•June 1 2009 NPT.qxd 5/18/09 10:20 AM Page 14 NPT SPECIAL REPORT What Every Nonprofit Must Do to Protect Against Misuse of Grant Funds BY KENNETH R. DIEFFENBACH, CFE M ost nonprofits depend heavily on federal, state and private grant funding.A vast majority of these funds are properly used to promote and operate important programs and to help many facets of society. However, the potential that grant funds can be misused is very real. If funds are misused, there can be devastating consequences. Whether the fraud is committed intentionally, through a negligent act, by a simple mistake, or a series of mistakes, the results can range from a loss of funding or public confidence to the extreme of criminal charges. In virtually every single case of grant fraud -- including intentional theft of funds and false statements about the use of the funds -- there was likely someone in a position to prevent the problem or assist in detecting it. Every member of an organization, from the entry-level employee, to the executive staff, to members of the board of directors, has the opportunity to potentially prevent or identify such problems. The prevention or early detection of fraud issues provides a positive outcome for everyone -- including the organization, the grantor, the community, and the individual perpetrator. Following is a discussion of three risks that every nonprofit faces, related to grant funding, and the most important ways to mitigate these risks to help prevent problems before they occur. There are steps to preventing COI, including: • Annually educate every employee and board member regarding the defined COI prohibitions that bind the organization.This reminds everyone of their obligations and helps the organization to better steer clear of COI-related problems. • Refer every potential COI situation to legal counsel or the grantor in writing and request a written opinion. (An approved COI likely ceases to be a COI.) • Ensure there is a written procurement procedure in place and that it is followed. Most entities default to the state or local government procurement rules, so the primary challenge is to ensure the procedures are followed and properly documented. • Carefully review every consulting contract for the fol- CONFLICTS OF INTEREST Virtually every grant agreement requires compliance with some type of conflict of interest (COI) statement that prohibits an actual conflict of interest or the appearance of one. In practical terms, these agreements generally prohibit grant program decision-makers from making decisions about the use of funds that have an impact on their own personal interests, such as their consulting or other businesses and the businesses or employers of their family members, business partners, future or past employers, or others. A common issue in this area is the independent (or often not-so-independent) consultant who assists a grantee in developing a grant proposal and then later receives a contract to provide some of those services.These contracts are sometimes no-bid arrangements with little to no best value or price reasonableness determinations. Other common complications include the lack of a clear purpose for the contract, well-defined deliverables, and poor documentation of how the consultant earned the funds they were actually paid. Additionally, board members often run local businesses, and therefore grantees must exercise due care when making decisions to award contracts to these related parties. COI issues are rarely black and white or right and wrong scenarios.They require careful analysis and disclosure to the appropriate parties, normally the grantors themselves. 14 J UNE 1, 2009 THE NONPROFIT TIMES lowing key questions:Who,What,Where,When, How, How Much? Does the written agreement clearly lay out these details? Is the contract fairly valued and well documented? • Consider having every consulting contract reviewed by legal counsel and approved in writing by the board. MISUSE OF FUNDS A grant agreement is essentially a legal contract between a grantor and a grantee.The grantee promises to engage in certain activities or procure certain goods, and the grantor agrees to transfer funds to the grantee to pay for these costs. Some grant agreements are simple one-page documents, and some are complex with multi-year budgets, program income allowances, indirect cost rates, multiple salaries, and other variable costs. Regardless of the simplicity or complexity of a grant program, the funds must be used as agreed to and the grantee must maintain appropriate documentation to prove that the funds were indeed used as represented. To properly track the use of these funds and to support reimbursement claims, grantees are required to have an accounting system with an appropriately designed and implemented system of internal controls. One common issue in this area is the proper accounting of personnel cost claims. This becomes especially complex if an employee’s salary is paid from multiple sources of funding.There must be a process to accurately document claims to each of these grantors via a timesheet or other appropriate documentation. Additionally, every grant requires some type of written assurances from the grantee to the grantor that funds are being or have been used properly.These assurances generally come in the form of financial certifications and narrative descriptions of the grantee’s activities and accomplishments. Here’s how to help prevent the misuse of funds: • Ensure that the proposed grant program and budget documents are accurate, complete and realistic in their goals. Multiple parties should review the final grant application package before it is submitted to the grantor. • Read and understand the final grant agreement. The signed, written grant agreement is essentially a contract between the organization and the grantor. The right people, possibly including the grantee’s employees, board of directors, community partners, and others, should have access to and be required to read this document to ensure compliance. • Ensure there is an objective and well-designed process to make certain that the funds are being used as required.The establishment of written program goals and milestones can help the organization stay on the right road. Comparing budgets to actual spending can also yield helpful information. • Support all assertions. Financial status reports, narrative progress reports, and funds requests must be supported by verifiable facts. Before these reports or requests are submitted to the grantor, ensure they are reviewed for www.nptimes.com •June 1 2009 NPT.qxd 5/18/09 10:20 AM Page 15 NPT SPECIAL REPORT accuracy, sufficiency, and completeness. In many organizations, one person fills out, signs and submits these forms with no oversight or fact-checking by another party. • Properly capture and disclose program income. How does your accounting system treat program income, such as training fees? Is there a clear policy on tracking such revenues and reporting them to the grantor? • If your organization receives funds from multiple sources for the same program or overlapping purposes, carefully plan and document the receipt and use of each of these sources of funds. • Develop written procedures for properly recording time and personnel costs and regularly remind employees of the importance of maintaining accurate time records. • Use caution when it comes to indirect cost rates. Indirect cost rate calculations can be complex and cumbersome, yet they are critical to recovering costs that otherwise might not be captured. If your organization uses indirect rates, verify that the rate has been approved by an appropriate authority, audited if necessary, and adjusted as required. EMBEZZLEMENT By far the most common and potentially most damaging threat to any organization (whether funded by government grants or other sources) is embezzlement. Embezzlers are often incredibly creative, manipulative and smart people. That is why they can do so much damage and remain undetected for an extended period of time. From the simple scheme of writing themselves checks or misusing an organization’s credit card to the complex schemes of establishing dummy vendors or colluding with outside parties, the common thread to all embezzlements is poor or non-existent internal controls or overriding those controls. People often equate internal controls with the concept of trust and therefore hesitate to question employees or others when a practice violates or circumvents an internal control. An accounting system where internal controls are ignored or non-existent creates an environment where embezzlement is virtually inevitable. Here are some steps to prevent embezzlement: • Separation of duties: The functions of receipt, disbursement, recording, custody, and audit/review of cash or cash equivalents such as checks, credit cards or gift cards should be done by separate individuals whenever possible.This can be especially challenging in smaller organizations where one person “has a good head for numbers”and volunteers to “take care of the books.” • Use of an outside bookkeeper, CPA or fiscal agent: some organizations would strongly benefit from having an outside entity manage their funds. • Do not routinely allow employees to receive checks for reimbursement of program expenses. If supplies, food, or other expenses are regularly required for the grant program, establish a billing or other financial process to ensure the claims are legitimate, necessary and properly approved. • Require that bank and credit card receipts be independently reviewed and affirmatively approved by two or more people, including a board member, in a timely fashion. • Carefully control and independently verify the proper use of checkbooks, debit cards, credit cards, gift cards, and cash. Some financial institutions offer read-only access to J UNE 1, 2009 THE NONPROFIT TIMES Internet-based banking and credit card records. • Establish a clear policy and oversight mechanisms related to the following high-risk issues: payroll advances; payment of Internal Revenue Service (IRS) and state revenue withholding taxes; and, past due vendor invoices. These issues are very commonly used in embezzlement schemes as a way to free up cash or extract it from an organization. An independent board member should keep tabs on these types of transactions to help identify potential problem areas. Finally, every nonprofit should regularly educate employees and board members regarding the risks of grant fraud and the consequences if such activities occur. By emphasizing the above prevention strategies, every organization can make great strides in reducing the impact of fraud and ensuring a focus on its primary mission. If you become aware of fraud issues related to grant funded organizations or programs, report them to grantors and the appropriate federal, state, or local Office of the Inspector General (OIG).A list of federal OIG’s can be found at www.ignet.gov Ken Dieffenbach is a senior special agent with the U.S. Department of Justice, Office of the Inspector General, Fraud Detection Office. The Fraud Detection Office focuses on the prevention, detection, and investigation of fraud related to Department of Justice grants and contracts and related employee misconduct matters. The views in this article are that of the author and not necessarily those of the Department of Justice or the Department of Justice OIG. His email is [email protected] The DOJ OIG Web site is www.usdoj.gov/oig www.nptimes.com 15 •June 1 2009 NPT.qxd 5/18/09 10:20 AM Page 16 NPT SPECIAL REPORT Grant Writers And Corporate Sponsors You’re pitching a product, too: Your organization BY WADDY THOMPSON Y ou’ve spent years perfecting your grant writing skills: shaping a logical argument for why your project needs funding; creating detailed budgets to reinforce your narrative; and, gathering a variety of attachments to support your case. Now you’ve been asked to create a corporate sponsorship proposal and wonder what you can use from your grant writing experiences.Well, as they say in New York,“forgetaboutit.” Sponsorship and grant proposals are as different as night and day. When writing a grant, you certainly make a point to tie your project to the foundation’s guidelines and mission. But, the main point of the pro- Psssst... NPT JOBS HAS THOUSANDS OF READERS. PLACE YOUR AD BY CALLING ELLEN HELMS AT (973) 401-0202, EXT. 206 16 J UNE 1, 2009 posal is how important it is for your organization to accomplish its project. With a sponsorship proposal the situation is reversed -- you will spend the largest part of the proposal describing how your project will help the company meet its goals. It’s mostly about what you can do for them. To write a corporate sponsorship proposal, you need to think like the market- ing people who will evaluate it. They will want to know: • Tangible and intangible benefits to the corporation; • Demographics of your audience; • Reach of your nonprofit and your project; and, • Description of the organization and project. FUNDRAISING Continued from page 11 necessary to hire additional major gift and legacy fundraisers if you can find ways to ensure that your current staff is as productive as possible. No doubt, a move of this sort will be met by groans and complaints. But when times are tough, we’ve all got to pull our weight. 3. Gang print your materials. As you’re well aware, printing in larger quantities brings economies of scale. The difference per piece between printing 10,000 brochures and 50,000 is substantial, and it’s a lot more so when the difference is between 10,000 and 100,000 or 500,000. Obviously, you’re not going to save money merely by increasing the quantities of your print runs. However, there are at least three ways you might be able to do so: a) by ordering standard materials such as envelopes for a six- or 12-month period rather than a single mailing; b) by finding ways to print at one time several components of different mailing projects; and c) collaborating with other, non-competing nonprofits in your area to print together items of similar specifications. The charge for a “plate change” -- a different layout or design using the same ink color or colors on the same size and shape of paper -- can be negligible compared to the cost of printing the two items separately. By combining printed materials into a single print run, you can often save substantially. 4. Clean your mailing list. THE NONPROFIT TIMES www.nptimes.com When you receive a piece of mail, where do your eyes first alight? Careful now. If you’re like the overwhelming majority of people, what you notice first is your name and address. And if there’s an error in addressing you, the chances are that much greater that you’ll toss the mail aside. Yet the state of “list hygiene” in the nonprofit sector is, on the whole, deplorable. Misspelled names, undeliverable addresses, missing zip codes, and dead people abound on many so-called donor lists.The owners of these lists are losing money two ways: by wasting printing and postage costs on mail that goes nowhere but the trash, and by discouraging or insulting donors. An intensive effort to clean your mailing list can significantly reduce the costs of mailing invitations to events, newsletters, and appeals. In the United States, the United States Postal Service maintains address changes that can be integrated into your mailing list through software that’s widely available through service bureaus all over the country. It’s always worthwhile updating your list on at least an annual basis -- if not with every large mailing you send. If, instead, your list is relatively small, it’s worth the time to edit it, line by line, to correct obvious errors. NPT This article is excerpted with permission from Fundraising “When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future,” by Mal Warwick. Copyright © 2009 by Mal Warwick. •June 1 2009 NPT.qxd 5/18/09 10:20 AM Page 17 NPT SPECIAL REPORT All of those elements could be included in a letter, but it is better to send a short pitch letter and back it up with attachments giving the critical data.That way, you can emphasize the most important facts for a very quick read, while also supplying greater detail once I have their attention. Your sponsorship proposal will include the following elements: Pitch letters, demographics and reach, and follow up. PITCH LETTER This short letter will note the most important benefits to the sponsor, especially how you will recognize the sponsorship, and just enough information on your nonprofit to convince the corporation that you are a vital, ongoing operation. It should be no more than a page and a half. You really have to sell your organization and project in this letter. The more tempered approach you use in a grant proposal cover letter won’t do the job. You must make your project sound like the best opportunity out there for the corporation. In a grant proposal, you always ask for a specific amount based on a foundation’s past giving and its guidelines.With corporate sponsorship, it’s very difficult to find out what they have paid for other spon- sorships, so you must determine what sponsorship of your project is potentially worth to your sponsor.This will be based largely on the demographics and reach of your project. The International Events Group (sponsorship.com) provides a valuation service, which doesn’t come cheaply but can be very important in securing a major sponsorship. Reading their free downloadable brochure about the service, however, will give you some good ideas on how to decide what your property is worth. (Yes, in the sponsorship biz, your nonprofit is a property.) These will include tangible benefits such as logo recognition in all publications and free admission for employees, as well as intangible benefits, such as the loyalty of your audience and your organization’s prestige and position in the community. Finally, it is customary to offer a range of sponsorship fees rather than a single price. This shows that you are willing to negotiate based on the sponsor’s needs. DEMOGRAPHICS AND REACH This is the all-important “who” and “how many” of the proposal. You should mention the most relevant statistics in the pitch letter, for example, if your audi- ence is primarily women and the sponsor makes a product mainly used by women.You will give more complete information in the one-page attachment, such as gender breakdown, household incomes, and buying habits. Include information on your constituents’ loyalty to your nonprofit. If your donors/clients tend to support your nonprofit for many years, that loyalty will transfer to the sponsor. The sponsor will also want to know about products or services your constituents purchase. If you don’t have information on your constituents, you’re not ready to create a sponsorship proposal. But all is not lost:You can do a quick constituent survey using one of the free online services like zoomerang.com or surveymonkey.com and have some data in less than a week. In addition to demographics, the sponsor will want to know how many people will take part in the project or interact with your organization. If possible, back this up with the numbers from past events/projects. Also include how many people will see the sponsor’s logo (Web site, print, at events, etc.). Be specific and accurate.You might believe that you need to overstate the numbers you’ll reach, but don’t. You’ll have to report back to the sponsor, and inflated numbers will come back to haunt you. For Web site traffic, use “visits” or “unique visitors,” not the irrelevant “hits” as a measurement. Finally, you might include a small brochure or one-page fact sheet about your organization and/or the project you want sponsored. You will never include (unless specifically requested) a CD/DVD, annual report, bulky brochures or publications. FOLLOW UP It is rare that a sponsor will call you as soon as your letter is read. You must follow up within a week or so to start a conversation. Be prepared to negotiate and keep in mind that most sponsorship dollars go for events with mass audiences, such as like professional sports. Chances are you can’t compete with those numbers, but your nonprofit has the specific and loyal audience for which some company is looking. Many companies now require online submission of sponsorship proposals. Even in these cases, try to find a name of someone in marketing to call to follow up. NPT Waddy Thompson is the author of “The Complete Idiot's Guide to Grant Writing.” CELEBRATING 30 YEARS Tough Times. Tough Questions. Get Answers. GRANTSEEKER TRAINING LEARN TO THRIVE IN CHALLENGING TIMES. Discount Deadline EXTENDED to June 5th! Friday, June 12, 2009 The New York Marriott Marquis • Times Square • New York City Register at www.frdny.org Members pay $275 • Non-members pay $390 Get CFRE points toward accreditation! For registration questions, call: 516-333-0681 Interested in exhibiting at the conference? Contact Stu Boysen: 516-746-6700 Get the inside track on what makes a breakthrough proposal and helps secure your long-term success. With ten courses in 17 cities, the Foundation Center’s expert instructors will help you sharpen your strategic fundraising skills. Learn new techniques that will get you the grants you need now more than ever. Register today. foundationcenter.org/training/ Take advantage of more than fifty different educational workshops in ten specialized topic areas; Career Services; special promotional offerings from more than 80 companies in the Exhibit Hall; and enjoy a seated lunch featuring remarks by Peter Peterson. J UNE 1, 2009 Put the best practices in fundraising to work and build long-term stability for your organization. SPECIAL DISCOUNT SAVE $25 for each additional registration made at the same time. TM The Foundation Center is an approved provider for CFRE continuing education points. THE NONPROFIT TIMES www.nptimes.com International 17
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