Breaking Food Paradigms…
with Seaweed
- ABARES Outlook 2017Dr. Pia Winberg
Founder & CEO
Venus Shell Systems Pty. Ltd.
PhyCo. Pty Ltd.
Honorary Fellow
School of Medicine
University of Wollongong
Global Seaweed Production
Retrospective
2009 – Predicted markets to target
Market Opportunity & Communication
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FRDC and ABARES predict seaweed as a
future crop for the first time in 2016
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Sustainability Values: capture CO2 & sun
& bottle them for nutrition and health – with
sustainable approach to the whole process
Consistently
superior quality
seaweed for
better health
CONFIDENTIAL © Venus Shell Systems Pty. Ltd.
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A world first pilot
Bomaderry, Nowra, NSW
VSS Process & Vertical integration
BRAND PhyCo PRODUCTS
PARTNERS INGREDIENTS
FOOD
SKIN
SUPPLEMENTS
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NETWORK
INDUSTRIAL CAPACITY
KNOWLEDGE
REGULATORY ALIGNMENT
CO-OPETITION
REGIONAL DEVELOPMENT
Market is READY…
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Launching new
e-commerce
platform in April
2017
CONFIDENTIAL © Venus Shell Systems Pty. Ltd.
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PhycoFood creates….
FUN
FOOD
THAT
MAKES
SEAWEED
EASY
TO
EAT!!!
PhycoFOOD example
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Why? Because seaweed is potent!
•Minerals & Trace Elements
•Omega-3
•Dietary Fibre
•Protein
= NUTRITION
Who?
Everyone because we have a problem
• 35% of Australians OBESE in 2025?
• challenging hunger as the greatest form of malnutrition
• Chronic malnutrition is not how much you eat but what
you don’t eat
• Omega-3
• Trace elements minerals
• Dietary Fibre
TRACE …OMEGA-3… AMINO ACIDS
Omega-3 in seaweed
We turned abalone back into seafood
PhycoDIGEST example
Clincial Trial completed - ACTRN12615001057572
• Reduced bad cholesterol
• Reduced inflammation
• Reduced insulin requirement
• Improved microbiome
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Farm
to
Fork
Highly efficient
- 100tonnes / ha & annum = 20x biomass terrestrial crops
and 100% usage;
Complete nutrition
- 40% protein, all essential amino acids, soluble and
functional dietary fibre, Omega-3
Quality Australian - Genetic Barcode and Sun ray
traceability
PhycoDERM example
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PhycoTECH example
3 year scheduled production
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Complete and operate
900m2 within the 2ha
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10
8
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Full capacity 2ha,
12 month operation
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Complete full
2ha capacity build
2
0
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Production tonnes (2ha)
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Current Pilot
Commercial 2ha
Commercial 2ha
2017
2018
2019
building on Australian legacy
Aboriginal Tasmania Australia – 35,000 years ago
Thank You