2018 Marketing Deck: Las Vegas and Beyond...
Win-Win Entertainment connects professional performers with opportunities to
share their time and talent with children in need.
Bring Win-Win Entertainment to YOUR city today!
The Win-Win Entertainment Board of Directors is a group of
industry leaders committed to enhancing Win-Win’s mission
of connecting great causes with great entertainers… one
show at a time. Win-Win is 100% volunteer driven without
any paid staff members.
Executive Board
Jeff Civillico
Debbie Bingham (President), VP of Business Development at
One Degree World Systems, Inc.
Welcome, and thank you for your
interest in Win-Win Entertainment!
Jeff Civillico (Founder & Chairman), Caesars Entertainment
Headliner, Live Host & TV Personality
Who we are: Win-Win Entertainment is a 501c3 nonprofit that creates
opportunities for professional performers to give back. Our first year, we
arranged 1 charity performance a month for the Las Vegas community. 5
years later in 2015, thanks to our dedicated family of entertainers and
sponsors, we were arranging 220+ charity performances for at-risk youth,
hospital patients, foster children, and those with special needs. We saw that
what we were doing was resonating with the Las Vegas community, and we
knew we had to scale.
What we believe: We believe in the inherent generosity of the human spirit.
We believe that people want to give back, but they get distracted by the
busyness of their daily lives. We believe that if you make it easy for people to
give back, they will.
What we do: We establish regularly occurring programs with community
partners to provide entertainment for at-risk / disadvantaged youth, children
with special needs, and children in hospitals. We match performers with our
community programs based on their skill set and passion.
Beth Dandy (Secretary), Executive Administrative Assistant
& Administrative Supervisor at Caesars Entertainment
Billy Johnson, VP of Sales at Pink Jeep Tours, former COO
of Las Vegas Wranglers hockey team
Matt Milone (Treasurer), Senior Associate Dean of Legal
Affairs at University of Reno Medical School
Sue Mirman, Retired Optometrist, Philanthropist - Acts of
Kindness, I Have a Dream Foundation, & Las Vegas Academy
of the Arts
Jill Schneider, Director of Citywide Entertainment Group Sales
at Caesars Entertainment
Kendall Tenney, Founder & CEO at 10e Media, emmy-award
winning news anchor for 15 years
Michael Walsh, VP of Economic Development at Las Vegas
Global Economic Alliance
Where we are going: After 5 successful years in Las Vegas, in January
2017 we began laying the groundwork to expand nationally. We are actively
building our national performer database, and we are actively working to
establish philanthropic programs for professional entertainers in new cities.
The first 4 cities outside of Las Vegas we are targeting are Minneapolis, Salt
Lake City, Orlando, and San Francisco.
Advisory Board
In this Marketing Deck, you’ll find information on our 2018 Las Vegas
programs, and see how these programs serve as a model we can replicate
in other cities. Please consider sponsoring a program that resonates with
your corporate culture, or even sponsoring a city as a “Presenting Sponsor,”
enabling us to spread Win-Win Entertainment’s mission to new markets.
Diahann Hall, VP of Entertainment Sales and Special Events North America / South America at Scarlett Entertainment
Jordan Fiksenbaum, Operations & Marketing Executive, former VP
of Marketing and PR - Resident Show Division at Cirque du Soleil
Jason Gastwirth, Senior Vice President of Marketing and
Entertainment at Caesars Entertainment
Emily Jillette, Producer, Philanthropist
On behalf of our full Board of Directors, thank you for taking the time to learn
about Win-Win Entertainment!
Jan Jones Blackhurst, Executive VP of Public Policy &
Corporate Responsibility at Caesars Entertainment, first female
Mayor of Las Vegas (1991-1999)
Love. Serve. Give.
Howard Lefkowitz, Founder & CEO at One Degree World
Systems, Inc.
Cass Palmer, Director of Neighborhood and Leisure Services at
City of North Las Vegas, former President & CEO at United Way
of Southern Nevada
Jeff Civillico
Win-Win Entertainment Founder & Chairman
Seth Yudof, Managing Partner at UD Factory
Bring Win Win to your city in 2018
Win-Win Entertainment’s powerful impact in its home city of Las Vegas since
2011 has proven a unique philanthropic model that can now, for the first time,
be implemented in cities across the United States!
Presenting City Sponsorship
Win-Win Entertainment is now seeking Presenting Sponsors that will bring its
mission to your city. Your Presenting Sponsorship will activate and deploy our
commodities (time and talent) in your city the following ways:
Exclusive Benefits
• Co-Billing with Win-Win Entertainment in all activities (Example: Win-Win
San Francisco presented by Workday)
• Customization of Win-Win’s cutting edge digital portal / website / app that
connects Win-Win and its talent to our events and programs for your city
• Technical infrastructure, such as sound, lighting and staging equipment use
in hospital visits.
• Basic Volunteer Coordinator stipends for event-related expenses incurred
• Essential and basic travel and administration hard costs
• Adequate Liability insurance
• Event-related expenses such as signs, printing, etc.
• Branded SWAG (t-shirts and other wearables, promotional items, etc.)
• Marketing & Promotion of events and programs, such as electronic media,
print, outdoor, digital, etc.
Program Level Sponsorship
($5,000 / Year)
Non-Exclusive Benefits
• Photo ops with performers with full usage/distribution rights (Full
pass-through rights for digital assets across all social media platforms,
press releases, and all internal and external communications.)
• Inclusion on all Win-Win promotional vehicles, including but not limited to
website, social media, mobile app, and all events
• Volunteer opportunities for employees and associates
($25,000 / Year)
• Logo integration: All event signage, step and repeats, handbills,
program/event promotion materials, outbound communications, social
media accounts, etc.
• Category Exclusivity across all events and programming in the market
(Win-Win will not accept monetary sponsorship support in exchange for
properties at program-level sponsorships.)
• First Right of Refusal to be sole sponsor for any singular program/event
(at additional fees)
• The option of hosting performer/volunteer recruiting and fundraising events
• First right of refusal to retain level of sponsorship in subsequent terms
at increased fees
Non-Exclusive Benefits
• Photo ops with performers with full usage/distribution rights (Full
pass-through rights for digital assets across all social media platforms,
press releases, and all internal and external communications.)
• Inclusion on all Win-Win promotional vehicles, including but not limited to
website, social media, mobile app, and all events
• Volunteer opportunities for employees and associates
Las Vegas 2018 Programs
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