Peter Rimmer
Report from Workshop 3
Successful networking and
campaigning in OSH
OSH communications consultant
www.healthy-workplaces.eu
1
Planning
Checkpoints
Yes
Do you involve your stakeholders?
a
a
Do you set a SMART target?
a
Do you need a campaign?
Is your message clear&simple?
Can the audience play the message back?
Does the audience get the main message?
No
a
a
a
Focus on your audience and try to get the message
across in the simplest possible manner is the first
ground rule in communication
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2
Leadership
Checkpoints
Has a meaning & significance for them?
Triggers an emotional response ( passion, joy)?
Think senior? – is the message coming from a
person of authority and trusted by the audience?
Is the message energetic and have “talk”?
Has the message the potential to motivate the
target?
Do you have your stakeholder communication
roadmap?
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Yes No
a
a
a
a
a
a
3
Successful campaigning will not work without:
74%
A. Campaign partners
B. A large budget
C. Media involvement
D. Good planning
16%
www.healthy-workplaces.eu
ia
nn
in
pl
a
M
ed
Go
od
ve
m
en
t
g
5%
vo
l
in
rg
e
la
A
Ca
m
pa
ign
Pa
Bu
rtn
er
s
dg
et
5%
4
Communications Strategy
 A new concept based on education and
entertainment
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5
Reaching out to new audiences
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6
Participation
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7
Stakeholders
Low
Level of interest
High
Power
High
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8
Stakeholders
Low
Level of interest
INFORM
CONSULT
INVOLVE
PARTNER
High
Power
High
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9
Evaluation
• Quantitative:
• Number of enquiries
• Counting hits
• Requests for materials
• Conference/workshop attendees
• Requests for newsletters/booklets
• Qualitative
• Conference evaluation surveys
• Awareness surveys
• Market research
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10
Which social media do you use personally?
38%
A. Twitter
B. Facebook
C. Other social media
D. None of these
30%
24%
No
ne
of
ed
i
lm
oc
ia
Ot
he
rs
www.healthy-workplaces.eu
th
es
e
a
eb
oo
k
Fa
c
Tw
itt
er
8%
11
Work in progress
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12
What is your opinion of the value of the workshop?
35%
A. Excellent
B. Very good
C. Good
D. Average
29%
23%
www.healthy-workplaces.eu
ge
Av
er
a
Go
od
oo
d
Ve
ry
g
Ex
ce
lle
nt
13%
13
United Colours of Benetton
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14