Press Information
April 12, 2010
PHILIPS FURTHER BROADENS ITS MARKET-LEADING PORTFOLIO OF
LED LIGHTING SOLUTIONS FOR CONSUMERS AND PROFESSIONALS
Launch of innovative LED solutions to personalize homes and make cities more livable.
Frankfurt, Germany – Royal Philips Electronics (AEX: PHI, NYSE: PHG) is underlining
its global leadership in lighting by substantially broadening its portfolio of LED-based
lighting solutions which enhance the lives of people at home and in cities.
Light + Building - the world’s leading lighting and architecture fair – is providing Philips
with a platform to launch additions to its portfolio of complete and innovative LED lighting
solutions for consumer and professional applications, including:





A breakthrough 12 watt LED lamp as a substitute for a 60 watt light bulb
LivingAmbiance – a revolutionary approach to mood creation, wirelessly
integrating multiple luminaires and lamps in one system for the home
The Lirio by Philips, Arcitone and Ledino collections of distinctive, high-design
consumer luminaires to match modern interiors.
New solutions and concepts enabling municipalities to create more livable cities
through the adoption of LED street lighting
LED luminaire and control solutions for offices and shops
“Philips recognizes and understands the fundamental changes taking place in the world
today,” says Rudy Provoost, CEO of Philips Lighting and a member of the board of
management of Royal Philips Electronics. “Lifestyles are changing, urbanization is
presenting new challenges for city leaders, and society in general is more
environmentally aware. We are applying the functional and creative potential of LED
lighting to address these trends, and to simply enhance life with light.”
Home ambiance and design
Philips is introducing a revolutionary concept in home ambiance: LivingAmbiance.
Using a simple remote control, LivingAmbiance enables a room to be easily matched to
the mood or the occasion, integrating multiple luminaires and lamps wirelessly to
generate any desired type of ambient lighting.
LivingAmbience also incorporates Philips’ latest generation of LivingColors, the
acclaimed range of consumer luminaires which enable thousands of colors to be chosen
at the touch of a button. The new-shape range of LivingColors colored and white light
luminaires build on this proposition by adding adjustable and dimmable white light for
daily activities as well as offering more possibilities for ambiance creation.
2010-04-12 no. 20
1 of 3
As LED technology opens up the application of architecture and design in home lighting,
Philips will introduce a collection of home luminaires at the cutting-edge of contemporary
interior design. Three new product families - Lirio by Philips, Arcitone and Ledino each enable consumers to express themselves by applying the design flexibility of LED
lighting with bold new forms, materials and finishes.
Creating livable cities
As increased urbanization presents new challenges for cities to provide more livable
urban environments, Philips is to drive the appeal of LED in outdoor lighting to help cities
improve road and pedestrian safety, reduce night-time light disturbance and make
significant energy savings.
During 2010 Philips will introduce a new range of outdoor luminaires – CitySoul,
CitySpirit, MileWide and StreetStar – all built around LEDGINE, a future-proofed and
fully upgradable platform for outdoor luminaires to maintain pace with progressive
improvements in LED technologies.
Philips is also exploring the potential of applying LED to help ‘declutter’ city streets
increasingly obscured by a variety of elements, including lighting fixtures. Visitors to
Light + Building will be able to see a number of proof-of-concept demonstrations in new
street lighting designs, including advanced new LED luminaires which rendering lighting
virtually invisible during the day, but still ensure bright, white light at night.
Breakthrough in LED lamps
With legislation to phase out older, inefficient lighting technologies increasing demand
for replacement light sources, Philips is to introduce the first ever high-quality 60 wattequivalent LED replacement lamp.
To be launched commercially towards the end of 2010, the dimmable 12-watt bulb will
deliver an industry benchmark 806 lumens of comfortable, warm white light, complying
fully with European performance norms for replacement lamps.
For businesses such as hotels, replacing high concentrations of 60 watt lamps with
Philips’ LED replacement solution will potentially help them save up to 80% of the
energy used by older technologies, potentially saving a business over Eur 20 per lamp,
per year, with lower maintenance costs due to 25,000-hour lifetime.
Philips will introduce the 60 watt-equivalent lamp globally within its MASTER LEDlamps
range towards the end of 2010, with initial availability in professional sales channels.
For further information, please contact:
Jeannet Harpe
Philips Lighting
Tel: +31 6 53 722221
E-mail: [email protected]
Simon Poulter
Philips Lighting
Tel: +31 651066 949
E-mail: [email protected]
2010-04-12 no. 20
2 of 3
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified
Health and Well-being company, focused on improving people’s lives through timely
innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates
technologies and design into people-centric solutions, based on fundamental customer
insights and the brand promise of “sense and simplicity”. Headquartered in the
Netherlands, Philips employs approximately 116,000 employees in more than 60
countries worldwide. With sales of EUR 23 billion in 2009, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient lighting
solutions and new lighting applications, as well as lifestyle products for personal wellbeing and pleasure with strong leadership positions in flat TV, male shaving and
grooming, portable entertainment and oral healthcare. News from Philips is located at
www.philips.com/newscenter.
2010-04-12 no. 20
3 of 3