EMPLOYEE VALUE
PROPOSITION
WHAT IS EVP?
• The characteristics and appeals for working for that organisation.
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E.g. flexible working arrangements
Wellness programs
Learning and development
Pay
• what makes the organisation stand out?
• The Employee Brand
• It’s the way in which organisations differentiate themselves in the labour market
• Enables:• Recruitment
• Retain
• Engage
WHAT MAKES A GOOD EVP?
• Built around attributes that genuinely attract and engage talent you
WANT!
• Consistent
• Articulated in a style that appeals to the audience
• Also contains elements that are not true now but that the company
aspires to
STRENGTHS OF EVP
• Helps to attach and retain talent
• Helps appeal to different markets and tough to hire talent groups
• Helps to re-engage a disenchanted workforce
• Creates a strong ‘people’ brand
CHALLENGES OF EVP
• Stakeholder engagement is critical
• Bespoke research is required
• Employees are a discerning audience
• Maintaining