Key Position Information
Job Title
Supporter Growth Manager
Location
Burwood East
Date updated: 08/07/2015
Position Reports To
Team Manager, Growth
Next up Manager
Manager, Acquisition & Growth
Group
Supporter Relationships
Direct Reports
0
Primary Purpose of Job
Capabilities
The Supporter Growth Manager is accountable for implementing and driving
campaign strategy to sustain and grow the value, engagement and lifetime
value of a World Vision supporter.
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Department
Individual Supporters
Indirect Reports
Team
Acquisition and Growth
Financial Accountability
0
Yes
Strategic Thinking
Business & Commercial Acumen
Communication & Influencing
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Collaboration
Managing Relationships
Results Driven
Day To Day Responsibilities (A typical day)
This role exists to ensure World Vision is engaging individual supporters in a meaningful and lasting relationship, which ensures a supporter, can have the greatest impact
possible in the lives of the world’s most vulnerable children.
The Supporter Growth Manager is responsible for the implementation and development of campaign strategy that has been built on insights, fundraising best practice,
research and supporter feedback to deliver a framework of experiences, which will inspire World Vision supporters to extend their support. This includes specifically
fundraising but also includes advocacy and educational experiences and will deepen relationships with World Vision for the long term. This requires close collaboration
with internal stakeholders from within the Channels, Supporter Connections and Insight and Design teams and external stakeholders, agencies and suppliers ensuring this
delivers on campaign targets as part of the overall segment strategy to optimise acquisition, growth and retention.
“As a campaign manager I enjoy the challenge of working with a diverse range of people from across the business with the same goal; raising funds that will positively impact the lives of
children living in poverty. I like identifying and developing new ways of engaging with our generous donors to ensure they feel real impact of the work they enable World Vision Australia to
do.”
Travel Requirements
Role Balance
Frequency
Locations
Infrequent (5-20%)
Domestic and International
People – percentage of time getting
things done through others
50 %
Scheduling – planning,
coordinating
20 %
Technical – delivering based
on knowledge and skills
30 %
Key Accountabilities
Measured by
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
Campaign management
Manage campaign budget to plan
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Leverage overall supporter strategy and accompanying insights and 
tools

Relationship and stakeholder management


Campaign Strategy

Manage campaign implementation to designated timeframes and within budget.
Develop and implement targeted growth focused campaigns to achieve financial
and non-financial targets (i.e. Supporter centric measures)
To execute campaigns which keep the right supporters engaged through a relevant
and inspiring experience.
Grow supporter satisfaction and Lifetime value through successful strategic choices.
Continued review and measurement of campaigns to ensure optimum return
Regular review and adjustment of budget income and expenditure
Ensure that all available insights, data, research and analysis are used to build and
deliver growth campaigns.
Draw from research, campaign performance and audience insights to conclude and
report on key learnings and provide recommendations for future campaign
strategies
Build and maintain internal relationships including Insight and Design, Supporter
Connections, Channels and external relationships with agencies
Collaborate with Senior Campaign Managers to ensure campaign messaging and
strategy aligns with Individual Supporter segment strategy.
Implement and develop aspects of the campaign strategy in the Growth segment
in conjunction with and support from the Growth Team Manager, Insights and
Design team and Channels
To develop and execute end to end growth campaign strategy across all channels,
with a focus on direct mail, telemarketing and digital marketing.
% of role
35
10
10
25
20
Role Requirement
Skills
(the technical
skills to do the
job)

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Campaign management
Strategic campaign development
Planning and analysis
Budget and financial management
Negotiation
Influencing
Stakeholder management
Clear verbal and written communication
Wisdom
(the sensitive
tasks that
require good
judgement)

Knowledge &
Qualifications
(the specific
qualifications
and
knowledge
required)
Experience
(the
experience
gained including
environment,
timeframe and
context)

Tertiary qualifications in Marketing, Business or
equivalent
Translating segment strategy into campaign strategy
Knowledge of predictive modelling & analytical tools
Valuing
(the type of
work someone
undertaking
this role would
need to value)



Delivering a supporter experience that exceeds expectations
Thrive within a diverse workplace
Enjoys engaging with supporters and achieving regular results and
improvements
Proven strategic marketing experience
Fundraising experience (preferable)
Direct Marketing campaign, planning and
implementation
Managing multiple campaigns and projects
Identifying new opportunities to engage supporters
Growing supporters & developing valuable lifetime
relationships in a highly competitive environment
Other
(practical
requirements
such as
licences,
passport etc)

Valid passport
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Uses discernment and interpersonal skills to establish other’s
needs, concerns, feelings, expectations and motivations
Understand the motivations and drivers of value for each supporter
segment
Our Culture on a Page
WVA is amongst the first to help when
an emergency strikes
We Are Responsive
Be Proactive
Be Prepared
Have Resilience
We are a Christian relief, development and
advocacy organisation that seeks to transform
the lives of children and communities by
tackling the causes of poverty
WVA keeps me informed about the issues
I’m interested in and listens to my feedback
WVA is sincere and real in their interactions
and do what they say they will do
We Value People
Be Genuine
Be Clear
Have Accountability
We Are Partners
We Are Christian
Be Collaborative
Be Engaged
Listen
Be Honest
Be Gracious
Embrace Diversity
We Are Committed
To The Poor
We Are Stewards
Stewards
Be Focused
Be Efficient
Be Effective
Act Diligently
Be Empowering
I know that through WVA I’m providing
a hand up not a hand out to the world’s poorest Have Impact
WVA provides me with information
around the transparency of resources so
that I know my money is used wisely
communities
Organisation Chart
WVA provides support no matter
the faith of the community in need
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