13 November 2013
Our story
Insert name of presentation on Master
Presenter:
Bob Hudson, Chief Executive
Slide
Presentation
• Where we have come from
• Where we are and why we need to
refresh
• Our strategy for the future
Bob Hudson, Chief Executive
Today’s outcomes
• Understanding of the Public Health Wales
story
• Understanding of the contribution you,
your team, division and directorate make
to Public Health Wales’ success
• Confidence to share this story with your
colleagues, stakeholders, friends and
family
Bob Hudson, Chief Executive
Pre history
• Wales - country of communities with
distinct culture, industrial legacy and
growing political self confidence
• Strong public health legacy: Archie
Cochrane and Julian Tudor-Hart
• Pre 2013: public health in health
authorities, a Trust and PHLS
• 2003-2009: fragmented system and
hosted function
Bob Hudson, Chief Executive
The first four years
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Difficult beginning
Contested space
Break with Velindre
Senior team developed
Organisational growth during austerity
Bob Hudson, Chief Executive
We have earned the right
to lead the system
• New and redesigned screening
programmes
• Response to outbreaks
• Improving healthcare quality
• Valued health intelligence documents
• ‘Transforming Health Improvement’
• Changing the way people think
Bob Hudson, Chief Executive
But it’s not enough
• Too many people in Wales still have too
poor a quality of life
• Aging population, increasing obesity and
too many people still smoke
• Link between poverty and ill health
• We can’t afford to treat, care for and
support everyone
Bob Hudson, Chief Executive
The world is changing and
so must we
• We must play our part, using public
money more effectively
• We must do more to promote health and
wellbeing, prevent illness and reduce
health inequalities
• We must focus on activities that have
positive, large scale impact
Bob Hudson, Chief Executive
More important than ever
that we take the lead
• Uniquely placed to lead the system
• Our reputation and future is at stake
• Collaboration and partnership to increase
our influence and impact
• Never has the level of interest in, and
scrutiny of, what we do been so great
• We must instil urgency
Bob Hudson, Chief Executive
Serious about increasing
our impact
Lead
• Create a real sense of our brand
• Convince Welsh Government and others
that we are adding real value
• Make the case for prevention and
investment
• Define effective services and prioritised
actions
Bob Hudson, Chief Executive
Serious about increasing
our impact
Mobilise
• Work more effectively across traditional
boundaries to mobilise resources
• Explore and build new collaborations
• Clarify roles in the system
• Build strong relationships with Directors
of Public Health and the health boards
Bob Hudson, Chief Executive
Serious about increasing
our impact
Deliver
• Describe our work as outcomes not
activity
• Invest in what works and stop things
that don’t
Bob Hudson, Chief Executive
Challenge the beliefs that
limit us
• ‘Our vision isn’t clear’ – what are we
doing
• ‘Public health can’t deliver‘ – we can
• ‘Our job stops at giving advice and
producing reports’ – take action
• ‘Inward looking and obsessing about
ourselves’ – mobilise others
• ‘How hard it is’ - deliver
Bob Hudson, Chief Executive
Strategy: moving us to
another level
• Aim: Healthier, happier and fairer Wales
• Purpose: Protect and improve health and
wellbeing and reduce health inequalities
• Approach: Lead, mobilise and deliver
• Commitments in three domains and
enablers
• Outcomes, priorities and plans
Bob Hudson, Chief Executive
We will create a healthier,
happier, fairer Wales
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Leading the system
Great place to work
Great place to live
Genuine respect for us based on the
difference we have made
• Champions for the health of everyone
• Achieving by working together and living
our values
What’s different?
• Lead, mobilise, deliver
• Three commitments, not seven strategic
objectives – based on domains
• Outcome focus
• Healthcare public health
• Building the foundations
• Distributed leadership
Bob Hudson, Chief Executive