Distribution Partnerships Manager
Statement of Duties
The job
Building and sustaining strategic relationships with key travel agent networks, wholesaler, access and digital
distributor partners to grow demand, and increase travel sales and yield from interstate visitors to Tasmania.
Duties
 Provide authoritative guidance and market intelligence to partners and lead the development of mutually
beneficial brand-aligned marketing activities that reinforce Tasmania’s positioning, and increase conversion
and yield from interstate visitors.
 Scope, coordinate and deliver relevant educational and engagement programs to increase sellers’
understanding and appreciation of Tasmanian products.
 Manage major projects and budgets, incorporating project management methodology and logistics
management.
 Monitor, review, analyse and interpret the performance and results of marketing activities with a view to
continual learning and improvement.
 Work collaboratively with Tourism Tasmania’s channel and content teams to ensure all project
requirements are implemented and delivered within scope.
Direction/Supervision received
The Distribution Partnerships Manager reports to the Executive Manager, Strategic Partnerships who provides
direction to achieve the required outcomes and objectives. However they are expected to be self-managing in
day to day operations, exercise judgement to analyse complex issues, demonstrate initiative in performing the
duties, and seek guidance as required.
Level of responsibility
The Distribution Partnerships Manager will be responsible for proactive strategic planning and delivery of small
to large scale projects within the Tourism Tasmania Strategic Partnerships team. As a member of a team, they
are required to consult widely within the business unit, with agency staff, the tourism industry, and staff of other
relevant agencies.
They will be required to display flexibility, creativity and initiative in developing proposals and recommendations
for consideration by management and will be responsible for the validity of such proposals.
They are also responsible for managing a small team to deliver on key projects, and to support their continual
skill development.
What you need to have
Proven ability to establish and maintain strong partner relationships and to achieve outcomes that support both
organisational and partner objectives and strategies.
Proven experience and knowledge of the travel and tourism industry and demonstrated understanding of
contemporary marketing principles, strategies and changing travel distribution channels.
Demonstrated ability to research and analyse statistical and qualitative data and draw strategic and operational
conclusions.
Demonstrated project and budget management skills, management and organisational skills to enable the
coordination and management of a variety of tasks at the same time and the planning and accurate completion
of tasks within pre-determined time frames.
Sound liaison, negotiation and consultation skills, able to communicate effectively with all levels of the tourism
industry and to work effectively as a member of a team and provide advice and guidance to others. High level
written communication skills.
A commitment to working in a values-based organisation and contributing to the development of an inspiring
enterprise.
Desirable requirements:
 Commercial experience working with tourism industry and a relevant tertiary qualification or proven
experience and achievement in a similar senior role.
What we do
We create demand for travel to the state by connecting people culturally and emotionally to Tasmania through
domestic and international marketing programs that lead and activate the Tasmanian brand and create economic
and social value for Tasmania. Our aim is to attract more leisure visitors to the state by focusing on:
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Brand marketing
Identifying and concentrating on key aspects of the State that are both good and different to develop a clear,
consistent and compelling marketing message that positively differentiates Tasmania from other travel
destinations
Content development and distribution
Creating, curating, publishing and sharing content about Tasmania that best conveys the destination brand and
creates demand for travel to the state
Brand Advocacy
Facilitating the sharing of Tasmania’s rich stories, harnessing the power and passion of Tasmanians to tell our
story and adding depth to the Tasmanian visitor experience
Partnerships for conversion
Developing and nurturing commercial marketing partnerships with a range of international and domestic travel
partners to stimulate travel sales and holiday bookings for Tasmania
Stakeholder engagement
Engaging and collaborating with other government agencies and organisations to ensure the growth in visitor
numbers is matched with the supply of adequate air and sea access, new tourism experiences, accommodation,
visitor services, infrastructure and a suitably skilled workforce.
How we go about it
The principles that guide our actions focus on understanding Tasmania’s uniqueness, challenging traditional thinking,
being consumer-centric and being accountable, yet fearless.
We work within an environment that aims to inspire creativity, bravery and dynamism in decision making with
ongoing learning and development. We support safe work practices, diversity and equity and are committed to
valuing and respecting each other as colleagues and peers. We value the contributions of all employees and treat
each other and our customers with respect.
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425127 – Distribution Partnerships Manager
Other stuff
Employment Type: Permanent Full-Time
Hours: 73.5 hours per fortnight
Location: Hobart. Occasional intrastate and interstate travel may be required
Division: Marketing
Business Unit: Strategic Partnerships
Award/Classification: Tasmanian State Service Award, General Stream Band 6
The State Service Act 2000 including the State Service Principles and Code of Conduct applies to our employees.
These can be located at www.dpac.tas.gov.au/divisions/ssmo.
Position number
425127
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425127 – Distribution Partnerships Manager