
• USA Today
• Glenn Beck syndicated
radio program
• Washington Post
• Chicago Tribune
• Boston Herald
• Miami Herald
• Minneapolis Star-Tribune
• Detroit News
• Florida Today
•
•
•
•
•
•
•
•
•
•
•
Riverside Press-Enterprise
St. Louis Post-Dispatch
Kansas City Star
Milwaukee Journal-Sentinel
Knoxville News-Sentinel
Reno Gazette-Journal
Roanoake Times
Tampa Bay Tribune
Tampa Bay Times
Modesto (CA) Bee
Dozens of others
Initial Sales Throughout the US
Ranked by States
42 States and District of Columbia Thus Far
T14
1
T16
ND
MT
T6
T16
ID
SD
10
T16
T14
T14
T16
2
T9
AK – T16
HI – T16
RI – T14
T9
T15
8
T15
T14
T9
T7
T13
MO
T7
T4 11
T15 5
T16
T12
T12
AR
T16
3
T16
AL
T12
T13
T4
T16
T9
T14
T6
Sales Data by State
and State Rank – 42 States Total
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Alaska
Arizona
T9
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
T16
2
T9
T9
T12
T15
T4
T13
T16
T4
11
T13
T15
T16
T16
T16
T6
T14
T9
T6
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Mississippi
Nebraska
Nevada
New Hampshire
New Mexico
New Jersey
New York
North Carolina
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
Tennessee
Texas
Utah
Virginia
Washington
West Virginia
Wisconsin
Wyoming
T16
T14
T14
T16
T15
T14
8
T12
T7
T14
T16
T7
T14
T12
T12
3
T16
5
1
T15
10
T16
Connecting with
the World We’re In
Increasing customization in products
– “Gifting society” looking for the new,
latest
– More demands on time, tougher to sleep
– Greater consumer expectations to meet
specific needs, demands
– Current Lexus commercial ends with
couple in bed, one with covers on, one off
Connecting with
the World We’re In
Increasing interest in bedding
innovation and improvements
– Hotel/motel industry spending millions
on new bedding products, innovations -and marketing
– Current summer catalog for a major
company: 24 of 75 pages are sheets
– 3,710,000 Google links for “bed sheets”
Sleep Inducers
• Dual comfort mattresses
• Memory foam pillows and
mattresses
• Dual weight blankets and
comforters
• No-snore strips
• Ear plugs
• Sound therapy machines
• Room darkening blinds
• Eye shades
• SPLIT THE SHEETS
Why Dual Comfort Sheets?
• We live in a world of customization
with ever-increasing customer
demands
• Some major national companies are
based on dual-comfort products
• Substantial demand and interest is
evident
• Consumers always looking for the
new, the latest for personal use and
gifts
Why Split the Sheets?
• Patent-protected sheet system has
made a strong presence in the market
place
• Only company that has this patented
system
• Range of related new product ideas
• Quality and acceptance: of hundreds
of web sales to date, only one return
Why Now?
• Consumer demand is strong and
growing
• Bedding products and department
store managers and employees are
excited
• Media interest is substantial and
growing
• Special, high-profile event interest is
growing
• Split the Sheets is establishing its
retail network now
Special Events
• Split the Sheets has been invited
to participate in celebrity events
for the Oscars, CMA Fan Fair
Licensing/Logo Opportunities
•
•
•
•
•
•
•
NFL
NASCAR
MLB
NCAA
Football,
Basketball
Others
Split the Sheets
• Connects with consumer needs,
demands
• Connects with media needs
• Connects with industry needs
for new product ideas,
categories
The Split that Connects