FIVE THINGS EVERY
NON-DESIGNER
SHOULD KNOW ABOUT
INTRO
5 MINS
FIVE THINGS
25 MINS
DIGITAL FILE FORMATS
10 MINS
Q&A
10 MINS
It’s all about
Shape, size and color
NO.
01
emphasis
space
movement
bala
nce
unity
NUMBER TWO
THERE IS MORE CLUTTER
TODAY THAN EVER.
Good design is about simplicity.
PICK THE RIGHT
typefaces convey meaning,
tone and personality.
MISUSING A TYPEFACE
CAN SEND A MIXED MESSAGE.
QUARTERLY
EARNINGS
FINANCIAL
MARKET
DIVIDENDS
AND RETURNS
QUARTERLY
EARNINGS
FINANCIAL
MARKET
DIVIDENDS
AND RETURNS
K
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N
MO
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H
MAY
k
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T
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s
Mon
m
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y
a
M
PROFESSIONAL
LIGHT-HEARTED
Avenir
Amzone BT
Brandon Grotesque
Apple Chancery
Helvetica Nueu
Arial Rounded MT Bold
Tr ajan
Clearface Gothic LH
Copperplate
Curlz MT
Adobe Garamond
Z ap fi no
Times New Roman
Tahoma
TRADITIONAL
MODERN
Didot
Brandon Gotesque Black
Adobe Garamond Italic
Univers 39 Thin Ultra Condensed
Edwardian Script
Impact
American Typewriter
Gotham Bold
Lucida Fax
Gotham Light
Bank Gothic
Roboto Slab
Times New Roman
American Typewriter
ITC Zapf Chancery
Ariel Black
White space is your friend.
Everything you ever
wanted to know
about design...
Everything you
ever wanted to know
about design...
#5
Color is a
powerful thing.
QUESTIONS?